How A Car Dealership Drove CTR Higher With Propellant Media

How A Car Dealership Drove CTR Higher With Propellant Media

automotive marketing

Challenge

A car dealership wanted to target consumers who showed interest in buying cars. The dealership hoped to capture more market share from their competitors and ultimately increase sales. They enlisted the help of Propellant Media to target consumers at competitor locations.

Solution

The Propellant Media Team developed a comprehensive strategy of geo-optimization. Our team built geo-fences around competitor locations specified by the car dealership. With quick learning from campaign launch, our team and multivariate algorithms optimized keywords and blacklisted specific domains to more precisely target consumers.

Result

Through multiple tactics and optimizations, our team achieved a CTR of 0.17%, exceeding the industry average of 0.1%. Moreover, our unique reporting capabilities allowed us to track and determine that 63 people came from our client’s competitor locations into their store. The campaign far exceeded our client’s expectations.

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    47% of consumers surveyed stated that they would be likely to shop from a retailer that offered promotions when they are nearby. “

    “Studies suggest that when a user isn’t surfing the web on his or her phone, he or she is likely to spend 86% of smartphone time using apps.”

    Geo fencing can be the key differentiator in your business targeting the audience that matters the most to your company.

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