A magazine wanted to geo-target the neighborhoods where their papers were delivered. They wanted the ads on their physical magazines to by accompanied by a digital advertisement campaign. As a result, they enlisted our team’s unique geo-fencing capabilities and expertise.
The Propellant Media team used geo-targeting tactics to deliver digital ads to the magazine’s customers. This was done to reinforce the hard copy ads so that people could see the ads on their devices as well as in the magazines that they had received.
Through multiple tactics and optimizations, our team was able to deliver a CTR of 0.26%, which far exceeds the industry average of a 0.1% CTR.