Banking represents one of the oldest industries in the world. The exchange of cash and financing for businesses and companies remains a critical engine to worldly economies. But marketing it is a different story and advertising to a core audience remained the challenge for a local credit union wanting to cut through the noise and reach more customers. After testing many different offline and online channels, they tried geofencing marketing.
Our team at Propellant Media developed a strategy centered around the credit union developing a customer loyalty game plan as well as targeting nearby competitor banks by offering specific credit card specials to those particular customers. Our team geofenced the various credit union banks as well as their competitor locations as part of the overall gameplan. Our team also leveraged our conversion zone technology allowing us to measure foot traffic from those who have seen or clicked on the ads and visited the banks many regional locations.
Over the course of 1 month, our tam helps drive foot traffic and lift brand awareness with the following metrics:
- 220,000 impressions and ads delivered to banking customers
- Over 120 clicks to the client’s website
- Drove over 103 walk in visits to their regional locations