How a struggling casino ended up a big winner

How a struggling casino ended up a big winner



After weeks of paid media, half the tickets to a casino’s big concert were still unsold. We used Search Retargeting, Contextual Targeting and Site Retargeting to effectively reach and engage audiences with display ads based on behavioral intent in particular those who were concert lovers and in the travel mindset.


After implementing the search and keyword contextual retargeting campaigns, page views increased 25% and the concert sold out within 10 days.  We leveraged site retargeting as well to continue the conversation with those who previously visited the website prior to the concert selling out.

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