A leading producer of explainer videos needed to generate more leads without spending more on paid search. They were not seeing success with their current digital advertising strategy so they enlisted the help of Propellant Media to target consumers and raise CTR.
To achieve this goal, the Propellant Media team created an entire Search Engine Optimization program. We focused on the client’s most successful keywords, added negative keywords, and deleted terms that did not produce results. After campaign launch, we optimized the campaign by continuously adding and deleting keywords.