Challenge
A New York bail bonds provider was looking to increase the number of phone calls they received as well as improve their page rankings and increase their conversions and sales.
They enlisted the help of our team to utilize unique targeting capabilities to reach both the desired audience and improve their CTR.
Solution
Our team developed a comprehensive strategy to target and convert the specified audience using search engine optimization and pay-per-click advertising. We based each campaign around the services offered, and chose keywords that targeted audiences showing interest in these services.
With quick learning from campaign launch, our team was able to optimize targeting by blacklisting specific websites and update ad copy to keyword and landing page relevancy.