Local College Grows Campus Visits With Geofencing Marketing

SITUATION

A local college was use to traditional digital advertising channels including paid search, Facebook advertising, and even some offline marketing including billboard ads. After learning about geofencing advertising, the college decided to add it to its marketing mix.

SOLUTION

Propellant Media utilized a list of nearby high schools that we believed were relevant targets based on the college’s existing base of students who attend the college. We also utilized some compelling creative ads we believed would speak to the particular careers that students were most interested in at the college.

RESULTS

Over the course of a short period of 1 1/2 weeks while the campaign remains active, the geofencing advertising campaign drove over 30 walk-in visits and overall tours at the college.

“47% of consumers surveyed stated that they would be likely to shop from a retailer that offered promotions when they are nearby. “

“Studies suggest that when a user isn’t surfing the web on his or her phone, he or she is likely to spend 86% of smartphone time using apps.”

Geo fencing can be the key differentiator in your business targeting the audience that matters the most to your company.

Why would you not want to be in front of those active buyers? We can get your company ranked.

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