A local college was use to traditional digital advertising channels including paid search, Facebook advertising, and even some offline marketing including billboard ads. After learning about geofencing advertising, the college decided to add it to its marketing mix.
Propellant Media utilized a list of nearby high schools that we believed were relevant targets based on the college’s existing base of students who attend the college. We also utilized some compelling creative ads we believed would speak to the particular careers that students were most interested in at the college.
Over the course of a short period of 1 1/2 weeks while the campaign remains active, the geofencing advertising campaign drove over 30 walk-in visits and overall tours at the college.