A local pub in Canada was tired of the past marketing strategies they implemented. They utilized social media, direct media, and even billboard advertising. As a 20 year old restaurant, the company became a stable in the area, but tourists and locals are always looking for new spots and options to choose from.
The restaurant had great food, beer specials, and even morning breakfast options. They just needed to remind people about how great the experience was. So this decided to utilize a new form of advertising called geofencing marketing.
The client specifically wanted to target 10 – 15 local hotels and tourist areas that was within walking distance to 1 mile from the restaurant. So the team at Propellant Media created a high targeted geofencing plan that included some site retargeting and geofencing advertising.
We also placed a conversion zone around the client’s restaurant so we could measure foot traffic back to their location. So say the least, we all didn’t expect the results after just 5 days of advertising.
Over the course of 5 days, the campaign drove over 70 restaurants visitors from the tourist areas and hotels at an average cost per visit of $5.00. In addition, our team was able to compare the restaurant’s natural foot traffic from those same areas (those people who never saw their ads) to the campaign foot traffic (the people who saw their ads and came back to their restaurant).
Over the course of 5 days, the client experienced a 300% increase in foot traffic from those geofenced locations.