This company was trying to find a partner who could meet a CTR goal of .08% in the alternative energy vertical with minimal success. They enlisted the help of our team to more precisely target their audience and drive down the CTR they had been seeing from other vendors.
We started the campaign with an expanded keyword set due to our expertise with energy campaigns for both search retargeting and keyword contextual. We were then able to quickly optimize at the keyword level for the best performing keywords in the set. Following the keyword optimization, the team used dayparting and domain targeting to improve the performance. The final piece of the puzzle was optimization based on recency. The recency window was made smaller and the efficiency was greatly improved.
Result (Improved the Client’s CTR)
Through multiple tactics and optimizations our team was able to achieve a CTR of .25% which more than tripled the company’s goal of .08%.