Book An Omnichannel Marketing Demo With Our Team
In the marketing discovery calls, we discuss which channel mix fits your goals, budget allocation and pricing across channels, how we measure attribution between them, and how we partner with agencies as well as direct brands.
Omnichannel Results From Real Campaigns
Omnichannel marketing runs search, social, programmatic, OTT, retargeting and email as one coordinated programme rather than as separate line items, then reports them in a single dashboard so you can see which channel actually earned the result. Every campaign below ran multiple channels together.
You’d Be In Great Hands. These Clients Are
Omnichannel Marketing Capabilities
It’s marketing malpractice to put all your eggs in one digital marketing basket. And with our experience running media and viewing attribution across multiple channels, we get to see specific channels we didn’t expect to work that do end up working for agencies and brands.
Here are some of the top Digital Channels For Omni Channel Advertising we can implement for enterprises:
View All Your Data In One Omnichannel Advertising Dashboard….24/7
This is an area we love to talk about. With analytics, we can determine what’s effective and what’s not and turn ineffective campaigns into positive ROI campaigns for our clients. You will receive regularly reports highlighting the most important functions of your campaigns and we will report on everything via one dashboard. And many of those digital channels include:
- Google Ads/Bing
- YouTube
- Facebook/IG
- X (formerly Twitter)
- Programmatic Display
- Geofencing Marketing
- OTT Advertising
- Call Tracking
There is an entire story to tell with your advertising. It’s not simply about the phone calls or sales you get. It’s also about the things that leads up to the phone calls and sales you get. Allow our analytics team to integrate all your digital channels and measure all your secondary stage conversions.
Track All Your Phone Calls & Lead Forms With ROI Precision
For most companies and organizations, phone calls are the main determining factor for capturing business. Many companies that do receive phone calls do not track the effectiveness of their advertising or which campaigns are translating into phone calls.
Our call tracking combined with our Analytics dashboard allows for us to track calls down to the following:
- Campaign Source (Adwords, Programmatic, Social, SEO, Referrer)
- Keyword Phone Call Tracking
- Phone Call Recording/Length Of Calls
- Ad That Generated The Most Phone Calls
- Which Viewed Ads Translated Into Phone Calls
How We Execute Omnichannel Site Retargeting Campaigns
The ROI from omnichannel site retargeting campaigns is 3 – 4 time better than standard digital advertising. We do site retargeting for our company beyond just the Google Display Network. And the best part is that set up is simple and doesn’t require a heavy investment. We can site retarget across many platforms and ad networks including:
- TikTok
- Snapchat
- X (formerly Twitter)
- YouTube
- Yahoo/Microsoft
- 35 Additional Ad Networks
- Google Display Network/Doubleclick
We mention often site retargeting is in the top 3 tactics an enterprise can implement due to the in-market audience who comes to your website.
Key Omnichannel Marketing Benefits
- Take The Guesswork Out Of Which Digital Media Is Producing The Ideal ROI
- Leverage Lower Funnel As Well As Mid Funnel Tactics To Drive Revenue, Leads & Calls
- View Attribution Across Multiple Channels
- View Your Data In One Comprehensive Dashboard Both Rolled Up & Broken Down By Digital Channel
- Leverage Omnichannel Site Retargeting To Improve ROI Across All Your Media
Running one channel well tells you very little. Running several together, measured in one place, tells you where the money should actually go next month.
What changes when channels are planned as one programme:
- Budget moves toward the channels earning conversions rather than the ones earning impressions
- Upper funnel spend gets credit for the conversions it influenced downstream
- Retargeting catches the traffic your other channels paid to create
- Creative and messaging stay consistent as someone moves between screens
- One dashboard replaces five platform logins and five conflicting numbers
That last point matters more than it sounds. Every ad platform reports itself generously, and the totals never reconcile. Pulling them into one place is what makes the comparison honest.
Omnichannel Campaign Development
1
Digital Analysis
This forms the basis of your digital needs so our team can understand your ideal customer, your business goals, any existing advertising and marketing you’re doing, and how we can develop a digital plan of action.
2
Campaign Development
What will you say when you show up? That question matters more than anything. Here we take your messaging and build Ads around it.
3
Omnichannel Implementation
From demographic targeting, geographic, and behavioral targeting to campaign objectives, we will build a granular campaign to reach your target audience.
4
Analytics & Reporting
Now we can pull all our advertising into a clean reporting system that you can easily review and dissect.
5
Optimizations
After running the campaign for 1 – 2 weeks, we start our optimization process with split testing ads, changing targeting parameters, and checking CPA goals.
Frequently Asked Questions About Omnichannel Marketing
What is omnichannel marketing?
Running several advertising channels as one coordinated programme rather than as separate campaigns, with consistent messaging across them and a single reporting view. The point is not to be everywhere. It is to see how the channels affect each other so budget can move to whichever is actually working.
How is omnichannel different from multichannel?
Multichannel means running ads in several places. Omnichannel means those channels are planned together, share creative and audience data, and are measured against each other in one dashboard. Most brands are already multichannel by accident. Very few are omnichannel on purpose.
Which channels can you run?
Google, Bing and Yahoo search, Facebook and Instagram, LinkedIn, programmatic display, geofencing, OTT and Connected TV, site retargeting, email marketing automation and conversion rate optimisation. Campaigns can start with two or three and expand as the data justifies it.
How do you decide which channel deserves credit for a conversion?
Every platform claims credit generously, so their numbers never reconcile. We pull all channels into one dashboard and report both click-based and view-through conversions, plus foot traffic where relevant. That makes it possible to see when an upper funnel channel created demand that search then captured.
Can you manage channels we are already running elsewhere?
Yes, and we can also report on campaigns we do not manage. Pulling an incumbent agency’s channel into the same dashboard is often the fastest way to see whether it is pulling its weight, without having to move the account first.
How many channels should we start with?
Fewer than most people expect. Spreading a small budget across six channels usually means none of them get enough weight to produce readable data. We would rather run two or three properly, learn what works, and expand from evidence.
How long before we can judge the results?
Optimisation starts after the first one to two weeks of delivery, which is enough to read early signals. Judging the programme fairly takes longer, because upper funnel channels influence conversions that land weeks later. Lower funnel channels look better early and upper funnel channels look better in hindsight.
Do you run omnichannel programmes for agencies on a white label basis?
Yes. Agencies can resell the full channel mix through our white label partner programme, with reporting delivered under their brand. Their client never deals with us directly.
If you have a client who you truly believe would benefit from investing in advertising solutions many of their competitors are not taking advantage of, contact us today.
“47% of consumers surveyed stated that they would be likely to shop from a retailer that offered promotions when they are nearby. “
“Studies suggest that when a user isn’t surfing the web on his or her phone, he or she is likely to spend 86% of smartphone time using apps.”
Running your channels as one coordinated programme is what turns scattered advertising spend into measurable growth.
Why would you not want to be in front of those active buyers? We can get you there at the ROI that makes sense for your business.
Fill Out the contact form or call us at 1 (877) 776-7358.