Book A Geofencing Marketing Demo With Our Team
In the marketing discovery calls, we discuss how geofencing can work for you, CPM & Pricing for geofencing marketing, The process of geofencing, how we partner with agencies as well as direct brands.
Results From Real Banking & Finance Campaigns
Banking and finance marketing is judged on new accounts, funded loans and people who actually walk into a branch, not on impressions. Every figure below is a tracked action from a campaign our team ran for a bank, a credit union or a financial services firm.
Digital Solutions That Attract Businesses & Individuals Needing Financing
We pride ourselves on developing campaigns that truly translate into phone calls, leads, and actual sign ups, not just clicks to your website. Those do matter, and our solution set ensures you get actual leads, and the best part….we can track it all back to your desired ROI.
Paying For Phone Calls (Not Just Clicks)
Are you a bank, mortgage broker, or someone who works in finance? Our standard Google Ads campaigns for banking and finance companies still perform well for clients. But we also can develop call-only campaigns (and text only campaigns) so you only pay for phone calls from actual searchers expressing a need for financing.
Our click-to-call only campaigns have converted 40% better than traditional Google Ads campaigns.
Target Consumers Based On Their Physical Location
Propellant Media’s latest technology in Geo-Fencing Technology targets travelers who attended specified events or went to particular location with the most precise temporal geo-targeting solution available. By building a custom polygon around the location, we can begin serving Ads to the mobile devices of those users from the time they enter our geo fence for up to 30 days.
Ideal Locations Including:
- Other Banks
- Homes For Sale
- Credit Unions
- Car Dealerships
- Transitioning Neighborhoods
- Real Estate Brokerages
Now you can continue engaging with those very same people long after they left those locations.
Target 1,000 To 1,000,000 Home Addresses With Laser Precise “Addressable Geofencing”
Do you have a list of customers or business addresses? Addressable Geo-Fencing can be used both as a stand-alone tactic and to improve the results of addressable TV campaigns, direct mail campaigns, and other marketing efforts that target specific households. By extending the reach, improving the frequency, and providing foot traffic attribution through conversion zone tracking, Addressable Geo-Fencing makes all household and business address targeting efforts more effective through our automated platline geofencing drawing capabilities.
- Highly Precise – Targeting is based off of plat line data from property tax and public land surveying information to maximize precision of addresses being targeted. Up To 90% Match Rate
- Highly Scalable – Up to 1 million physical household and business addresses can be targeted per campaign.
- Provides Foot Traffic Attribution – Conversion Zones can be used with Addressable Geo-Fencing campaigns to track uplift in foot traffic to the advertiser’s location.
- Multiple Creative Formats Available – Advertisers can utilize static ads, video ads, and OTT (i.e Roku) Ad campaigns with addressable geofencing.
- Better Than IP Targeting – Addressable geofencing is more precise than IP Address Targeting, yielding a 90% match rate.
Busy? Watch Our Recorded Geofencing Webinar. Here is What You’ll Learn
- What Is Geofencing
- Dispel Many Geofencing Myths
- Realtime Geofencing Case Study
- Strategy & Use Cases With Geofencing
- How To Measure Foot Traffic W/ Geofencing
- How To Profit From Geofencing Advertising
- How To Win More Business With Geofencing
- How To Get Started With Geofencing
Key Geo Fencing Benefits:
- Target business and households with precision
- No IT Requirements needed
- As long as location services on the mobile devices of those travelers are turned on, we can serve Ads to them on those same mobile devices
- 90% of individuals typically have location services turned on
- Does not require any Physical BEACONS
- Target location visitors or event attendees for 1 day – 30 days
- Serve ads across the 600,000 App’s we have access to as well as in browser (Chrome, Safari, Firefox, Edge)
- Granular localization via custom shapes & sizes
- Retarget customers who visit or commute through any geo-fenced location
Solutions Custom Tailored To Banking & Finance Companies
Pay For Only Phone Calls To Your Company
Our ability to create custom tailored Google Ads campaigns for banks, credit unions and mortgage brokers is what we take pride in. We can also create call only campaigns so you’re only paying for phone calls, not just clicks to your website. And our call-only campaigns traditionally perform 40% better than our traditional Google Ads and Microsoft Ads campaigns.
Use Search Retargeting To Target Those In Need of Financing
Our search retargeting technology utilizes search data from Bing, Yahoo, and other major search engines with search bars and we track the search history of all of those individuals. If they performed similar banking and finance related searches, we can target them utilizing those very same keywords.
Out Rank Your Other Banking & Finance Competitors
Want to increase organic traffic? Our team can build an SEO plan allowing your company to rank for local and national keywords centered around those actively searching for you or expressing a financing need. We will build a consistency around your location(s), determine keywords you should rank for, and develop a plan to capture links and shares of your brand so you’re getting more phone calls and visits to your website.
Use Social Media To Advertise To Those In Need of Financing
With our sophisticated and custom tailored advertising solution, we can get as granular as you want to target those most likely to engage with your bank or your financing company. Learn more about our social advertising solutions.
Reporting For ALL Your Campaigns
This is an area we love to talk about. With analytics, we can determine what’s effective and what’s not and turn ineffective campaigns into positive ROI campaigns for our clients. You will receive regular reports highlighting the most important functions of your campaigns and we will report on everything via one dashboard.
“Only 22% of businesses say they’re using hyperlocal targeting to its full potential.” Why Aren’t You?
Use Cases of Geo Fencing
- Customer Loyalty Program – By geofencing your branch and office locations, you can serve Ads to those individuals who already came to your location and want to continue reminding them about your brand.
- Competitor Locations – Consider your competitors and geo fence their locations.
- Event Targeting – Have a major event in your city? Our advanced Geo Fencing technology can target those event attendees and serve mobile ads to them on your behalf.
- Close Vicinity Of Your Location– How about walker-bys and those who are walking close by your company. We can geo fence the block, center, or mall that you’re located in and even serve ads to those people for up to 30 days after they have left.
Digital Execution Process For Banks & Financial Institutions
1
Digital Analysis
This forms the basis of your digital needs so our team can understand your ideal customer, your business goals, any existing advertising and marketing you’re doing, and how we can develop a digital plan of action.
2
Creative Development
What will you say when you show up? That question matters more than anything. Here we take your messaging and build Ads around it.
3
Campaign Development
From demographic targeting, geographic, and behavioral targeting to campaign objectives, we will build a granular campaign to reach your target audience.
4
Analytics/Reporting
Now we can pull all our advertising into a clean reporting system that you can easily review and dissect.
5
Optimizations
After running the campaign for 1 – 2 weeks, we start our optimization process with split testing ads, changing targeting parameters, and checking CPA goals.
Frequently Asked Questions About Banking & Finance Marketing
Can you prove advertising drove someone into a branch?
Yes, through conversion zone tracking. A fence around your branch counts how many people who were served your ads later arrived in person. One local bank tracked more than 3,000 branch walk-ins across a four month campaign, and a regional credit union tracked 103 in a single month.
Can we target customers of competing banks and credit unions?
Yes. A geofence around a competing branch builds an audience of people who visited it, and they can be reached for up to 30 days afterwards. The same applies to locations that signal a financing need, such as car dealerships, homes for sale and real estate brokerages.
What does a tracked branch visit cost?
It varies by market, branch density and product. As reference points from live campaigns, one bank generated over 3,000 walk-ins from 3.35 million impressions at a 0.13% click through rate, and one financial services firm ran more than 60% under its cost per acquisition goal on a blended campaign.
Can you target specific households rather than a radius?
Yes, through addressable geofencing, which matches a supplied address list against plat line data at up to a 90% match rate. Mortgage prospect lists, existing customer lists for cross-sell, and homeowners in a target area can be reached address by address.
How do you handle advertising compliance?
Financial advertising carries rules that most other verticals do not. Stating a rate or a payment term in an ad can trigger disclosure requirements under Regulation Z, mortgage claims fall under the MAP Rule, deposit institutions carry FDIC or NCUA membership statements, and everything sits under UDAAP scrutiny. Google also requires advertiser verification for certain financial products. We build creative and landing pages to go through your compliance team’s review rather than around it, and we expect that review to be part of the timeline.
Can we pay for phone calls rather than website clicks?
Yes. Call-only and text-only campaigns bid for calls instead of clicks, which suits lending and branch banking where the conversation is where the application actually starts. These campaigns have historically converted around 40% better than traditional search for our clients.
Does this work for mortgage brokers as well as banks and credit unions?
Yes, and the tactics differ. Depository institutions usually care about branch traffic and new account openings, so location and household targeting carry the campaign. Mortgage brokers care about application volume, so paid search, search retargeting and addressable lists tend to do more of the work.
Do you work with single-branch institutions or only larger banks?
Both, though the approach changes. A single-branch bank or a small credit union is usually better served by concentrated local search, local SEO and a tight geofencing footprint than by broad programmatic. Multi-branch institutions have enough locations to make conversion zone measurement meaningful across the network.
If you are interested in investing in advertising solutions many of your competitors are not taking advantage of, contact us today.
“47% of consumers surveyed stated that they would be likely to shop from a retailer that offered promotions when they are nearby. “
“Studies suggest that when a user isn’t surfing the web on his or her phone, he or she is likely to spend 86% of smartphone time using apps.”
Geo fencing can be the key differentiator in your business targeting the audience that matters the most to your company.
Why would you not want to be in front of those active buyers? We can get your company ranked.
Fill Out the contact form or call us at 1 (877) 776-7358.