Programmatic, Geofencing & Omnichannel Advertising Blog

In a media environment oversaturated with political ads, display banners, and algorithmic feeds, native advertising stands out by fitting in. Rather than int...

As student enrollment becomes more competitive, universities must evolve from traditional outreach to more precise, data-driven marketing. Broad demographic ...

Virtual events and webinars have become a cornerstone of higher education marketing strategies. As student decision-making grows more digital and competitive...

Introduction: Meeting Gen Z Where They Are
Today’s college-bound students are not flipping through brochures or waiting for mailers. They’re scroll...

The most successful political campaigns know that winning elections isn’t about reaching everyone—it’s about reaching the right voters with the rig...

In the modern political campaign landscape, measuring ad effectiveness is no longer optional—it is a strategic imperative. With millions of dollars allocat...

Winning modern elections requires more than a few ads on TV or social media. Today’s political campaigns demand a full-funnel digital strategy that guides ...

Political email and SMS marketing remain two of the most powerful tools campaigns have to engage voters directly, build relationships, raise funds, and drive...

Video is the most powerful medium in political marketing. It captures emotion, delivers complex messages quickly, and leaves lasting impressions. Among video...

As traditional TV viewership declines and audiences migrate to streaming platforms, Over-The-Top (OTT) and Connected TV (CTV) advertising have become critica...