What Is OTT Advertising…The Ultimate Buyers Guide

As SMB’s and corporations work to locate and adopt new digital advertising platforms, Over The Top TV (OTT Advertising) and Connected TV Advertising is accelerating faster than any other digital marketing channel.  People are consuming more and more video content through their smart phone devices as well as through laptops and desktops.  YouTube began the trend of video adoption into smartphone and laptops.  But now that sense of comfort has proven consumers can watch longer form content.  So when you see trends of…

Omni Channel Marketing For Agencies & Brands – The Ultimate Guide

Oftentimes brands and agencies dig deep into specific advertising channels such as Google Search, Paid Social, Direct Mail, TV, and others with no cohesion between them all, let alone choosing to advertise across the multiple channels. Rarely do they think about developing an omni channel strategy that will fuel more engagement, more leads, and more sales versus cherry picking specific channels to start with. Brands put up a website, they add content, they hear about one particular marketing channel and then they hit…

Top 30 Geofencing Marketing Companies You Should Know

Finding geofencing companies and geofence marketing providers that can white label their geo-fencing services can be difficult.  Some require you to have spends above $10,000/month, some require you to spend at a $10.00/CPM rate, and some geo fencing providers are not really what we’d consider true geo-fencing.  There are a number of beacon technology firms as well as true geo fencing agencies that are useful for specific needs of the organization. What is geofencing marketing? Geofencing marketing is an important strategy we at Propellant…

Geofencing Advertising: What Is Geo Fencing & How Does It Work

This is Justin Croxton here Propellant Media, one of the managing partners here at the agency, and I thought it would be appropriate to show everyone, give everyone a little bit of a demo on exactly what is geofencing advertising and how it can make a huge difference for your business, in attracting customers or increasing brand awareness for your business. What exactly is geofencing advertising is really the question that we get. How does it work and what is geofencing marketing? What…

Ultimate Guide To Site Retargeting

As marketers and brands, we may execute across many offline marketing channels including billboard, radio, print, and television as well as online marketing channels including Facebook, Google Adwords, Programmatic Display, Email, and Video Marketing.  We spend $1,000’s to $1,000,000’s across these channels hoping that people who engage with our brand and visit our websites will convert on or after the very first visit.  But rarely does that actually happen.  Usually it takes 2 to 7 website visits before people even give you their…

Webinars

How Restaurant Groups & Food Brands Can Win With Advanced Marketing Strategies – Webinar August 5, 2020 Covid has greatly impacted restaurants and food brands more than any other industry across the country, but still need digital solutions to increase customer acquisition. Learn how restaurant groups are shifting marketing and digital tactics today to other tactics ranging from geofencing marketing and OTT advertising to Facebook and Google Ads. In this webinar, you will discover: How restaurant groups are shifting digital marketing tactics New…

B2B Marketing Agency Companies: 40 You Should Know About

Are you looking for the best inbound marketing agency around? Inbound agencies tend to have one common interest. They’re all looking to increase their client’s leads and sales. Their approaches may differ, but there is an agency out there for every kind of B2B company. Bop Design Bop Design is a full-service digital marketing agency providing clients with branding services, website design, and content marketing. With a focus on B2B lead generation, the company understands which tactics to employ to generate and nurture…

Best Inbound Marketing Automation Agency Companies: 30 You Should Know About

Inbound marketing is in a phase of significant automation. Some agencies are embracing the movement. These leading agencies will execute the initial concept and create automation strategies that drive leads and sales in a digital environment. For B2B clients, automation provides a scalable and measurable marketing plan that justifies the investment. There are numerous marketing automation platforms, and some agencies only handle specific ones. Find an agency that specializes in the marketing automation platform that best suits your industry and business goals. Thryv…

Best Content Marketing Agency Companies: 30 To Look Out For

Content marketing remains a potent and popular component of effective inbound marketing. Combined with SEO and Paid Search and Social, the strategy is propelling growth for the world’s leading companies. Many of the agencies perform similar work, but they take vastly different approaches to strategy and methodology. Content marketing is a primary component of effective inbound marketing for a broad swathe of industries and verticals. When you begin looking for an ideal digital marketing agency, price, service levels, and expertise are all primary…

Social Media Marketing For Non Profits

Running a nonprofit is challenging. Fortunately, it’s easier than ever to raise money online. Here are four tips that will help any nonprofit improve their social media marketing strategy. Define Social’s Role in Your Nonprofit’s Communications Strategy It’s surprising how many organizations take a noncommital approach to their social media communications. They don’t have a codified standard way of speaking with the public, and that hurts donations. That’s why industry experts speak about developing a “voice.” When a business or nonprofit entity talks…

8 Effective Non Profit Marketing Ideas

Marketing for nonprofits is challenging! People love to help, but they’re constantly bombarded by messages asking them for more money. It takes skill to spread your word in a competitive environment while adding donors to the rolls. It’s time to consider brand new nonprofit marketing ideas that are proven to be effective. Quit wasting time and resources pleading to an unwilling audience. Start by Creating a Blog A blog will serve as the central hub for all of your organization’s digital marketing efforts.…

Trade Show Display Marketing Ideas To Test Out

So, you’re planning on attending your industry’s hottest trade show. Now you’re trying to think of all the different ways you can stand out this time so you can bring home new business. Make a Memorable Offer the Centerpiece of Your Marketing Create a special offer that will energize people to visit your booth. Having a “show-only” offer will pique curiosity and drive visits. Not only that, people will be ready to buy. That’s the best of both worlds when it comes to…

Trade Show Display Exhibit Marketing Ideas To Get Visitors To Your Booth

Trade shows remain an excellent way to impress prospects and attract new clients. However, many attendees don’t understand the crucially important nature of creating an exhibit that attracts eyeballs. Don’t be like them when you can create a compelling booth and display that helps the crowd form fast. Set up a Selfie Station Tap into the unbridled power of selfies! People love having their pictures taken, so empower them to create fun, memorable selfies in front of your booth. It’s inexpensive to create…

Trade Show Booth Exhibit Companies Doing Innovative Things

Some researchers say that trade shows go as far back as medieval Europe. Since then, the concept has spread globally, and the levels of sophistication have skyrocketed. Every industry now has shows that offer enormous marketing potential for energized exhibitors. With a bit of creativity and planning, having a booth at these events can be enormously profitable. It’s crucial to have an eye-catching display booth if you hope to stand out at an event. These days, booth vendors are doing innovative stuff to…