9-Figure Mattress Store Uses OTT Advertising & Geofencing To Sell More Furniture
A northeast furniture store with many locations wanted to think “outside the box” of traditional advertising so that they could formulate solutions to the many “pain points” in which the COVID pandemic was changing the landscape of doing business. They were doing the traditional Google Ads, Facebook and TV Advertising. To further complicate the challenges, the pandemic created inventory/supply chain shortages. Regardless, the furniture company still wanted a proactive approach to reaching in-market shoppers who were most likely to purchase mattresses and furniture. …