Google Ads Archives - Propellant Media

Google Ads & Performance Max for Hospital Service Line Marketing TL;DR Google Ads, especially when enhanced with Performance Max (PMax) campaigns, offer hospitals a powerful way to market specific service lines directly to high-intent audiences. With search-based precision and multi-channel…

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TL;DR Microsoft Bing Ads (now known as Microsoft Advertising) offers an underutilized but highly effective platform for urgent care centers — especially those located in underserved areas. With lower competition, cheaper CPCs, and access to unique audiences, Bing Ads can…

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TL;DR: Google Ads offers urgent care centers the ability to reach local patients at the exact moment they’re searching for immediate care. With properly structured campaigns — including Search, Performance Max (PMax), Discovery, and AI-enhanced automation — urgent care clinics…

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National Disease Control Government Entity Utilizes Geofencing Programmatic Video & Display To Drive Awareness

Propellant Media was engaged to support the State Partnerships Improving Nutrition & Equity (SPINE) Program, a CDC initiative designed to promote equitable and sustainable food and nutrition security. The campaign focused on increasing awareness about infant and toddler nutrition among Black mothers and caregivers, directing them to state-specific landing pages featuring CDC-vetted nutrition guidelines.

Strategy & Execution:

To maximize impact across five state health agencies, we implemented a multi-channel, data-driven marketing approach, ensuring message alignment with state priorities while customizing outreach for each market.

Media Planning & Implementation: Developed state-specific digital strategies that integrated programmatic display, social media, and addressable geofencing to reach Black mothers and caregivers.
Addressable Geofencing & Website Retargeting: Used geo-targeted digital ads to reach mothers in their homes and when they visited pediatric clinics, daycare centers, and community health organizations.
Facebook & Instagram Advertising: Created engaging social media ads featuring tested messaging such as “What to Feed Your Baby and When” and “Find Answers and Local Resources” to drive traffic to state landing pages.
Programmatic Display & Video Ads: Deployed targeted digital ads across premium websites, ensuring high visibility for campaign messages.
OTT & Connected TV (CTV) Advertising: Used Roku and StackAdapt platforms to serve video ads to audiences consuming streaming content.
Customized Messaging by Region: Tailored the creative execution for each state, integrating local branding and community partnerships.
Data-Driven Audience Optimization: Leveraged CDC-approved messaging, ensuring cultural relevance and credibility across all platforms.

Results & Campaign Impact:

The campaign successfully engaged Black mothers and caregivers, driving significant awareness and interaction across all five states.

12.2 million impressions served through Roku advertising, with a 0.32% average click-through rate (CTR) and a low $1.00 cost per click (CPC).
Over 5 million impressions served through StackAdapt, achieving a 0.15% CTR.
Facebook & Instagram ads generated 2.9 million impressions, driving 8,030 visits to state landing pages.
Geofencing efforts reached over 4,700 households per state, ensuring high-frequency ad delivery to the most relevant audience.
Engagement rates on programmatic video were 2x – 4x higher than industry benchmarks, demonstrating strong audience interest.
Website retargeting successfully re-engaged users, leading to higher conversion rates from initial ad interactions.

By utilizing a strategic mix of geofencing, social media, programmatic video, and OTT advertising, Propellant Media helped the CDC and state health agencies effectively increase awareness and engagement among Black mothers and caregivers. The campaign’s hyper-targeted approach, data-driven optimizations, and regional adaptations ensured maximum impact and improved audience reach.

Local Hospital System Utilize Omnichannel Advertising & Geofencing To Drive Disease Awareness

Propellant Media partnered with Children’s Healthcare of Atlanta to develop and execute a public health awareness and fundraising campaign aimed at increasing donations for sickle cell disease research. The campaign sought to engage the African American community, educate potential donors about the impact of sickle cell disease, and inspire contributions to support vital research and treatment efforts.

Strategy & Execution:

Our team implemented a data-driven, multi-channel digital marketing strategy to maximize reach, engagement, and conversion rates among the target audience.

Market Research & Message Testing: Conducted extensive audience research and A/B testing to refine messaging and ensure cultural relevance in outreach efforts.
YouTube Advertising: Developed compelling video ads featuring personal stories and impactful messaging, delivering them to highly targeted audiences based on demographics, interests, and behavioral data.
Meta (Facebook & Instagram) Ads: Created engaging social media campaigns using carousel ads, testimonials, and donor success stories to drive emotional connections and increase conversions.
Programmatic Display Advertising: Utilized advanced audience segmentation and geotargeting to place banner and video ads across premium websites frequented by the target demographic.
Geofencing & Retargeting: Implemented geofencing around hospitals, community centers, and health clinics to capture potential donors, while site retargeting re-engaged previous visitors who had shown interest but had not yet donated.
UDX Data Capture Technology: Deployed unique data capture tools to build a high-value donor outreach database for sustained engagement beyond the campaign.
Community Relations & Event Marketing: Aligned digital efforts with community-driven initiatives, including health fairs and donor appreciation events, amplifying offline interactions with digital reinforcement.

Results & Impact:

The campaign delivered exceptional engagement and fundraising results, surpassing previous efforts in both donor acquisition and engagement metrics.

1,500% increase in the outreach database, significantly expanding the pool of potential long-term donors.
12% increase in total donors compared to the previous year’s campaign, demonstrating a clear uplift in fundraising efforts.
Click-through rates (CTR) were 2x – 4x above the industry average, indicating strong message resonance and audience engagement.
Enhanced donor retention and re-engagement, as retargeting efforts ensured sustained interactions with individuals who showed prior interest.

By leveraging a strategic mix of digital channels, community engagement, and data-driven By leveraging a strategic mix of digital channels, community engagement, and data-driven optimization, Propellant Media successfully elevated awareness, engagement, and donor participation for CHOA’s sickle cell research initiatives. This campaign highlights the power of targeted storytelling, advanced audience segmentation, and multi-channel execution in driving impactful public health fundraising efforts.

Local Hospital Leverages Geofencing Marketing, Google & Meta For Successful Recruitment

We wanted to highlight a case study that was not higher education specific, but was relevant in the sense of running brand awareness and lead generation tactics through omnichannel media.

Craig Hospital is a large hospital system on the west coast looking to recruit more nurses including CNA’s, Traveling Nurses, and RN’s. They haven’t run Over The Top Connected TV Advertising or Geofencing Marketing in the past. Given the stiff competition for nursing candidates, they realized they needed to both build their own brand recognition amongst nurses while also focusing on those who are in-market looking for nursing positions.

They have utilized other platforms including Zip Recruiter, Indeed, and other channels they thought would give them exposure to existing nurses who may be interested in switching to their company.

After hearing about geofencing marketing, they didn’t know if it could in fact be successful, but wanted it to remain part of their omnichannel marketing efforts. We deployed geofencing marketing, programmatic audio, site retargeting, Google Ads, and a new tactic with Facebook/Instagram advertising in which we took our geofencing audience and pushed that audience into the Facebook Instagram Platform.

Marketing Mix For Nursing Recruitment Campaign

The team at Propellant Media developed a comprehensive 12-month strategy of geofencing, data targeting (nursing audiences), site retargeting, google ads, pre roll video, OTT/CTV Advertising, and facebook/instagram advertising.

Geofencing Marketing – Our team built geo-fences around competitor hospitals. We believed that their core audience was already working at these locations, so serving ads to them would give us more exposure to thinking about switching to another hospital system. We found additional ways to limit waste and prevent less ad serving to the patients.
Site Retargeting – In order to maximize our brand recall and those who visited the website, we developed a site retargeting campaign with a frequency of 6 ads served per day per person to keep them top of mind, not just to our campaigns but to other digital advertising efforts we were deploying including Google Ads and Facebook/Instagram advertising.
Pre Roll Video – Despite utilizing static display ads, we also deployed pre roll video with a nice testimonial video of one of the workers who’s been with the company for over 1 year further solidifying social proof and adding another layer of creative ads to the mix.
OTT/CTV Advertising – Utilizing the same video ad types, we were able to gain exposure via streaming apps and websites with 15 and 30 second ad spots.
Google Ads – As part of our omnichannel marketing company, we went after in-market terms such as CNA jobs near me, nursing jobs near me, RN jobs near me
Facebook/Instagram – Our team developed a proprietary method that allows us to use our existing geofencing marketing platforms, build our geofencing audiences on those platforms, and push those audiences into Facebook and Instagram. We’re not talking about building 1-mile radii circles on Facebook. We’re talking about utilizing our current platforms and saving that audience in the Facebook Meta Ad Manager.

Results Of The Geofencing Marketing Nursing Recruitment Campaign

Craig Hospital worked with Propellant Media for over a year. Below were the results during that time.

Below is the summary of actual results we produced for the Hospital System. The quote we received from the client was after implementation, their positions were steadily filled up as a result of the omnichannel marketing and geofencing advertising campaign.

Conversions – 1,466 Application Landing Page Visits: healthcaresource.com

OTT Video Views – 229K

YouTube Video Views – 189K

$101,170.74 Spend

Average 94% Watch Rates For OTT/CTV

Local Hotel Casino Leverages Geofencing & Paid Search To Drive $75 Cost Per Leads

Golden Nugget, a client for 2 years standing, is a renowned casino and hotel in Nevada, sought to enhance its digital marketing efforts to attract a diverse clientele to its casino, hotel, and in-house restaurant, Rush Lounge. Initially expressing interest in geofencing marketing.

Opportunity For The Golden Nugget

Propellant Media was tasked with:

Increasing foot traffic to the casino and Rush Lounge.
Boosting hotel bookings to enhance occupancy rates and revenue.
Maximizing (ROAS) to ensure marketing investments yielded substantial returns.

Action Plan For Golden Nugget

To achieve these goals, Propellant Media implemented a robust omnichannel digital marketing strategy:

Google Ads Campaigns: Conducted extensive keyword research to identify terms related to casino gaming, luxury accommodations, and dining experiences, capturing potential customers actively searching for such tourist related inquiries.

Programmatic Advertising: Crafted engaging audio ads to reach audiences on podcast and audio based platforms, enhancing brand awareness and recall. Designed visually compelling display ads strategically placed across websites and apps to capture attention and drive traffic.

Geofencing Marketing: Implemented geofencing tactics to define specific geographic boundaries, such as nearby tourist attractions and competitor hotel and food locations, to deliver tailored ads to potential customers within these zones, enticing them to visit Golden Nugget.
Site Retargeting: Developed retargeting campaigns to re-engage previous website visitors with customized ads, encouraging them to return and complete bookings or visit the casino and Rush Lounge.

Impact On The Golden Nugget

The implementation of this comprehensive digital marketing strategy yielded significant outcomes:

Programmatic Campaigns: Achieved an average cost of $35 per walk-in visitor, indicating efficient use of the advertising budget to drive foot traffic.

Google Ads: Realized an average cost of $86 per hotel booking.
With an average booking value of $700 – $800, this translated to a Return on Ad Spend (ROAS) of 8.14, demonstrating a highly profitable campaign.

The travel and hospitality industry isn’t what it used to be—and that’s a good thing. The days of traditional travel agents and printed brochures are fading into vacation nostalgia. In their place is a new wave of digital marketing strategies…

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B2B Publishing & Distribution Company Sees 50% Monthly Revenue Growth with Omnichannel Marketing Overhaul

Powerline Publishing, the parent company behind Bulk Bookstore, occupies a unique position in the B2B education market—serving not individual educators but school districts, classroom administrators, and purchasing managers responsible for large-volume book orders. While the company had previously worked with another digital agency, rising ad costs and plateauing performance began to erode confidence in the scalability of their digital acquisition efforts.

At the time of engagement, Powerline Publishing needed a comprehensive, modernized approach to paid media that would restore return on ad spend (ROAS) and deepen their penetration among institutional decision-makers across the education sector.

What Propellant Media Was Tasked With

Propellant Media was engaged to reinvigorate Bulk Bookstore’s digital performance and construct an omnichannel marketing system that:

Reaches educational decision-makers across platforms and behaviors
Reduces cost per acquisition
Drives more qualified conversions
Enhances ROAS with precise, keyword-to-landing-page alignment
Provides strategic support, A/B testing, and agile campaign innovation

The Media Plan We Implemented

Our campaign execution combined full-funnel precision with constant optimization. The strategy married robust audience targeting with smarter creative, channel-specific enhancements, and cross-platform scale. Here’s how we approached it:

1. Google Ads Transformation
We audited and restructured the entire Google Ads account, aligning campaign strategy with Bulk Bookstore’s best-selling categories and high-converting terms:

Performance Max & Google Shopping: Overhauled creative assets, audience signals, and bidding strategies to better surface key product lines.
Dynamic URL & Search Campaigns: Implemented keyword-to-landing-page alignment with match-type testing and custom URL tagging for accurate attribution.
Conversion Focus: Deployed value-based bidding and refined negative keyword strategies to limit budget waste.

2. Meta Advertising Revamp
Recognizing the importance of qualified leads over volume, we refined the Facebook/Instagram campaign structure:

Introduced enhanced lead forms with custom qualifying questions to elevate lead quality.
Improved tracking and data hygiene through Meta’s Conversion API, reducing signal loss and improving conversion attribution.
Tailored creative messaging and audience segmentation to speak to district-level purchasers.

3. Programmatic Display & Geofencing Expansion
Building upon an existing partnership around geofencing, we refined location-based tactics while optimizing retargeting momentum:

Geofencing: Continued event-based targeting of school district administrators and educational conferences.
Site Retargeting Enhancements: Optimized frequency capping, creative sequencing, and tailored CTAs based on page visitation behavior.
Microsoft Ads Launch: Mirrored successful Google Search campaign structures and extended keyword footprint into Microsoft’s search network for incremental reach.

4. Strategic Advisory & Ongoing Optimization
We maintained a bi-weekly collaboration cadence, delivering performance reviews, test-and-learn roadmaps, and proactive ideas to evolve the program. From seasonal messaging to creative refresh cycles, this ongoing partnership became a true extension of Bulk Bookstore’s internal team.

Results Of The Campaign

The transformation in Bulk Bookstore’s performance was immediate, sustained, and revenue-driven.

Performance Metric	Result
Monthly Revenue Growth	+50% Month-over-Month
Google Ads Conversion Rate	+91% Increase
Google Ads Cost Per Lead	-12% Reduction
Lead Quality on Meta	Significant Improvement via Enhanced Forms
Microsoft Ads Contribution	Early indicators show performance mirroring Google ROI

In the first month alone, despite fewer impressions and clicks (due to refined targeting and smarter spend allocation), Google Ads delivered a 91% lift in conversion rate and a 12% reduction in cost per lead—fueled largely by improved landing page mapping and tighter campaign intent alignment.

Most critically, the full-funnel strategy enabled Powerline Publishing to scale profitably, with more predictable outcomes and higher-quality engagements with school district stakeholders.

Conclusion + Our Ongoing Partnership

Bulk Bookstore’s journey from stalled growth to double-digit monthly revenue acceleration demonstrates what’s possible when an educational B2B brand embraces omnichannel strategy and data-driven optimization. With Propellant Media as a strategic partner, Powerline Publishing has reinvested in growth—not just in ad dollars, but in the strategic infrastructure to outpace competitors and meet the needs of a complex, high-value B2B buyer.

B2B Software Company TitanX’s Inbound Transformation to Fuel Scalable Growth

TitanX, a B2B software firm specializing in sales acceleration technologies such as AI-driven cold calling, power dialers, and CRM integrations, had built its foundation through aggressive outbound sales. The CEO—an accomplished leader with deep expertise in outbound—recognized a pivotal inflection point: outbound alone could no longer sustain the brand’s growth ambitions.

TitanX needed to build pipeline more predictably, diversify its acquisition strategy, and evolve with buyer behavior. The next strategic move was clear—launch a modern, performance-driven inbound marketing engine.

What Propellant Media Was Tasked With

Propellant Media was engaged to architect and implement TitanX.IO’s first-ever inbound marketing plan. Our mandate was comprehensive:

Develop a digital media strategy to capture high-intent prospects.
Craft messaging that resonated with decision-makers across sales organizations.
Build a multi-channel digital ecosystem optimized for conversions.
Reduce the company’s reliance on outbound channels while maintaining lead quality and volume.

The Media Plan We Developed & Executed

We executed a full-funnel inbound strategy with meticulous attention to message-market fit, audience segmentation, and media allocation. Here’s how we tackled the challenge:

Keyword & Intent Strategy

We conducted deep keyword research focused on high-commercial-intent terms relevant to TitanX’s offerings and audience, including:

AI Cold Calling Software
CRM Solutions for B2B Sales
Sales Power Dialer
Sales Enablement Tools for Tech Companies
Cold Outreach Automation

Audience & Persona Development

We zeroed in on core buying personas, particularly VPs of Sales, Revenue Operations Leaders, and Directors of Business Development at mid-market to enterprise SaaS companies. Using TitanX’s existing customer base, we developed lookalike audiences and refined targeting layers by industry vertical, company size, and job title.

Media Channel Activation

We launched a multi-platform campaign stack to maximize reach and capture demand at each stage of the funnel:

Google Ads (Search & Display) for high-intent capture.
Meta (Facebook/Instagram) to retarget and educate stakeholders within the buying committee.
LinkedIn Ads targeting decision-makers based on role, industry, and company size.
YouTube Ads to build awareness and engagement with visual storytelling.
Site Retargeting to re-engage warm traffic and improve conversion rates.

4. Creative & Conversion Consulting

Propellant Media collaborated with TitanX to enhance ad messaging and landing page UX. Our goal was to ensure conversion paths aligned with user intent. We introduced social proof, simplified lead capture forms, and clarified value propositions across critical landing pages.

Results Of The Campaign

The impact was immediate and measurable—TitanX.IO’s pivot to inbound became a force multiplier for their sales engine.

These results validated the strategic shift from a purely outbound model to a scalable inbound + outbound hybrid. Notably, two opportunities generated from our campaigns entered late-stage negotiations with projected multiple six-figure annual recurring revenue (ARR) implications—underscoring the quality of leads and the strength of our full-funnel strategy.

TitanX.IO’s journey underscores a powerful evolution: from an outbound-driven mindset to a hybrid growth model driven by inbound precision. Through Propellant Media’s performance marketing strategy, TitanX not only scaled lead generation but also unlocked high-value opportunities that aligned with long-term revenue objectives.

This case exemplifies how SaaS brands rooted in outbound can effectively transition to inbound with the right strategy, partners, and execution.

New Jersey College Grows Their Student Engagement For Their Summer Housing

Stevens Institute of Technology did most of their marketing in-house for many years. Similar to Kennesaw State University, in 2020 Stevens came to us to give them access and expertise on geofencing marketing and programmatic display advertising. It’s now grown to manage digital campaigns across all channels, including programmatic, geofencing, Google Ads, YouTube, Meta, and LinkedIn for multiple graduate programs and brand awareness.

Propellant Media is now engrained with their entire marketing and admissions team executing lead generation and brand awareness campaigns.

Instead of producing specific metrics for any respective campaign program, we wanted to speak to the campaign strategy we developed for a unique segment of their marketing team that needed our assistance in reaching in-market students for summer housing in New York.

Overview & Objective

Stevens, despite being located in Hoboken, their objective was to reach students looking at summer internship housing options in New York and direct them to Stevens’ housing options. Our team was already used to the brand awareness and lead generation campaign we were running, but this was a one-off request that they needed assistance with.

They were wanting to market their properties for housing to students both in New York and around the country. Despite this being a one-off request, we implemented a strategy that incorporated mostly Google Ads.

The Strategy

Our team is very methodical in how we consider ad campaigns for higher education brands. And knowing we had a limited budget to work with, we came up with the following strategy on Google Ads. Use in-market “summer housing” terms, but split out the campaigns as geo-specific campaigns with a high intention of specific terms in each of them.

For example, if we targeted students in New York City, we wanted to leverage similar terms below that we pulled from Google Keyword Planner that had respectable demand.

But for geo specific regions outside of New York and students looking at New York City for summer housing, we built a campaign for just that region alone. The campaign was called Summer Housing (Outside Of New York). We leverage geospecific terms for that campaign including:

New York intern summer housing
New York city summer housing
Manhattan summer housing

This approach allowed us to segment campaigns accordingly by keywords and geography, limit waste of students who are solely looking for summer housing options in New York, and compare campaign performance of the two campaigns (Outside New York vs Inside New York).

Results Of The Campaign

Despite the budget being limited, we constantly received feedback that the summer housing rooms were being booked and the general interest team for summer housing was receiving an uptick in requests compared to prior years.

You may have heard of Google Ads and Microsoft’s Bing Ads when it comes to paid search advertising. With the right strategies in place, both Google Ads and Bing Ads can help businesses increase their visibility online. However, if you’ve…

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Effective advertising can make or break a business in today’s fast-paced mobile-first world. With millions of users relying on Google daily to find products, services, and answers to their questions, Google Ads has become an indispensable tool for businesses aiming…

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Non Profit USA Water Polo Brings Marketing Awareness Youth & More Viewer

The Challenge For A National Brand Expanding Awareness

USA Water Polo, despite being a nationally recognized sport is not as recognized for recreational purposes. Many kids and teenagers enjoying the sport of competitive swimming, but water polo as a sport pales in comparison other sports more recognized by Olympics and other national sports committees.

USA Water Polo knew they had a task on their hands with limited budget to achieve 3 things:

Reach youngsters who already have a passion for swimming to learn more about water polo
Get people to join the organization and even give back to the non profit
Get more eye balls watching water polo events throughout the county

After hearing about geofencing marketing and knowing they were not getting enough out of the Google Grant, the director of marketing wanted to deploy more sophisticated strategies to grow the brand We deployed geofencing marketing, programmatic audio, site retargeting, Google Ads, and a new tactic with Facebook/Instagram advertising in which we took our geofencing audience and pushed that audience into the Facebook Instagram Platform.

Marketing Mix For USA Water Polo Campaign

The team at Propellant Media developed a comprehensive strategy of geofencing (YMCA’s and other locations people frequent for swimming), site retargeting, google ads (grant), pre roll video, OTT/CTV Advertising, and facebook/instagram advertising.

Geofencing Marketing – Our team built geo-fences around YMCA’s. We did do this across the enter USA, but instead key cities that they truly wanted to raise their profile in including Texas and Florida.
Site Retargeting – In order to maximize our brand recall and those who visited the website, we developed a site retargeting campaign with a frequency of 4 ads served per day per person to keep them top of mind, not just to our campaigns but to other digital advertising efforts we were deploying including Google Ads and Facebook/Instagram advertising.
Google Ads – As part of our omnichannel marketing company, we went after in-market terms such as:
- water polo
- polo olympics
- water polo membership
- open pools near me
- public pools near me
Facebook/Instagram (New Tactic) – Our team developed a proprietary method that allows us to use our existing geofencing marketing platforms, build our geofencing audiences on those platforms, and push those audiences into Facebook and Instagram. We’re not talking about building 1-mile radii circles on Facebook. We’re talking about utilizing our current platforms and saving that audience in the Facebook Meta Ad Manager. This campaign improved the overall effectiveness of the existing geofencing marketing campaign.

Results Of Geofencing & Google Ads Grant For

Below is the summary of actual results we produced for USA Water Polo. They continued to get more eyeballs reaching their target audience, but more importantly we achieved macro conversion metrics desired by the organization including:

Conversions – Over 400 people who expressed an interest in joining the organization
Over 22 people who chose to give back to the organization
Over 3,000 clicks solely from the Meta campaign.

USA Water Polo continues to be a client with Propellant Media.

Google Ads Dashboard

Ads Manager Manage Ads Cam

Large Hospital System Fills Up Nursing Positions With Geofencing Marketing & OTT Advertising

The Challenge For Medical Marketing Recruitment

A large hospital system on the west coast was looking to recruit more nurses including CNA’s, Traveling Nurses, and RN’s. They haven’t ran Over The Top Connected TV Advertising or Geofencing Marketing in the past. Given the stiff competition for nursing candidates, they realized they needed to both build their own brand recognition amongst nurses while also focusing on those who are in-market looking for nursing positions.

They have utilized other platforms including Zip Recruiter, Indeed, and other channels they thought would give them exposure to existing nurses who may be interested in switching to their company.

Marketing Mix For Nursing Recruitment Campaign

Geofencing Marketing – Our team built geo-fences around competitor hospitals. We believed that their core audience was already working at these locations, so serving ads to them would give us more exposure to thinking about switching to another hospital system. We found additional ways to limit waste and prevent less ad serving to the patients.
Site Retargeting – In order to maximize our brand recall and those who visited the website, we developed a site retargeting campaign with a frequency of 6 ads served per day per person to keep them top of mind, not just to our campaigns but to other digital advertising efforts we were deploying including Google Ads and Facebook/Instagram advertising.
Pre Roll Video – Despite utilizing static display ads, we also deployed pre roll video with a nice testimonial video of one of the workers who’s been with the company for over 1 year further solidifying social proof and and adding another layer of creative ads to the mix.
OTT/CTV Advertising – Utilizing the same video ad types, we were able to gain exposure via streaming apps and websites with 15 and 30 second ad spots.
Google Ads – As part of our omnichannel marketing company, we went after in-market terms such as:
- cna jobs near me
- nursing jobs near me
- RN jobs near me
Facebook/Instagram (New Tactic) – Our team developed a proprietary method that allows us to use our existing geofencing marketing platforms, build our geofencing audiences on those platforms, and push those audiences into Facebook and Instagram. We’re not talking about building 1-mile radii circles on Facebook. We’re talking about utilizing our current platforms and saving that audience in the Facebook Meta Ad Manager.

Results Of The Geofencing Marketing Nursing Recruitment Campaign

This Hospital System in Denver, CO worked with Propellant Media for over a year. Below were the results during that time.

Below is the summary of actual results we produced for the Hospital System. The quote we received from the client was after implementation, their position were steadily filled up as a result of the omnichannel marketing and geofencing advertising campaign.

Conversions – 1,466 Application Landing Page Visits: healthcaresource.com
OTT Video Views – 229K
YouTube Video Views – 189K
$101,170.74 Spend

Key Digital Channel Insight

Average Cost Per Conversion (Facebook/IG) – $33
Acreage Cost Per Conversion (Google Ads) – $173 (post conversion tracking). Pre conversion tracking ($120).
Despite not tracking conversions via Google, we drove many conversions for CNA Jobs.
Top Google Ads keywords include (cna jobs near me, cna jobs, cna jobs denver, lpn jobs near me, cna hiring near me
Programmatic Audio & OTT/CTV turned off in October/November due to talent. Branding opportunities we took advantage of.
15 Second Ads performed well on YouTube & OTT/CTV. Continued through the remainder of the campaign.
Average 94% Watch Rates For OTT/CTV