In order to understand geofencing, it is essential to understand what is a geofence. A geofence is a virtual perimeter for a real-world geographic area. A ge...
As SMB’s and corporations work to locate and adopt new digital advertising platforms, Over The Top TV (OTT Advertising) and Connected TV Advertising are ac...
Finding geofencing companies and geofencing advertising companies that can white label their geo-fencing services can be difficult. Some require you to have ...
How Does Google Ads for Real Estate Developers Work?
Google Ads for real estate developers works by putting community-specific search campaigns in fron...
How Does Geofencing Drive Model Home Tours for Builders?
Geofencing marketing drives model home tours for home builders by targeting mobile devices ins...
How Does Landing Page CRO Work for Home Builders?
Landing page CRO for home builders means testing and refining dedicated, community-specific pages so ...
How Does Lead Generation for Home Builders Actually Work?
Lead generation for home builders works by pairing targeted advertising — Google Local Serv...
How Does OTT/CTV Advertising Work for Real Estate Developers?
OTT and CTV advertising for real estate developers works by placing video ads inside stre...
What Local SEO Strategies Work for Home Builders?
Local SEO for home builders works by pairing a Google Business Profile per active community with loca...
The real estate industry is undergoing a technological revolution, with artificial intelligence (AI) at the forefront of marketing innovation. By 2025, the g...
The real estate industry has undergone remarkable changes in recent years, largely driven by the proliferation of digital technology. Traditional marketing m...
How Does Google Ads for Real Estate Developers Work? Google Ads for real estate developers works by putting community-specific search campaigns in front of buyers actively searching Google for new construction near a target ZIP code or school district. Developers…
In order to understand geofencing, it is essential to understand what is a geofence. A geofence is a virtual perimeter for a real-world geographic area. A ge...
As SMB’s and corporations work to locate and adopt new digital advertising platforms, Over The Top TV (OTT Advertising) and Connected TV Advertising are ac...
Finding geofencing companies and geofencing advertising companies that can white label their geo-fencing services can be difficult. Some require you to have ...
How Does Google Ads for Real Estate Developers Work?
Google Ads for real estate developers works by putting community-specific search campaigns in fron...
How Does Geofencing Drive Model Home Tours for Builders?
Geofencing marketing drives model home tours for home builders by targeting mobile devices ins...
How Does Landing Page CRO Work for Home Builders?
Landing page CRO for home builders means testing and refining dedicated, community-specific pages so ...
How Does Lead Generation for Home Builders Actually Work?
Lead generation for home builders works by pairing targeted advertising — Google Local Serv...
How Does OTT/CTV Advertising Work for Real Estate Developers?
OTT and CTV advertising for real estate developers works by placing video ads inside stre...
What Local SEO Strategies Work for Home Builders?
Local SEO for home builders works by pairing a Google Business Profile per active community with loca...
The real estate industry is undergoing a technological revolution, with artificial intelligence (AI) at the forefront of marketing innovation. By 2025, the g...
The real estate industry has undergone remarkable changes in recent years, largely driven by the proliferation of digital technology. Traditional marketing m...
How Does Geofencing Drive Model Home Tours for Builders? Geofencing marketing drives model home tours for home builders by targeting mobile devices inside virtual perimeters drawn around competitor sales offices, home shows, and MLS-listed comparable homes, then serving ads that…
In order to understand geofencing, it is essential to understand what is a geofence. A geofence is a virtual perimeter for a real-world geographic area. A ge...
As SMB’s and corporations work to locate and adopt new digital advertising platforms, Over The Top TV (OTT Advertising) and Connected TV Advertising are ac...
Finding geofencing companies and geofencing advertising companies that can white label their geo-fencing services can be difficult. Some require you to have ...
How Does Google Ads for Real Estate Developers Work?
Google Ads for real estate developers works by putting community-specific search campaigns in fron...
How Does Geofencing Drive Model Home Tours for Builders?
Geofencing marketing drives model home tours for home builders by targeting mobile devices ins...
How Does Landing Page CRO Work for Home Builders?
Landing page CRO for home builders means testing and refining dedicated, community-specific pages so ...
How Does Lead Generation for Home Builders Actually Work?
Lead generation for home builders works by pairing targeted advertising — Google Local Serv...
How Does OTT/CTV Advertising Work for Real Estate Developers?
OTT and CTV advertising for real estate developers works by placing video ads inside stre...
What Local SEO Strategies Work for Home Builders?
Local SEO for home builders works by pairing a Google Business Profile per active community with loca...
The real estate industry is undergoing a technological revolution, with artificial intelligence (AI) at the forefront of marketing innovation. By 2025, the g...
The real estate industry has undergone remarkable changes in recent years, largely driven by the proliferation of digital technology. Traditional marketing m...
What Is CRM Retargeting for Home Builders? CRM retargeting for home builders uses a builder’s own prospect and buyer lists to build custom and lookalike ad audiences on Meta and Google, keeping the builder visible through the multi-month decision window…
In order to understand geofencing, it is essential to understand what is a geofence. A geofence is a virtual perimeter for a real-world geographic area. A ge...
As SMB’s and corporations work to locate and adopt new digital advertising platforms, Over The Top TV (OTT Advertising) and Connected TV Advertising are ac...
Finding geofencing companies and geofencing advertising companies that can white label their geo-fencing services can be difficult. Some require you to have ...
How Does Google Ads for Real Estate Developers Work?
Google Ads for real estate developers works by putting community-specific search campaigns in fron...
How Does Geofencing Drive Model Home Tours for Builders?
Geofencing marketing drives model home tours for home builders by targeting mobile devices ins...
How Does Landing Page CRO Work for Home Builders?
Landing page CRO for home builders means testing and refining dedicated, community-specific pages so ...
How Does Lead Generation for Home Builders Actually Work?
Lead generation for home builders works by pairing targeted advertising — Google Local Serv...
How Does OTT/CTV Advertising Work for Real Estate Developers?
OTT and CTV advertising for real estate developers works by placing video ads inside stre...
What Local SEO Strategies Work for Home Builders?
Local SEO for home builders works by pairing a Google Business Profile per active community with loca...
The real estate industry is undergoing a technological revolution, with artificial intelligence (AI) at the forefront of marketing innovation. By 2025, the g...
The real estate industry has undergone remarkable changes in recent years, largely driven by the proliferation of digital technology. Traditional marketing m...
How Does Landing Page CRO Work for Home Builders? Landing page CRO for home builders means testing and refining dedicated, community-specific pages so more visitors request a tour or reserve a lot instead of leaving. Home builders who move from…
In order to understand geofencing, it is essential to understand what is a geofence. A geofence is a virtual perimeter for a real-world geographic area. A ge...
As SMB’s and corporations work to locate and adopt new digital advertising platforms, Over The Top TV (OTT Advertising) and Connected TV Advertising are ac...
Finding geofencing companies and geofencing advertising companies that can white label their geo-fencing services can be difficult. Some require you to have ...
How Does Google Ads for Real Estate Developers Work?
Google Ads for real estate developers works by putting community-specific search campaigns in fron...
How Does Geofencing Drive Model Home Tours for Builders?
Geofencing marketing drives model home tours for home builders by targeting mobile devices ins...
How Does Landing Page CRO Work for Home Builders?
Landing page CRO for home builders means testing and refining dedicated, community-specific pages so ...
How Does Lead Generation for Home Builders Actually Work?
Lead generation for home builders works by pairing targeted advertising — Google Local Serv...
How Does OTT/CTV Advertising Work for Real Estate Developers?
OTT and CTV advertising for real estate developers works by placing video ads inside stre...
What Local SEO Strategies Work for Home Builders?
Local SEO for home builders works by pairing a Google Business Profile per active community with loca...
The real estate industry is undergoing a technological revolution, with artificial intelligence (AI) at the forefront of marketing innovation. By 2025, the g...
The real estate industry has undergone remarkable changes in recent years, largely driven by the proliferation of digital technology. Traditional marketing m...
How Does Lead Generation for Home Builders Actually Work? Lead generation for home builders works by pairing targeted advertising — Google Local Services Ads, Meta Lead Ads, geofencing, and syndicated portals like NewHomeSource — with fast, structured follow-up that converts…
In order to understand geofencing, it is essential to understand what is a geofence. A geofence is a virtual perimeter for a real-world geographic area. A ge...
As SMB’s and corporations work to locate and adopt new digital advertising platforms, Over The Top TV (OTT Advertising) and Connected TV Advertising are ac...
Finding geofencing companies and geofencing advertising companies that can white label their geo-fencing services can be difficult. Some require you to have ...
How Does Google Ads for Real Estate Developers Work?
Google Ads for real estate developers works by putting community-specific search campaigns in fron...
How Does Geofencing Drive Model Home Tours for Builders?
Geofencing marketing drives model home tours for home builders by targeting mobile devices ins...
How Does Landing Page CRO Work for Home Builders?
Landing page CRO for home builders means testing and refining dedicated, community-specific pages so ...
How Does Lead Generation for Home Builders Actually Work?
Lead generation for home builders works by pairing targeted advertising — Google Local Serv...
How Does OTT/CTV Advertising Work for Real Estate Developers?
OTT and CTV advertising for real estate developers works by placing video ads inside stre...
What Local SEO Strategies Work for Home Builders?
Local SEO for home builders works by pairing a Google Business Profile per active community with loca...
The real estate industry is undergoing a technological revolution, with artificial intelligence (AI) at the forefront of marketing innovation. By 2025, the g...
The real estate industry has undergone remarkable changes in recent years, largely driven by the proliferation of digital technology. Traditional marketing m...
How Does OTT/CTV Advertising Work for Real Estate Developers? OTT and CTV advertising for real estate developers works by placing video ads inside streaming platforms like Hulu, Roku, and Peacock so a development reaches high-intent buyers watching TV, not scrolling…
In order to understand geofencing, it is essential to understand what is a geofence. A geofence is a virtual perimeter for a real-world geographic area. A ge...
As SMB’s and corporations work to locate and adopt new digital advertising platforms, Over The Top TV (OTT Advertising) and Connected TV Advertising are ac...
Finding geofencing companies and geofencing advertising companies that can white label their geo-fencing services can be difficult. Some require you to have ...
How Does Google Ads for Real Estate Developers Work?
Google Ads for real estate developers works by putting community-specific search campaigns in fron...
How Does Geofencing Drive Model Home Tours for Builders?
Geofencing marketing drives model home tours for home builders by targeting mobile devices ins...
How Does Landing Page CRO Work for Home Builders?
Landing page CRO for home builders means testing and refining dedicated, community-specific pages so ...
How Does Lead Generation for Home Builders Actually Work?
Lead generation for home builders works by pairing targeted advertising — Google Local Serv...
How Does OTT/CTV Advertising Work for Real Estate Developers?
OTT and CTV advertising for real estate developers works by placing video ads inside stre...
What Local SEO Strategies Work for Home Builders?
Local SEO for home builders works by pairing a Google Business Profile per active community with loca...
The real estate industry is undergoing a technological revolution, with artificial intelligence (AI) at the forefront of marketing innovation. By 2025, the g...
The real estate industry has undergone remarkable changes in recent years, largely driven by the proliferation of digital technology. Traditional marketing m...
What Local SEO Strategies Work for Home Builders? Local SEO for home builders works by pairing a Google Business Profile per active community with location-specific landing pages, so a builder ranks for “new homes near me” and community-name searches instead…
In order to understand geofencing, it is essential to understand what is a geofence. A geofence is a virtual perimeter for a real-world geographic area. A ge...
As SMB’s and corporations work to locate and adopt new digital advertising platforms, Over The Top TV (OTT Advertising) and Connected TV Advertising are ac...
Finding geofencing companies and geofencing advertising companies that can white label their geo-fencing services can be difficult. Some require you to have ...
How Does Google Ads for Real Estate Developers Work?
Google Ads for real estate developers works by putting community-specific search campaigns in fron...
How Does Geofencing Drive Model Home Tours for Builders?
Geofencing marketing drives model home tours for home builders by targeting mobile devices ins...
How Does Landing Page CRO Work for Home Builders?
Landing page CRO for home builders means testing and refining dedicated, community-specific pages so ...
How Does Lead Generation for Home Builders Actually Work?
Lead generation for home builders works by pairing targeted advertising — Google Local Serv...
How Does OTT/CTV Advertising Work for Real Estate Developers?
OTT and CTV advertising for real estate developers works by placing video ads inside stre...
What Local SEO Strategies Work for Home Builders?
Local SEO for home builders works by pairing a Google Business Profile per active community with loca...
The real estate industry is undergoing a technological revolution, with artificial intelligence (AI) at the forefront of marketing innovation. By 2025, the g...
The real estate industry has undergone remarkable changes in recent years, largely driven by the proliferation of digital technology. Traditional marketing m...
The real estate industry is undergoing a technological revolution, with artificial intelligence (AI) at the forefront of marketing innovation. By 2025, the global AI market is expected to reach $190 billion, with the real estate sector embracing its potential to…
In order to understand geofencing, it is essential to understand what is a geofence. A geofence is a virtual perimeter for a real-world geographic area. A ge...
As SMB’s and corporations work to locate and adopt new digital advertising platforms, Over The Top TV (OTT Advertising) and Connected TV Advertising are ac...
Finding geofencing companies and geofencing advertising companies that can white label their geo-fencing services can be difficult. Some require you to have ...
How Does Google Ads for Real Estate Developers Work?
Google Ads for real estate developers works by putting community-specific search campaigns in fron...
How Does Geofencing Drive Model Home Tours for Builders?
Geofencing marketing drives model home tours for home builders by targeting mobile devices ins...
How Does Landing Page CRO Work for Home Builders?
Landing page CRO for home builders means testing and refining dedicated, community-specific pages so ...
How Does Lead Generation for Home Builders Actually Work?
Lead generation for home builders works by pairing targeted advertising — Google Local Serv...
How Does OTT/CTV Advertising Work for Real Estate Developers?
OTT and CTV advertising for real estate developers works by placing video ads inside stre...
What Local SEO Strategies Work for Home Builders?
Local SEO for home builders works by pairing a Google Business Profile per active community with loca...
The real estate industry is undergoing a technological revolution, with artificial intelligence (AI) at the forefront of marketing innovation. By 2025, the g...
The real estate industry has undergone remarkable changes in recent years, largely driven by the proliferation of digital technology. Traditional marketing m...
The real estate industry has undergone remarkable changes in recent years, largely driven by the proliferation of digital technology. Traditional marketing methods are no longer sufficient to capture the attention of today’s digital-savvy homebuyers. According to the National Association of…
An apartment complex for senior citizens was looking to advertise a rent-free promotion and drive inquiries from potential new residents. They enlisted the help of our team to utilize new geo-fencing technology and several other tactics to more accurately reach their target audience and drive visits to their website and physical location.
The Strategy & What We Implemented
We knew we had an opportunity to reach the target audience with programmatic display solutions. So we focused on the follow digital tactics:
Geofencing Marketing – The advertiser identified the key locations to reach their target audience and our team built geo-fences around those sites.
Site Retargeting – The campaign also featured search retargeting at the keyword level and category contextual targeting to reach users interested in senior living.
Keyword Contextual/Search Retargeting – We leveraged a number of popular keywords such a 50 plus apartments, senior apartment living, etc.. in order to ensure we reached our target audience.
Conversion Zone Tracking – Additionally, the client decided mid-flight to implement a geo-fence conversion zone around the apartment complex in order to measure the number of individuals who were delivered an ad and then visited the complex. Our team and our multivariate algorithms worked to continually optimize the campaign mid-flight by optimizing keywords, category contextual elements and more.
Results
Over the month-long campaign, our team delivered a .41% CTR, more than quadrupling the industry average CTR of .08-.1%. With our team’s Conversion Zone tool, the advertiser was also able to track 109 geo-fence conversions at a CPA of $4.51.
A home developer was looking to drive potential buyers to visit new homes. Their in house team was already leveraging Google Ads, Facebook Ads and other offline tactics to reach in-market home buyers. They were tapping into the expensive Realtor.com app to do sponsored listings as well. They enlisted the help of our team to run a mobile advertising campaign utilizing new geo-fencing with conversion zones technology and other programmatic tactics. The goal was to more precisely reach their target audience and track online-to-offline conversions while achieving a .1% CTR.
Lastly, we learned the client was leveraging TV Advertising, and they opened up to the idea of implementing an OTT Advertising campaign.
Solution
The team developed a comprehensive strategy of search retargeting, site retargeting, mobile geo-optimization, and geo-fencing with conversion zones.
Geofencing Marketing – Our team built geo-fences around home improvement stores, other communities that were for sales and under construction. We have over 100 locations we are actively geofencing for the home builder.
Addressable Geofencing – We leveraged their MLS list of homes for sale that fit their competitive set. THey supplied 2000 – 3000 locations every 30 days.
Keyword Contextual/Search Retargeting – We used “homes for sale” type of terms in our effort to reach people in-market looking for homes.
Conversion Zone Tracking – With conversion zones around each of the new home developments. Additionally, the campaign utilized event targeting to reach users who attended a local college football game. After launch, our team made optimizations to improve campaign performance including blacklisting domains and updating the frequency cap to ensure proper delivery.
OTT/CTV Advertising – Our team was able to take the same video creative and implement an ott/ctv advertising campaign leverage the same addressable lists as well as the keyword contextual audiences, knowing that we use the power of our programmatic solutions with the impact of digital TV.
Results
This home builder has been working with Propellant Media for over 1.5 years. But over the last 30 days, our team delivered 1.2 million impressions, 1,300 clicks, but most importantly, 577 geo-fence conversions, measuring the number of users who entered a targeting zone and then visited a new home development.
In addition, the client was able to achieve a lower cost per impressions of $41 compared tot he $80 they were achieving with TV Advertising. Below are samples of the placements they had via our targeting platforms.
