Roofing Company Generates Recruitment Leads With Geofencing Marketing

The Challenge A commercial roofing company in the midwest was looking to recruit more labor workers to their company.  They primarily deal with commercial roofing work and blue collar labor is hard to locate in their region given the vast number of other options available coupled with the unique skillset required.  They have utilized other platforms including Zip Recruiter, Indeed, and other channels they thought would give them exposure to existing truck drivers who may be interested in switching to their company. After…

National Trucking Company Maintains Consistent Recruiting With Geofencing Marketing

The Challenge A national trucking company was looking to recruit more truck drivers to their company.  Blue collar workers are not the typical audience that is easy to find online.  They have utilized other platforms including Zip Recruiter, Indeed, and other channels they thought would give them exposure to existing truck drivers who may be interested in switching to their company. They also make investments in TV Advertising for quite some time.  The value of a truck driver to them was well over…

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