Book A Retail & Restaurant Marketing Demo With Our Team
In the discovery calls, we discuss how we measure walk-ins back to your locations, CPM & pricing for multi-location campaigns, targeting competitor locations, and how we work with single sites, franchise groups and national brands.
Walk-Ins We’ve Actually Measured
In retail and restaurants the only metric that finally counts is whether somebody came through the door. Every number below is a tracked store visit or a measured lift in foot traffic, not an impression count.
You’d Be In Great Hands. These Clients Are
Reach Your Audience Better Than Your Competitors
Retailers & Franchises with physical locations always have to find new ways to stay ahead of their competition. Whether it’s Google Ads or Facebook advertising, targeting your ideal customer base can be challenging.
But Propellant Media has retail-and-franchise-centered solutions that not only ensure you’re targeting your most ideal customer, but targeting them in real time while they’ve expressed intent and an interest in your offering.
Types of franchises/retailers we work with:
- Restaurants & Food
- Multi-Channel Retail Locations
- Clothing & Apparel
- Home Decor & Furnishings
- Convenience & Grocery
- Salons, Spas & Personal Services
Our Geo Fencing solution is a game changer for retailers that want to reach their specific target audience.
Location Based Advertising (Geo Fencing)
Our Beacon Free geo fencing technology allows franchises and retailers to target people based on their physical activities. We can build your geofences where your customers are, not where you want them to be. Whether it’s a particular event or a physical building you want geo fenced, this can be a powerful mechanism to serve ads to individuals based on their physical location.
Is the advertising producing actual walk-ins to my store?
Our geo fencing technology can even track those who have seen your ads and determine if they walked inside your store. Conversion zones are a powerful means to track your online advertising to offline conversions (meaning those people who physically went to a particular location as a result of seeing your Ads).
We also report the natural visit rate alongside the campaign rate, so you can see how many of those walk-ins were genuinely driven by the advertising rather than people who were coming anyway.
Key Geo Fencing Benefits:
- No IT Requirements needed from your retail location
- As long as location services on the mobile devices of those event attendees are turned on, we can serve Ads to them on those same mobile devices
- 90% of individuals typically have location services turned on
- Does not require any Physical BEACONS
- Target location visitors or event attendees for 1 day – 30 days
- Serve ads across the 600,000 App’s we have access to as well as in browser (Chrome, Safari, FireFox, Internet Explorer)
- Granular localization via custom shapes & sizes
- Retarget customers who visit or commute through any geo-fenced location
Solutions Custom Tailored To Your Retail Location(s)
Increase Engagement To Your Franchise or Restaurant
Our ability to create custom tailored retail marketing Google Ads campaigns for retailers and franchises is what we take pride in. We can also create call only campaigns so you’re only paying for phone calls, not just clicks to your website.
Target Customers Who Visited Your Website
With the array of programmatic display solutions we have at our disposal, our team can ensure all your other marketing efforts are working efficiently by allowing you to continue speaking to those who expressed an interest in your brand, including site retargeting and search retargeting.
Out Rank Your Other Local Retail Competitors
Want to increase organic traffic with our retail marketing solution? Our team can build an SEO plan allowing your locations to rank for local and national keywords centered around those interested in your brand. We will build consistency around your location(s), determine keywords you should rank for, and develop a plan to capture links and shares of your brand so you’re getting more phone calls and visits to your website.
Use Social Media Advertising To Promote Your Brand
With our sophisticated and custom tailored advertising solution, we can get as granular as you want to target those most likely to engage with your brand. Learn more about our social advertising solutions.
Reporting For ALL Your Retail Marketing Campaigns
This is an area we love to talk about. With analytics, we can determine what’s effective and what’s not and turn ineffective campaigns into positive retail & restaurant marketing ROI campaigns for our clients. You will receive regular reports highlighting the most important functions of your campaigns and we will report on everything via one dashboard.
One convenience store franchise saw a 101% increase in foot traffic in 12 days from its geofenced locations — 66 tracked store visitors, against an average customer value of $15 per visit.
Retail Marketing Case Studies
Use Cases of Geo Fencing
- Customer Loyalty Program – By Geo Fencing your retail store, you can serve Ads to those individuals who already came to your store and want to continue reminding them about any special offers you have.
- Competitor Locations – Consider your competitors and geo fence their retail locations.
- Event Targeting – Have a major event in which you’re featuring your products or your brand? Our advanced Geo Fencing technology can target those event attendees and serve mobile ads to them on your behalf.
- Close Vicinity Of Your Store Location – How about walker-bys and those who are walking close by your retail store but really thinking about your store. We can geo fence the block, center, or mall that you’re located in and serve ads to those people for up to 30 days after they have left.
- Hotels & Tourist Areas – For restaurants near visitor traffic, fencing nearby hotels reaches people actively deciding where to eat. One restaurant did exactly this and saw a 300% lift in foot traffic inside five days.
Franchise, Restaurant & Retail Marketing Digital Execution Process
1
Digital Analysis
This forms the basis of your digital needs so our team can understand your ideal customer, your business goals, any existing advertising and marketing you’re doing, and how we can develop a digital plan of action.
2
Creative Development
What will you say when you show up? That question matters more than anything. Here we take your messaging and build Ads around it.
3
Fencing & Conversion Zones
We draw the fences around competitor sites, nearby traffic or events, then draw conversion zones around your own locations so walk-ins can be measured from day one.
4
Analytics/Reporting
Now we can pull all our advertising into a clean reporting system that you can easily review and dissect, including store visits by location.
5
Optimizations
After running the campaign for 1 – 2 weeks, we start our optimization process with split testing ads, changing targeting parameters, and checking CPA goals.
Frequently Asked Questions About Retail, Restaurant & Franchise Marketing
Can you actually prove advertising brought people into my store?
Yes, through conversion zones. A fence around your location counts how many people served your ads later walked in. We also report the natural visit rate alongside the campaign rate, so you can see the lift rather than just a raw number.
What does a tracked store visit typically cost?
It varies by market and category, but as reference points from live campaigns: a salon saw 85 store visits at $2.36 each, a restaurant drove visits at $5.00 each, and a restaurant chain hit a $4.95 cost per acquisition against a $20 goal. Compare that against your average ticket to see whether it works.
Can we target our competitors’ locations?
Yes. A fence around a competitor site builds an audience of people who visited it, and they can be served your ads for up to 30 days afterwards. For restaurants and retail this is usually the highest intent audience available, since they were shopping your category that day.
How quickly do results show up?
Faster than most channels, because you are reaching people who are physically nearby and often deciding in the moment. One restaurant campaign measured a 300% foot traffic lift within five days. A convenience store franchise saw a 101% lift in twelve.
Do you work with multi-location franchise groups?
Yes, and reporting breaks out by location so you can see which sites are performing and which are not. That per-location view matters in franchising, because a group average hides the fact that two sites are carrying the number and three are not.
Do we need to install anything in our stores?
Nothing at all. No beacons, no hardware, no IT involvement. The measurement works from mobile location data, so the only requirement is that the customer has location services enabled, which around 90% of people do.
What works best for a restaurant specifically?
Fencing nearby hotels, tourist areas, office parks and competitor restaurants, timed around the dayparts you want to fill. One restaurant fenced 10 to 15 hotels within a mile and drove 70 tracked visits in five days. Restaurants tend to see faster results than most retail because the decision window is short.
What about brands without a physical location?
Geofencing still applies for audience building, but the measurement shifts to online conversions rather than walk-ins. One sports apparel brand ran geofencing and programmatic display to 3.7M impressions with a CTR 30% above the industry average, judged on ecommerce performance rather than store visits.
If you are interested in investing in advertising solutions many of your competitors are not taking advantage of, contact us today.
“47% of consumers surveyed stated that they would be likely to shop from a retailer that offered promotions when they are nearby. “
That is the whole idea. Reach people while they are near your store, near a competitor, or near the hotels and offices your customers come from.
Then measure how many of them actually walked in, and how many would have come anyway.
Fill Out the contact form or call us at 1 (877) 776-7358.