Guide To Geofencing Marketing For Car Dealerships

Guide To Geofencing Marketing For Car Dealerships

Dealership Geofencing Ebook

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    GM's and digital marketing managers of car dealerships care about many things, but at the top of the obvious list is selling a lot of cars at a good margin. And the way you accomplish that amongst the 100 other things you worry about includes having a great sales teams, furnishing great offers to car shoppers, providing incentives supported by corporate, and implementing practical marketing and advertising strategies that bring in foot traffic to your car showrooms.

    As you know, not all digital marketing or even offline marketing channels are created equal. Take for example, billboards do not provide the same level of certainty in driving showroom traffic as you may discern from SEO or Google Adwords, but you know you have to leverage it to an extent. At least that's what our GM clients tell Propellant Media.

    But as a dealership, your concern must be reaching people who are MOST likely to be in the market looking to buy a car within the geographic region and the car shopper's budget set. Google Search offers a great opportunity to reach 'active' car shoppers because if someone does a Google search for popular car terms such as 'buy Nissan ultima' or 'Chevy traverse for sale', you know those people have expressed an interest. But here's an important query. How do you know they are simply curious about learning more about potential car deals rather than knowing for sure they're in the market looking to buy?

    That's where geofencing marketing can overtake Google AdWords and SEO in many cases and get car dealerships in front of car shoppers who are at least 80% likely to be looking to purchase a vehicle within a couple weeks.

    Target People You Know Are Looking To Buy A Car…..Now

    The greatest indicator of a car buyer in our mind is not just someone who has searched online via those car buyer terms we mentioned in our introduction. Some of those very same people may simply be window shopping, but may not truly be in the car buying market just yet. But as a car dealership, you know you need to play in the Google Search space so that when that buyer is ready to shop for a car, they will think of you.

    We would instead argue that a car shopper, someone who has physically visited another car dealership is the 'best indicator' of someone in the market looking to buy a car. There is no guesswork in trying to figure out if this person is simply conducting their standard run of the mill car buying research. If they have physically driven to a auto showroom to view cars, they're closer to that decision. In other words, car buyers will save the trip to visit a car dealership by only doing internet research….until they're ready to touch, feel, and experience their next new vehicle.

      Are you looking for direct pricing or white label partner pricing?

      What industry do you operate in and need assistance with?

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        47% of consumers surveyed stated that they would be likely to shop from a retailer that offered promotions when they are nearby. “

        “Studies suggest that when a user isn’t surfing the web on his or her phone, he or she is likely to spend 86% of smartphone time using apps.”

        Geo fencing can be the key differentiator in your business targeting the audience that matters the most to your company.

        Why would you not want to be in front of those active buyers?  We can get your company ranked.

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