Hospital Marketing That Truly Attracts Patients To Your Practice
As a hospital marketing agency, we pride ourselves on developing hospital marketing campaigns that truly translate into phone calls, leads, and actual patient sign ups, not just clicks to your website. Those do matter, but our medical marketing set ensure you get actual patient leads, and the best part….we can track it all back to your desired ROI.
Paying For Phone Calls (Not Just Clicks)
Our standard Adwords campaigns for the hospital marketing, dentists, orthodontists, and OBGYN’s still perform well for clients. And we highly recommend any and all medical practices institute a proper Adwords campaign. But we also can develop call-only campaigns (and text only campaigns) so you only pay for phone calls from actual searchers expressing a medical or hospital need.
Our click-to-call only medical marketing campaigns have converted 40% better than traditional Adwords hospital marketing campaigns.
Keep Talking To Your Existing Base Of Patients
Target prospective patients who have recently visited your site but have left and gone without calling you or submitting a form. This includes anyone who visited your website because you ran PPC Ads, Billboard Advertising, Print, SEO, Referrals, or even TV.
All Of Your Hospital Marketing Dollars Work Smarter. Why does this matter?
- 97% Of Site Visitors Leave Without Performing An Action
- Ensures Your Other Marketing Is More Effective (Print, Billboard)
- Target Your Prospects 200% More Times Than Google
Target Prospective Patients Based On Their Physical Locations (Geofencing)
Our geofencing medical marketing allows medical practices, hospitals, and dental institutions the ability to target people in precise areas. Whether it’s your competitors, places where people get injured often, or other granular defined areas or buildings, our location based advertising solution will ensure your advertising dollars are concentrated on those most likely to become patients.
Cutting Edge Hospital Marketing Solutions
Not all digital solutions fit every medical or hospital system. And we get that at Propellant Media. For that reason, we are able to deploy specific strategies that fit with your practice based on your niche and based on your geography. And our team has developed many strategies that are not simply cutting edge, but also effective at driving patient acquisition success for doctors and medical systems including:
- Over The Top (OTT/CTV) Advertising
- Geofencing Marketing
- Traditional Pre Roll Video Targeting
- Addressable (Household) Geofencing
- Measuring Foot Traffic
- Paid Search (Google Adwords)
- Search Retargeting
- CRM Retargeting
Wether you’re utilizing these strategies or some of your traditional advertising channels such as Google Adwords and SEO, our team will put together a comprehensive game plan for your hospital system.
Solutions Custom Tailored To Hospital Systems
Pay For Only Phone Calls To Your Hospital
Our ability to create custom tailored Adwords campaigns for medical practices and hospital systems is what we take pride in. We can also create call only campaigns so you’re only paying for phone calls, not just clicks to your website. And our call-only campaigns traditionally perform 40% better than our traditional Adwords and Bing campaigns. We can also develop standard Paid Search campaign driving relevant traffic to your website. And we can measure the success of all of our campaigns with ease.
Use Geo-Fencing To Target Patients
With our location based advertising (targeting people based on their physical activities and precise areas they’re in), you can get your message in front of those who express a a medical need (i.e. visited another hospital, dental practices, or OBGYN office). Our advanced advertising solution will get your message in front of those who are ready to listen.
Out Rank Your Other Hospital Competitors
Want some increase organic traffic. Our team can build an SEO plan allowing your practice to rank for local and national keywords centered around those actively searching for you or expressing a medical need. We will build a consistency around your location(s), determine keywords you should rank for, and develop a plan to capture links and shares of your brand so you’re getting more phone calls and visits to your website.
Use Social Media To Advertise To Prospective Patients
With our sophisticated and custom tailored advertising solution, we can get as granular as you want to target those most likely to engage with your medical practice. Learn more about our social advertising solutions.
Reporting For ALL Your Campaigns
This is an area we love to talk about. With analytics, we can determine what’s effective and what’s not and turn ineffective campaigns into positive ROI campaigns for our clients. You will receive regularly reports highlighting the most important functions of your campaigns and we will report on everything via one dashboard.
Medical Case Studies
Use Cases of Hospital Geofencing Marketing
- Customer Loyalty Program – By Geo-fencing your medical practice, you can serve Ads to those individuals who already came to your location and want to continue reminding them about your practice.
- Competitor Locations – Consider your competitors and geo-fence their locations.
- Event Targeting – Have a major health event in which you’re featuring your practice? Our advanced Geo-fencing technology can target those event attendees and serve mobile ads to them on your behalf.
- Close Vicinity Of Your Location– How about walker-bys and those who are walking close by your medical practice but really thinking about your store. We can geo-fence the block, center, or mall that you’re located in and even serve ads to those people for up to 30 days after they have left.
Hospital Marketing Digital Execution Process
This forms the basis of your digital needs so our team can understand your ideal patient, your business goals, any existing advertising and marketing you’re doing, and how we can develop a digital plan of action.
What will you say when you show up? That question matters more than anything. Here we take your messaging and build Ads around it.
From demographic targeting, geographic, and behavioral targeting to campaign objectives, we will build a granular campaign to reach your target audience.
Now we can pull all our advertising into a clean reporting system that you can easily review and dissect.
After running the campaign for 1 – 2 weeks, we start our optimization process with split testing ads, changing targeting parameters, and checking CPA goals.
“47% of consumers surveyed stated that they would be likely to shop from a retailer that offered promotions when they are nearby. “
“Studies suggest that when a user isn’t surfing the web on his or her phone, he or she is likely to spend 86% of smartphone time using apps.”
Geo fencing can be the key differentiator in your business targeting the audience that matters the most to your company.
Why would you not want to be in front of those active buyers? We can get your company ranked.
Fill Out the contact form or call us at 1 (877) 776-7358.