Book A Healthcare Marketing Demo With Our Team
In the discovery calls, we discuss patient acquisition cost for your specialty, CPM & pricing for healthcare campaigns, how we measure calls and visits back to your practice, and how we work with single practices as well as hospital systems.
Patient Acquisition Results From Real Campaigns
Healthcare marketing is judged on cost per patient, not cost per click. The figures below come from campaigns our team ran across hospital systems, specialty practices and clinics, and each one is a tracked action or lead rather than an impression count.
You’d Be In Great Hands. These Clients Are
Healthcare Marketing That Truly Attracts Patients To Your Practice
We pride ourselves on developing healthcare marketing campaigns that truly translate into phone calls, leads, and actual patient sign ups, not just clicks to your website. Those do matter, but our medical marketing set ensures you get actual patient leads, and the best part….we can track it all back to your desired ROI.
Paying For Phone Calls (Not Just Clicks)
Our standard Google Ads campaigns for hospital marketing, dentists, orthodontists, and OBGYN’s still perform well for clients. And we highly recommend any and all medical practices institute a proper Google Ads campaign. But we also can develop call-only campaigns (and text only campaigns) so you only pay for phone calls from actual searchers expressing a medical or healthcare need.
Our click-to-call only medical marketing campaigns have converted 40% better than traditional Google Ads healthcare marketing campaigns.
Keep Talking To Your Existing Base Of Patients
Target prospective patients who have recently visited your site but have left and gone without calling you or submitting a form. This includes anyone who visited your website because you ran PPC Ads, Billboard Advertising, Print, SEO, Referrals, or even TV.
All Of Your Healthcare Marketing Dollars Work Smarter. Why does this matter?
- 97% Of Site Visitors Leave Without Performing An Action
- Ensures Your Other Marketing Is More Effective (Print, Billboard)
- Target Your Prospects 200% More Times Than Google
Target Prospective Patients Based On Their Physical Locations (Geofencing)
Our geofencing medical marketing allows medical practices, hospitals, and healthcare institutions the ability to target people in precise areas. Whether it’s your competitors, places where people get injured often, or other granular defined areas or buildings, our location based advertising solution will ensure your advertising dollars are concentrated on those most likely to become patients.
Cutting Edge Healthcare Marketing Solutions
Not all digital solutions fit every medical or healthcare system. And we get that at Propellant Media. For that reason, we are able to deploy specific strategies that fit with your practice based on your niche and based on your geography. And our team has developed many strategies that are not simply cutting edge, but also effective at driving patient acquisition success for doctors and medical systems including:
- Over The Top (OTT/CTV) Advertising
- Geofencing Marketing
- Traditional Pre Roll Video Targeting
- Addressable (Household) Geofencing
- Measuring Foot Traffic
- Paid Search (Google Ads)
- Search Retargeting
- CRM Retargeting
Whether you’re utilizing these strategies or some of your traditional advertising channels such as Google Ads and SEO, our team will put together a comprehensive game plan for your medical system.
Healthcare Medical Marketing Solutions For Multiple Practice Types
- Addiction Treatment / Rehabilitation
- Audiology
- Cancer Care / Oncology
- Dentistry
- Gastroenterology
- Lasik
- Orthodontics
- Orthopedics
- Physical Therapy
- Mental Health
- Reproductive Health
- Veterinary Medicine
- Alternative Medicine
- Bariatric Surgery
- Chiropractor
- Endocrinology
- Hospice Care
- Obstetrics & Gynecology
- Otolaryngology / ENT
- Pediatrics
- Podiatry
- Rheumatology
- Urology
- Wellness / Nutrition
- Allergy & Immunology
- Assisted Living
- Cardiology
- Dermatology
- General Practice / Family Practice
- Neurology
- Optometry / Ophthalmology
- Pain Management
- Plastic Surgery / Cosmetic Surgery
- Radiology
- Urgent Care
Solutions Custom Tailored To Medical/Healthcare Practices
Pay For Only Phone Calls To Your Practice
Our ability to create custom tailored Google Ads campaigns for medical practices and hospital systems is what we take pride in. We can also create call only campaigns so you’re only paying for phone calls, not just clicks to your website. And our call-only campaigns traditionally perform 40% better than our traditional Google Ads and Bing campaigns. One optometry practice generates roughly 250 patient leads and 500 phone calls a month this way, at a $63 cost per patient lead.
Use Geo-Fencing To Target Patients
With our location based advertising (targeting people based on their physical activities and precise areas they’re in), you can get your message in front of those who express a medical need (i.e. visited another hospital, dental practice, or OBGYN office). Our advanced advertising solution will get your message in front of those who are ready to listen.
Out Rank Your Other Healthcare Competitors
Want to increase organic traffic? Our team can build an SEO plan allowing your practice to rank for local and national keywords centered around those actively searching for you or expressing a medical need. We will build consistency around your location(s), determine keywords you should rank for, and develop a plan to capture links and shares of your brand so you’re getting more phone calls and visits to your website.
Use Social Media To Advertise To Prospective Patients
With our sophisticated and custom tailored advertising solution, we can get as granular as you want to target those most likely to engage with your medical practice. One medspa campaign delivered a 4.02% click through rate on Meta, three to four times better than the campaigns they were running previously. Learn more about our social advertising solutions.
Reporting For ALL Your Campaigns
This is an area we love to talk about. With analytics, we can determine what’s effective and what’s not and turn ineffective campaigns into positive ROI campaigns for our clients. You will receive regular reports highlighting the most important functions of your campaigns and we will report on everything via one dashboard.
One hospital system filled open nursing roles with 1,466 conversions at a $33 average cost per conversion — and a 94% average watch rate on the OTT creative that carried the campaign.
Use Cases of Healthcare Geofencing Marketing
- Patient Loyalty & Recall – By geo-fencing your practice, you can serve ads to patients who already visited, keeping you front of mind for follow-ups, annual visits and additional services.
- Competitor Locations – Fence competing practices, hospitals and urgent care centres to reach patients actively seeking care in your specialty.
- Points Of Injury & Need – ER centres, urgent care, physical therapy clinics and gyms all indicate a current medical need, which is why orthopedic and pain management practices use them.
- Recruitment, Not Just Patients – Nursing schools, competing hospitals and healthcare job fairs can be fenced to reach clinical staff. One hospital system used exactly this to fill open nursing roles.
- Close Vicinity Of Your Location – Fence the block, medical park or centre you are located in and reach nearby foot traffic for up to 30 days after they pass through.
Medical Healthcare Marketing Digital Execution Process
1
Digital Analysis
This forms the basis of your digital needs so our team can understand your ideal patient, your business goals, any existing advertising and marketing you’re doing, and how we can develop a digital plan of action.
2
Creative Development
What will you say when you show up? That question matters more than anything. Here we take your messaging and build Ads around it.
3
Campaign Development
From demographic targeting, geographic, and behavioral targeting to campaign objectives, we will build a granular campaign to reach your target audience.
4
Analytics/Reporting
Now we can pull all our advertising into a clean reporting system that you can easily review and dissect, including calls and tracked visits to your practice.
5
Optimizations
After running the campaign for 1 – 2 weeks, we start our optimization process with split testing ads, changing targeting parameters, and checking CPA goals.
Frequently Asked Questions About Healthcare Marketing
What does patient acquisition actually cost?
It varies enormously by specialty and market, so we set targets against your own numbers rather than a benchmark. As reference points from live campaigns: an optometry practice sees roughly $63 per patient lead, an orthopedic hospital saw a $2.27 cost per tracked action, and a hospital system averaged $33 per conversion on recruitment.
Can we pay only for phone calls rather than website clicks?
Yes. Call-only and text-only campaigns bid for calls instead of clicks, which suits practices where the phone is how appointments actually get booked. Our call-only campaigns have historically converted around 40% better than traditional search campaigns.
Can you target patients at competing practices?
Yes. Geofences can be drawn around competing practices, hospitals and urgent care centres, and those visitors can be served your ads for up to 30 days afterwards. The same applies to locations that indicate a need, such as ER centres, physical therapy clinics or gyms.
What about patient privacy and HIPAA?
Campaigns target devices and locations rather than identified individuals, and no patient health information is used or collected in the targeting. That said, healthcare advertising has real compliance constraints around what creative can say and what conversion data can be passed back, so we work alongside your compliance team rather than around it.
Can this be used for staff recruitment as well as patients?
Yes, and it is one of the strongest applications we see. Nursing schools, competing hospitals and healthcare job fairs can all be fenced to reach clinical staff. One hospital system used geofencing and OTT to fill open nursing positions, generating 1,466 conversions at a $33 average cost.
Do you work with single practices or only hospital systems?
Both. Our healthcare work spans solo and small practices through multi-site groups and hospital systems, across more than thirty specialties from dentistry and dermatology to oncology and urgent care. The tactics differ considerably by scale, which is why the plan starts with your specialty rather than a template.
Can you measure whether someone actually came to the practice?
Yes, through conversion zone tracking. A fence around your building counts how many people served your ads later visited in person, reported alongside calls and form submissions so the full picture is visible rather than just the online portion.
Does social media advertising work for medical practices?
It depends heavily on the specialty. Elective and cosmetic services perform strongly, since the decision is discretionary and visual. One medspa campaign reached a 4.02% click through rate on Meta, three to four times their previous performance. For urgent or acute care, search usually does more of the work.
Patients decide locally, and often urgently.
Reach them at competing practices, at points of injury, or in the households around your location — then measure the calls and the visits, not just the clicks.
We work across more than thirty specialties, from solo practices to hospital systems, and on patient acquisition as well as clinical recruitment.
Fill Out the contact form or call us at 1 (877) 776-7358.