Book A Programmatic Display Advertising Demo With Our Team
In the marketing discovery calls, we discuss how programmatic display can work for you, CPM & pricing for programmatic advertising, the process of building a campaign, and how we partner with agencies as well as direct brands.
Programmatic Display Results From Real Campaigns
Programmatic display advertising buys individual ad impressions through real time bidding rather than a flat rate, so budget follows the people most likely to convert. Propellant Media layers geofencing, retargeting, keyword contextual and demographic targeting on top of that buying model, and measures outcomes down to walk-in visits through conversion zone tracking. Below are results from campaigns our team ran.
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What is Programmatic Display Advertising?
Programmatic Display is an automated form of purchasing display inventory that cuts out the manual work and makes it possible to dedicate more time to analysis and strategic optimizations. This is taken a step further by Real-Time Bidding (RTB), which is bidding on individual impressions based on how valuable they are to you. Instead of paying a flat Cost Per 1000 Impressions (CPM), you pay a dynamic CPM that allows you to save money and focus on the individual users who are most likely to convert. See all of the programmatic solutions our team can provide.
Geo Fencing
Target your audience on their smartphones at certain buildings, parks, events, or locations with our state-of-the-art technology.
Conversion Zone Tracking
With Conversion Zone Tracking, we can determine the people who saw your ads and then in fact came back to your store.
Site Retargeting
Your best customers are those who already expressed an interest. Our site retargeting is unparalleled to others.
Search Retargeting
Similar to Google Adwords & Bing, we can target people around the web based on their actual search terms.
CRM Retargeting
Have a list of emails or physical address? We can upload to our system and target that list via mobile, desktop, and tablet.
Keyword Contextual Targeting
We have access to over 350 categories relevant to your audience and can target keywords that show up websites in those categories.
Programmatic Video
Video is now just as powerful as static Ads. We can layer video onto practically all of our programmatic solutions.
Event Targeting
Event targeting allows you to target people at certain times in very specific locations (conference, sporting events, parks, buildings).
Demographic Targeting
Target your ideal demographic audience based on ethnicity, gender, income and other critical profiles.
Frequently Asked Questions About Programmatic Display Advertising
What is programmatic display advertising?
Programmatic display is the automated purchase of display ad inventory across websites and mobile apps. Instead of negotiating placements manually, software buys individual impressions in real time, which frees the team to spend its hours on targeting strategy and optimisation rather than paperwork.
What is real time bidding?
Real time bidding, or RTB, means each impression is bid on individually based on how valuable that specific person is to you. Rather than paying one flat cost per thousand impressions, you pay a dynamic CPM, so budget concentrates on the users most likely to convert.
How is this different from the Google Display Network?
Google Display draws on Google’s own inventory and audience signals. Programmatic buying through independent demand side platforms reaches inventory across many exchanges and private marketplaces, and allows targeting layers Google does not offer, including geofencing by building footprint, address level household targeting, and search retargeting based on actual search terms.
What targeting tactics can be layered onto a campaign?
Nine tactics are available and can be combined: geofencing, conversion zone tracking, site retargeting, search retargeting, CRM retargeting, keyword contextual targeting across more than 350 categories, programmatic video, event targeting, and demographic targeting.
Can programmatic display prove it drove foot traffic?
Yes. Conversion zones can be drawn around your physical location to measure how many people who were served your ads later visited in person. One national wireless carrier campaign tracked over 3,000 store visits this way, and an orthopedic hospital campaign recorded 1,670 tracked actions in a month at a $2.27 cost per action.
What does programmatic display cost?
Pricing depends on the tactics selected, the geography, and the flight length, and it is quoted as a CPM. Our team walks through CPM ranges and monthly minimums on a discovery call rather than publishing a single rate, because a geofencing campaign in one market and a national retargeting campaign price very differently.
What ad sizes and formats do you need from me?
The sizes that capture most inventory are 300×250, 320×50, 300×50, 160×600, 728×90, 300×600, 970×90 and 1080×1080, each under 150kb. We accept jpg, png, gif, animated and HTML5 files. Video creative must be exactly 15, 30 or 60 seconds as an mp4.
How quickly can a campaign launch?
Campaigns typically go live within 3 to 5 business days once we have creative, the locations or keywords to target, the retargeting pixel placed if needed, and the landing page and overall strategy confirmed.