What better way to engage with people that are consuming content relevant to your product or service offering?
With access to over 350 contextual categories, our programmatic solution allows advertisers to serve Ads on websites classified in specific categories ranging from healthcare, and education to politics and business.
Contextual targeting looks at the category or keywords of the current page a consumer is viewing and then serves them ads that are highly relevant to that content. So, viewers only see ads they’re interested in, and you only serve valuable impressions to the right viewers. This is the perfect way to ensure your ads are being served to your target audience.
“Only 22% of businesses say they’re using hyperlocal targeting to its full potential.” Why Aren’t You?
With our additional layering option of targeting keywords within those categories, you can even target content that has keywords you specify in your advertising campaigns, not just categories. This allows for an even more targeted campaign regardless of it being for brand awareness or direct response purposes.
Our Advantages
- Keyword Level Performance: Our keyword contextual targeting enables you to target pages containing competitive product terms, brand terms, and other highly relevant phrases that drive improved performance.
- Multiple Options: Get as granular as you like with keywords or keep it high-level based on categories. Balance reach and performance to meet the goals of your specific campaign.
- Complete Transparency: Learn how each keyword and category performs, and use that insight to improve existing and future campaigns.
- Massive Scale: Use contextual targeting across all the major real-time bidding exchanges.
Programmatic Display Campaign Development
1
Digital Analysis
Here we perform a deep digital dive into your company to see how we can leverage programmatic for your business and your business objectives.
2
Creative Development
It’s time we deep dive into the various keyword opportunities that will translate into targeted increased traffic and above industry norm click-through-rates.
3
Programmatic Development
It’s time to begin developing your programmatic campaign from campaign tactic to targeting and even geographic targeting.
4
Analytics
We pull all our programmatic display data into a dashboard and review to begin our process of proactive optimizations.
5
Optimizations
Whether it’s changing targeting, removing domains not performing, or developing better creative assets, we take this part seriously.
Domain Level Reporting
How do you know which domains your ads are appearing on are translating into sales or are relevant? Our analytics platform can report on those particular metrics most critical to our future optimizations.
If you are leveraging our location based technology to directly communicate and reach your desired audience, contact us on how we’d develop a granular campaign tailored to your business and organizational goals.
“47% of consumers surveyed stated that they would be likely to shop from a retailer that offered promotions when they are nearby. “
“Studies suggest that when a user isn’t surfing the web on his or her phone, he or she is likely to spend 86% of smartphone time using apps.”
Keyword Contextual targeting can be the key differentiator in your business targeting the audience that matters the most to your company.
Why would you not want to be in front of those active buyers? We can get your company ranked.
Fill Out the contact form or call us at 1 (877) 776-7358.