The Power of Mobile Marketing: How to Harness Geofencing Technology

The Power of Mobile Marketing: How to Harness Geofencing Technology

Woman using mobile payments online shopping and icon customer network connection on screen, m-banking and omni channel

From a marketing perspective, the rise of the smartphone is a godsend. It means you can access potential customers wherever they are. And thanks to geofencing technology you can tailor your ads to wherever they are too. Learn how to harness the power of geofencing technology right here.

Woman using mobile payments online shopping and icon customer network connection on screen, m-banking and omni channel

Today’s consumers are constantly on the go. And yet, they’re more connected now than ever before. This is made possible by mobile devices, such as smartphones and tablets.

With these handy tools, they have instant access to contacts, emails, and the world wide web. It’s no surprise that the majority of today’s purchases are made on these little devices. This creates a unique situation for brands to easily market to their local customers.

Imagine sending a push notification to a prospect (or past customer) who’s shopping in your area, reminding them of a sale you’re having. The chances of them coming now doubles.

How’s this possible? With geofencing technology, of course.

The power of mobile marketing has just increased tenfold with this simple (yet complex) technology. Let’s take a closer look at how you can use geofencing marketing to increase your sales.

How Does Geofencing Technology Work?

It helps to understand how the technology behind your marketing works. This way, you’re able to make the most of its features and capabilities.

Mobile geofencing is rather simple – you can think of it as a virtual fence surrounding your company. Anyone within that fence is in your mobile marketing reach. You can send them personalized messages that’ll drive them through your doors.

What makes this impactful is that it focuses on prospects who are already out and about and within your vicinity. You create a geofence using GPS, Bluetooth, and/or radio frequency identifiers. You select a geographic radius you want to target and your mobile notifications will target those in the area.

Now, does it go to everyone in the vicinity? Of course, not. It only goes to those who’ve signed up to receive push notifications from your business.

However, this hyper-targeted, location-based marketing is an excellent way to drive more foot traffic to your brick-and-mortar. The beauty is that these individuals are already up and about and near your shop, which gives them more reason to stop by.

Next, let’s take a look at how you can take advantage of geolocation marketing.

Boost Your Local Sales Significantly

In case you haven’t heard, roughly 60% of consumers are using their mobile devices to find local information. And more than half of shoppers visit local retailers after receiving local advertising alerts.

With your geofencing marketing strategy, you can garner some of this traffic your way. Focus on getting more people to sign up for push notifications from your brand so you can target more people as they’re out shopping.

Send Personalized SMS’s to Prospects

If you already have personalized email campaigns set up, then you can add geofencing marketing into the mix. You can use the same techniques to target specific consumers to boost their chances of walking into your business.

For instance, you can have 5 different SMS’s that you send out to each group of people. Say, you have a special deal on diapers, which you send to your mom customers. And another message you send to men between 18 and 55, who’ve purchased tools from your shop in the past.

It’s better to send tailored messages vs generic SMS’s because your messaging may not resonate with the recipient. And if they receive one too many of these, they may very well unsubscribe.

Geofence Your Competitors

Here’s a clever tactic you can use to target your competitor’s customers (and hopefully win the sale). You can set up geofences around your competition’s businesses. This way, you can target offers to those who are shopping at these companies.

For example, if you’re a major retailer and want to target the customers within a 5-mile radius of another major retailer, you can do so. Then you can send SMS messages letting them know of better deals at your store.

You can also have it so it targets customers who’ve just left the retailer, sending them ads and offers.

Combining Social Media with Geofencing Marketing

Yes, you can harness the power of social media for your geofencing marketing efforts. When you look at most platforms, they’re already implementing location-based targeting. For instance, Snapchat has location-based filters, content, and stickers. This includes travel destination filters, which uses location-based technology.

Then there are other platforms, such as LinkedIn and Facebook that allow brands to deliver targeted ads based on consumer geographic locations.

By using both, you can beef up your local mobile marketing efforts.

Boosting Engagement at Events

If you’re always hosting local events or planning to do your first one, then you should use geofencing to engage your audience. You can do this by targeting everyone within the geofence you place around your event.

Make sure to have guests sign up for event-related push notifications. You can include your code in your advertisements. Then all who show up will receive your SMS messages. You can then begin conversations and gauge crowd sentiment.

Maybe even deliver information about the event or venue. It can help drive more people to certain booths or ensure everyone makes it to the main event to see a guest speaker.

Use the information you gather to learn about your audience so you can improve your events. You can learn what they enjoyed and what they disliked. Or what they want to see at the next event.

Use Geofencing Technology for Your Business

Now that you see the various ways you can use geofencing technology to improve your marketing strategies, it’s time to add it to yours. You can do this with the help of the professionals at Propellant Media.

We have a team of experts who specialize in geofencing, paid search, organic search, social media marketing, programmatic displays, and analytics & reporting. Our professionals can help with creating a strategy and tracking what’s working and what’s not. You’re kept in the know every step of the way.

Contact us today to learn more about our geofencing marketing!

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    47% of consumers surveyed stated that they would be likely to shop from a retailer that offered promotions when they are nearby. “

    “Studies suggest that when a user isn’t surfing the web on his or her phone, he or she is likely to spend 86% of smartphone time using apps.”

    Geo fencing can be the key differentiator in your business targeting the audience that matters the most to your company.

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