The Wonderful World Of Geofencing Marketing + Programmatic Display
Geofencing Marketing is a powerful strategy for targeting users based on their physical activities and the places they go. At Propellant Media, we use the same tactics for ourselves but also implement full-funnel programmatic tactics for a well-rounded strategy.
In this week’s livestream refresher, we discussed:
- How We White Label Geofencing To Marketing Agencies
- What Is & Is Not Geofencing Marketing
- New Programmatic Tactics To Consider
- How We Do Geofencing Marketing @ Propellant Media
- Innovative Ways To Measure Performance
- Top 5 Industries & Use Cases Of Geofencing Marketing
- How To Incorporate Into Overall Media Planning