What Is OTT Advertising Connected TV? Programmatic TV

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How OTT Advertising + Household Geofencing Improves Audience Targeting

Our Geo fencing and addressable (household) geofencing technology combined with OTT Advertising can give advertisers the competitive edge they’ve been looking for and that none of their competitors are using. See mobile location based advertising in action:

Personal Injury Lawyers wanting to reach accident victims at ER Centers, Hospitals, and Car Repair Centers
Car dealership who desires to target their competitor dealerships and measure foot traffic back to their showrooms.
Retailer or franchise wants to run a customer loyalty program, so they build geo fencing around their own stores to drive repeat customers.
Digital Marketing Agency wants to white label and resell and bring OTT advertising and addressable geofencing solutions to its clients.

What Is OTT Advertising – Combine Precision Of Geofencing

For some time, advertisers have used geofencing marketing in a localized way, targeting consumers in precise areas. Many of those same midsize companies didn’t have the budgets to advertise on TV Stations ranging from TBS to TNT. Now, it’s possible for those with and without TV budgets to advertise through Connected TV & Over The Top Devices.

There are now an estimated 63 million “cord-cutters” and “cord-nevers” in the US only reachable by Connected TV and digital channels. Connected TV advertising (CTV) & OTT Advertising provides enterprises with a programmatic advertising platform for engaging digital TV streamers with the level of precision you expect from all your campaigns: in-market audiences, demographics, offline behaviors and geofencing & household geofencing.

Over 1500 Demographic & Psychographic Variables

When we say hyper local precision, we mean it. When you combine CTV connected tv Advertising, with geofencing, layered in with over 1,300 demographic and psychographic variables that our team can pull from to target your ideal consumer, we are ensuring advertisers are reaching those who are most likely to become a customer. And the best part…..we can still measure foot traffic to your stores for those who have a retail and brick/mortar presence.

Benefits Of Connected TV/OTT Advertising

With Our OTT/CTV TV Advertising solution, advertisers have access to the most advanced solution in the market. Powered by three distinct methods of audience targeting, getting the right message in front of the right person at the right time has never been more effective.

Target physical addresses using GPS data to serve OTT/CTV ads with unmatched precision and scale.
Bring the precision of digital targeting to what is OTT advertising with the ability to target users based on keywords, context, and other online behaviors.
Take advantage of numerous combinations of demographic variables to target your ideal audience.
Up To 96% View Rates Of Commercial On Connected TV Advertising Devices
Connected TV Watchers Tend To Be More Engaged W/ Content
Can Still Measure Foot Traffic To Your Retail/Brick & Mortar Location

Learn About Conversion Zone Tracking

Addressable Geofencing + Programmatic TV = Big Wins For Enterprises

Do you have a list of customers or business addresses? Addressable Geo-Fencing can be used both as a stand-alone tactic and to improve the results of addressable programmatic TV campaigns, direct mail campaigns, and other marketing efforts that target specific households. By extending the reach, improving the frequency, and providing foot traffic attribution through conversion zone tracking, Addressable Geo-Fencing makes all household and business address targeting efforts more effective through our automated platline geofencing drawing capabilities.

Highly Precise – Targeting is based off of plat line data from property tax and public land surveying information to maximize precision of addresses being targeted. Up To 90% Match Rate
Highly Scalable – Up to 1 million physical household and business addresses can be targeted per campaign.
Provides Foot Traffic Attribution – Conversion Zones can be used with Addressable Geo-Fencing campaigns to track uplift in foot traffic to the advertiser’s location.
Multiple Creative Formats Available – Advertisers can utilize static ads, video ads, and OTT marketing (i.e Roku) Ad campaigns with addressable geofencing.
More Precise Than IP Targeting – Addressable geofencing is even more precise than IP Address Targeting, yielding a 90% match rate.

Other Key Connected TV/OTT Benefits

Ability to target at the screen size
Non-skippable, immersive content format that allows advertisers to engage with a unique audience that is committed to the content they are consuming
Reach a unique group of video consumers that advertisers can’t target with traditional TV commercials
Access to inventory for both short and long-form content on the big screen and other connected devices
Allows advertisers to couple the impact of TV w/ the precision of digital
Access and buy premium OTT/CTV inventory on the same centralized platform as your display, mobile, and video campaigns

100’s Of Publishers To Display Your “TV” Commercials On

Plenty of Devices

Many Exchanges

Connected TV Case Studies

How An Optometry Clinic Delivered A High CTR With Propellant

Mountain Resort Reaches CTR Peak With Our Team

Connected TV OTT Advertising Process

Digital Analysis

Here we perform a deep digital dive into your company to see how we can leverage programmatic OTT TV for your business and your business objectives.

Campaign Development

Provide our team with the actual creative ads and data targeting needed for the OTT campaign

TV Programmatic Development

It’s time to begin developing your programmatic TV campaign from campaign tactic to targeting and even geographic targeting.

Analytics

We pull all our programmatic display data into a dashboard and review to begin our process of proactive optimizations.

Optimizations

Whether it’s changing targeting, removing domains not performing, or developing better creative assets, we take this part seriously.

OTT/CTV Advertising Reporting

What is OTT Advertising cover? Tracking online conversions (form submissions and sales) is one thing. But measuring offline conversions is something that couldn’t be done before until now. We are able to track conversions both online, as well as offline conversions (i.e. those who came back to your restaurant, retail store, desired location).

If you are leveraging our location based technology to directly communicate and reach your desired audience, contact us on how we’d develop a granular campaign tailored to your business and organizational goals. Learn more about our conversion zone tracking capabilities.

“47% of consumers surveyed stated that they would be likely to shop from a retailer that offered promotions when they are nearby. “

“Studies suggest that when a user isn’t surfing the web on his or her phone, he or she is likely to spend 86% of smartphone time using apps.”

Geo fencing can be the key differentiator in your business targeting the audience that matters the most to your company.

Why would you not want to be in front of those active buyers? We can get your company ranked.

Fill Out the contact form or call us at 1 (877) 776-7358.

Connected TV/OTT

Need pricing or want more information on geofencing and digital advertising? Reach out to us.