Adwords PPC Account Restructure Build

After our team has conducted our in depth Adwords Audit, now we get into the actual account restructure and a full mapping gameplan that either your internal team can implement, your existing digital agency, or our agency can implement on your behalf.  This is what that process looks like:

• Immediate Short Term Recommendations From Prior In Depth Audit
• Long Term Recommendations From Prior In Depth Audit
• Campaign/Category Restructure Map
• Adgroup/Sub-Category Restructure Map
• Keyword Build
• Ad Creation
• Ad Extension Creation

This will exist as your roadmap to building a cohesive Adwords PPC Campaign based on logic, extensive experience, and an understanding of how to align your business cashflow and ROI needs with your Google Adwords and business strategy.

Adwords PPC Restructure Implementation

First we discussed how we execute depth audits.  After we conduct those audits, a client may request we provide a full restructure map of how to fully restructure and redo their existing Google Adwords Campaigns.

Next, we’ll have clients fully engage our team to full implement the road map we presented to the client.  Here is how we begin the implementation phase of the account restructure:

• Upload New Campaigns, Adgroups, Ads, Keywords, and URL’s
• Upload & Confirmation of Campaign Settings
  • Device Types
  • Campaign Types (Call Only, Standard, Display)
  • Ad Schedule
• Create & Implement Ad Extensions
• Monitor Performance of New Structure
• Post Launch Campaign Keyword Adjustments
• Customized Documentation & Management Guidelines

If you choose to have our team manage the campaign beyond the initial implementation phase, our team will still provide some management guidelines to your internal team for our monthly discussions.