Justin Croxton is the managing partner and CEO of Propellant Media, a geofencing marketing and omnichannel advertising agency with offices in Atlanta, GA and Charlotte, NC. Justin is a Hubspot Champion User and works with companies across multiple verticals including B2B, Retail, Education and Home Care Services.
Finding geofencing companies and geofencing advertising companies that can white label their geo-fencing services can be difficult. Some require you to have ...
In order to understand geofencing, it is essential to understand what is a geofence. A geofence is a virtual perimeter for a real-world geographic area. A ge...
As SMB’s and corporations work to locate and adopt new digital advertising platforms, Over The Top TV (OTT Advertising) and Connected TV Advertising are ac...
Title: Social Media Marketing for Universities: TikTok, Snapchat, and Meta Strategies That Work
Social media is no longer optional for higher education...
Title: Paid Media for Higher Ed: Google Ads, Meta, and OTT Tactics That Actually Drive Enrollment
Introduction Higher education institutions face incre...
The travel and hospitality industry isn’t what it used to be—and that’s a good thing. The days of traditional travel agents and printed brochures are f...
Digital loan marketing isn’t about being the loudest—it’s about building meaningful connections. With endless options online, borrowers value trust and...
Investing substantial resources into social media advertising without achieving the desired return can be both frustrating and costly. Beyond the financial i...
Programmatic display advertising has revolutionized the way businesses approach digital advertising. Leveraging sophisticated algorithms and real-time biddin...
Title: Social Media Marketing for Universities: TikTok, Snapchat, and Meta Strategies That Work Social media is no longer optional for higher education marketing—it is essential. Platforms like TikTok, Snapchat, Instagram, and Facebook (Meta) have become primary channels where prospective students…
Finding geofencing companies and geofencing advertising companies that can white label their geo-fencing services can be difficult. Some require you to have ...
In order to understand geofencing, it is essential to understand what is a geofence. A geofence is a virtual perimeter for a real-world geographic area. A ge...
As SMB’s and corporations work to locate and adopt new digital advertising platforms, Over The Top TV (OTT Advertising) and Connected TV Advertising are ac...
Title: Social Media Marketing for Universities: TikTok, Snapchat, and Meta Strategies That Work
Social media is no longer optional for higher education...
Title: Paid Media for Higher Ed: Google Ads, Meta, and OTT Tactics That Actually Drive Enrollment
Introduction Higher education institutions face incre...
The travel and hospitality industry isn’t what it used to be—and that’s a good thing. The days of traditional travel agents and printed brochures are f...
Digital loan marketing isn’t about being the loudest—it’s about building meaningful connections. With endless options online, borrowers value trust and...
Investing substantial resources into social media advertising without achieving the desired return can be both frustrating and costly. Beyond the financial i...
Programmatic display advertising has revolutionized the way businesses approach digital advertising. Leveraging sophisticated algorithms and real-time biddin...
Title: How to Use Geofencing Marketing to Increase Campus Visits and Student Applications Introduction As competition for student enrollment intensifies, higher education institutions must leverage every digital tool available to reach prospective students and drive campus engagement. One of the…
Finding geofencing companies and geofencing advertising companies that can white label their geo-fencing services can be difficult. Some require you to have ...
In order to understand geofencing, it is essential to understand what is a geofence. A geofence is a virtual perimeter for a real-world geographic area. A ge...
As SMB’s and corporations work to locate and adopt new digital advertising platforms, Over The Top TV (OTT Advertising) and Connected TV Advertising are ac...
Title: Social Media Marketing for Universities: TikTok, Snapchat, and Meta Strategies That Work
Social media is no longer optional for higher education...
Title: Paid Media for Higher Ed: Google Ads, Meta, and OTT Tactics That Actually Drive Enrollment
Introduction Higher education institutions face incre...
The travel and hospitality industry isn’t what it used to be—and that’s a good thing. The days of traditional travel agents and printed brochures are f...
Digital loan marketing isn’t about being the loudest—it’s about building meaningful connections. With endless options online, borrowers value trust and...
Investing substantial resources into social media advertising without achieving the desired return can be both frustrating and costly. Beyond the financial i...
Programmatic display advertising has revolutionized the way businesses approach digital advertising. Leveraging sophisticated algorithms and real-time biddin...
Title: Why Universities Should Invest More in Programmatic Advertising for Student Recruitment Introduction In the increasingly competitive landscape of higher education, universities face mounting pressure to reach prospective students with precision and efficiency. Traditional marketing tactics alone no longer meet…
Finding geofencing companies and geofencing advertising companies that can white label their geo-fencing services can be difficult. Some require you to have ...
In order to understand geofencing, it is essential to understand what is a geofence. A geofence is a virtual perimeter for a real-world geographic area. A ge...
As SMB’s and corporations work to locate and adopt new digital advertising platforms, Over The Top TV (OTT Advertising) and Connected TV Advertising are ac...
Title: Social Media Marketing for Universities: TikTok, Snapchat, and Meta Strategies That Work
Social media is no longer optional for higher education...
Title: Paid Media for Higher Ed: Google Ads, Meta, and OTT Tactics That Actually Drive Enrollment
Introduction Higher education institutions face incre...
The travel and hospitality industry isn’t what it used to be—and that’s a good thing. The days of traditional travel agents and printed brochures are f...
Digital loan marketing isn’t about being the loudest—it’s about building meaningful connections. With endless options online, borrowers value trust and...
Investing substantial resources into social media advertising without achieving the desired return can be both frustrating and costly. Beyond the financial i...
Programmatic display advertising has revolutionized the way businesses approach digital advertising. Leveraging sophisticated algorithms and real-time biddin...
Title: Paid Media for Higher Ed: Google Ads, Meta, and OTT Tactics That Actually Drive Enrollment Introduction Higher education institutions face increasing pressure to meet enrollment goals amid declining application rates and rising competition. Paid media offers a scalable, performance-driven…
Finding geofencing companies and geofencing advertising companies that can white label their geo-fencing services can be difficult. Some require you to have ...
In order to understand geofencing, it is essential to understand what is a geofence. A geofence is a virtual perimeter for a real-world geographic area. A ge...
As SMB’s and corporations work to locate and adopt new digital advertising platforms, Over The Top TV (OTT Advertising) and Connected TV Advertising are ac...
Title: Social Media Marketing for Universities: TikTok, Snapchat, and Meta Strategies That Work
Social media is no longer optional for higher education...
Title: Paid Media for Higher Ed: Google Ads, Meta, and OTT Tactics That Actually Drive Enrollment
Introduction Higher education institutions face incre...
The travel and hospitality industry isn’t what it used to be—and that’s a good thing. The days of traditional travel agents and printed brochures are f...
Digital loan marketing isn’t about being the loudest—it’s about building meaningful connections. With endless options online, borrowers value trust and...
Investing substantial resources into social media advertising without achieving the desired return can be both frustrating and costly. Beyond the financial i...
Programmatic display advertising has revolutionized the way businesses approach digital advertising. Leveraging sophisticated algorithms and real-time biddin...
Title: The Ultimate Guide to Digital Marketing for Higher Education: Strategies to Increase Applications and Enrollment Higher education marketing has undergone a seismic shift. No longer can universities rely solely on billboards, direct mail, and college fairs to drive applications.…
Finding geofencing companies and geofencing advertising companies that can white label their geo-fencing services can be difficult. Some require you to have ...
In order to understand geofencing, it is essential to understand what is a geofence. A geofence is a virtual perimeter for a real-world geographic area. A ge...
As SMB’s and corporations work to locate and adopt new digital advertising platforms, Over The Top TV (OTT Advertising) and Connected TV Advertising are ac...
Title: Social Media Marketing for Universities: TikTok, Snapchat, and Meta Strategies That Work
Social media is no longer optional for higher education...
Title: Paid Media for Higher Ed: Google Ads, Meta, and OTT Tactics That Actually Drive Enrollment
Introduction Higher education institutions face incre...
The travel and hospitality industry isn’t what it used to be—and that’s a good thing. The days of traditional travel agents and printed brochures are f...
Digital loan marketing isn’t about being the loudest—it’s about building meaningful connections. With endless options online, borrowers value trust and...
Investing substantial resources into social media advertising without achieving the desired return can be both frustrating and costly. Beyond the financial i...
Programmatic display advertising has revolutionized the way businesses approach digital advertising. Leveraging sophisticated algorithms and real-time biddin...
How to Integrate Slate, TargetX, and Element451 with Your Digital Marketing Dashboard for Smarter Enrollment Decisions Introduction In higher education, data-driven marketing is no longer a luxury—it’s a necessity. Universities manage massive amounts of prospective student data, yet too often,…
Finding geofencing companies and geofencing advertising companies that can white label their geo-fencing services can be difficult. Some require you to have ...
In order to understand geofencing, it is essential to understand what is a geofence. A geofence is a virtual perimeter for a real-world geographic area. A ge...
As SMB’s and corporations work to locate and adopt new digital advertising platforms, Over The Top TV (OTT Advertising) and Connected TV Advertising are ac...
Title: Social Media Marketing for Universities: TikTok, Snapchat, and Meta Strategies That Work
Social media is no longer optional for higher education...
Title: Paid Media for Higher Ed: Google Ads, Meta, and OTT Tactics That Actually Drive Enrollment
Introduction Higher education institutions face incre...
The travel and hospitality industry isn’t what it used to be—and that’s a good thing. The days of traditional travel agents and printed brochures are f...
Digital loan marketing isn’t about being the loudest—it’s about building meaningful connections. With endless options online, borrowers value trust and...
Investing substantial resources into social media advertising without achieving the desired return can be both frustrating and costly. Beyond the financial i...
Programmatic display advertising has revolutionized the way businesses approach digital advertising. Leveraging sophisticated algorithms and real-time biddin...
In an increasingly competitive landscape, universities can no longer afford to rely solely on broad outreach campaigns or generic messaging. Today’s prospective students expect personalized communication, timely engagement, and clear value propositions throughout their decision-making process. To succeed, higher education…
Finding geofencing companies and geofencing advertising companies that can white label their geo-fencing services can be difficult. Some require you to have ...
In order to understand geofencing, it is essential to understand what is a geofence. A geofence is a virtual perimeter for a real-world geographic area. A ge...
As SMB’s and corporations work to locate and adopt new digital advertising platforms, Over The Top TV (OTT Advertising) and Connected TV Advertising are ac...
Title: Social Media Marketing for Universities: TikTok, Snapchat, and Meta Strategies That Work
Social media is no longer optional for higher education...
Title: Paid Media for Higher Ed: Google Ads, Meta, and OTT Tactics That Actually Drive Enrollment
Introduction Higher education institutions face incre...
The travel and hospitality industry isn’t what it used to be—and that’s a good thing. The days of traditional travel agents and printed brochures are f...
Digital loan marketing isn’t about being the loudest—it’s about building meaningful connections. With endless options online, borrowers value trust and...
Investing substantial resources into social media advertising without achieving the desired return can be both frustrating and costly. Beyond the financial i...
Programmatic display advertising has revolutionized the way businesses approach digital advertising. Leveraging sophisticated algorithms and real-time biddin...
The Wonderful World Of Geofencing Marketing + Programmatic Display Geofencing Marketing is a powerful strategy for targeting users based on their physical activities and the places they go. At Propellant Media, we use the same tactics for ourselves but also…
Finding geofencing companies and geofencing advertising companies that can white label their geo-fencing services can be difficult. Some require you to have ...
In order to understand geofencing, it is essential to understand what is a geofence. A geofence is a virtual perimeter for a real-world geographic area. A ge...
As SMB’s and corporations work to locate and adopt new digital advertising platforms, Over The Top TV (OTT Advertising) and Connected TV Advertising are ac...
Title: Social Media Marketing for Universities: TikTok, Snapchat, and Meta Strategies That Work
Social media is no longer optional for higher education...
Title: Paid Media for Higher Ed: Google Ads, Meta, and OTT Tactics That Actually Drive Enrollment
Introduction Higher education institutions face incre...
The travel and hospitality industry isn’t what it used to be—and that’s a good thing. The days of traditional travel agents and printed brochures are f...
Digital loan marketing isn’t about being the loudest—it’s about building meaningful connections. With endless options online, borrowers value trust and...
Investing substantial resources into social media advertising without achieving the desired return can be both frustrating and costly. Beyond the financial i...
Programmatic display advertising has revolutionized the way businesses approach digital advertising. Leveraging sophisticated algorithms and real-time biddin...
Do you need help understanding what to ask your SEO agency to get the most out of their services? Or are you considering hiring an SEO agency but unsure about the questions you must clarify before signing the contract or…
Finding geofencing companies and geofencing advertising companies that can white label their geo-fencing services can be difficult. Some require you to have ...
In order to understand geofencing, it is essential to understand what is a geofence. A geofence is a virtual perimeter for a real-world geographic area. A ge...
As SMB’s and corporations work to locate and adopt new digital advertising platforms, Over The Top TV (OTT Advertising) and Connected TV Advertising are ac...
Title: Social Media Marketing for Universities: TikTok, Snapchat, and Meta Strategies That Work
Social media is no longer optional for higher education...
Title: Paid Media for Higher Ed: Google Ads, Meta, and OTT Tactics That Actually Drive Enrollment
Introduction Higher education institutions face incre...
The travel and hospitality industry isn’t what it used to be—and that’s a good thing. The days of traditional travel agents and printed brochures are f...
Digital loan marketing isn’t about being the loudest—it’s about building meaningful connections. With endless options online, borrowers value trust and...
Investing substantial resources into social media advertising without achieving the desired return can be both frustrating and costly. Beyond the financial i...
Programmatic display advertising has revolutionized the way businesses approach digital advertising. Leveraging sophisticated algorithms and real-time biddin...
Finding geofencing companies and geofencing advertising companies that can white label their geo-fencing services can be difficult. Some require you to have spends above $10,000/month, some require you to spend at a $10.00/CPM rate, and some geo-fencing providers are not…
Finding geofencing companies and geofencing advertising companies that can white label their geo-fencing services can be difficult. Some require you to have ...
In order to understand geofencing, it is essential to understand what is a geofence. A geofence is a virtual perimeter for a real-world geographic area. A ge...
As SMB’s and corporations work to locate and adopt new digital advertising platforms, Over The Top TV (OTT Advertising) and Connected TV Advertising are ac...
Title: Social Media Marketing for Universities: TikTok, Snapchat, and Meta Strategies That Work
Social media is no longer optional for higher education...
Title: Paid Media for Higher Ed: Google Ads, Meta, and OTT Tactics That Actually Drive Enrollment
Introduction Higher education institutions face incre...
The travel and hospitality industry isn’t what it used to be—and that’s a good thing. The days of traditional travel agents and printed brochures are f...
Digital loan marketing isn’t about being the loudest—it’s about building meaningful connections. With endless options online, borrowers value trust and...
Investing substantial resources into social media advertising without achieving the desired return can be both frustrating and costly. Beyond the financial i...
Programmatic display advertising has revolutionized the way businesses approach digital advertising. Leveraging sophisticated algorithms and real-time biddin...
In order to understand geofencing, it is essential to understand what is a geofence. A geofence is a virtual perimeter for a real-world geographic area.[1] A geofence can be dynamically generated (as in a radius around a point location) or…
Finding geofencing companies and geofencing advertising companies that can white label their geo-fencing services can be difficult. Some require you to have ...
In order to understand geofencing, it is essential to understand what is a geofence. A geofence is a virtual perimeter for a real-world geographic area. A ge...
As SMB’s and corporations work to locate and adopt new digital advertising platforms, Over The Top TV (OTT Advertising) and Connected TV Advertising are ac...
Title: Social Media Marketing for Universities: TikTok, Snapchat, and Meta Strategies That Work
Social media is no longer optional for higher education...
Title: Paid Media for Higher Ed: Google Ads, Meta, and OTT Tactics That Actually Drive Enrollment
Introduction Higher education institutions face incre...
The travel and hospitality industry isn’t what it used to be—and that’s a good thing. The days of traditional travel agents and printed brochures are f...
Digital loan marketing isn’t about being the loudest—it’s about building meaningful connections. With endless options online, borrowers value trust and...
Investing substantial resources into social media advertising without achieving the desired return can be both frustrating and costly. Beyond the financial i...
Programmatic display advertising has revolutionized the way businesses approach digital advertising. Leveraging sophisticated algorithms and real-time biddin...
Omnichannel Marketing: Why It Matters and How To Get All Channels Talking to Each Other – April 23rd, 2025 Most brands today are active across multiple channels—search, display, social media, even digital out-of-home. But activity alone doesn’t drive results. Success…
Finding geofencing companies and geofencing advertising companies that can white label their geo-fencing services can be difficult. Some require you to have ...
In order to understand geofencing, it is essential to understand what is a geofence. A geofence is a virtual perimeter for a real-world geographic area. A ge...
As SMB’s and corporations work to locate and adopt new digital advertising platforms, Over The Top TV (OTT Advertising) and Connected TV Advertising are ac...
Title: Social Media Marketing for Universities: TikTok, Snapchat, and Meta Strategies That Work
Social media is no longer optional for higher education...
Title: Paid Media for Higher Ed: Google Ads, Meta, and OTT Tactics That Actually Drive Enrollment
Introduction Higher education institutions face incre...
The travel and hospitality industry isn’t what it used to be—and that’s a good thing. The days of traditional travel agents and printed brochures are f...
Digital loan marketing isn’t about being the loudest—it’s about building meaningful connections. With endless options online, borrowers value trust and...
Investing substantial resources into social media advertising without achieving the desired return can be both frustrating and costly. Beyond the financial i...
Programmatic display advertising has revolutionized the way businesses approach digital advertising. Leveraging sophisticated algorithms and real-time biddin...
Awesome. So everyone greatly appreciate you joining us today for this webinar on how to build powerful Google Ads Search Campaigns. As many folks out there may know, at Propellant Media, we work with quite a number of digital ad…
Finding geofencing companies and geofencing advertising companies that can white label their geo-fencing services can be difficult. Some require you to have ...
In order to understand geofencing, it is essential to understand what is a geofence. A geofence is a virtual perimeter for a real-world geographic area. A ge...
As SMB’s and corporations work to locate and adopt new digital advertising platforms, Over The Top TV (OTT Advertising) and Connected TV Advertising are ac...
Title: Social Media Marketing for Universities: TikTok, Snapchat, and Meta Strategies That Work
Social media is no longer optional for higher education...
Title: Paid Media for Higher Ed: Google Ads, Meta, and OTT Tactics That Actually Drive Enrollment
Introduction Higher education institutions face incre...
The travel and hospitality industry isn’t what it used to be—and that’s a good thing. The days of traditional travel agents and printed brochures are f...
Digital loan marketing isn’t about being the loudest—it’s about building meaningful connections. With endless options online, borrowers value trust and...
Investing substantial resources into social media advertising without achieving the desired return can be both frustrating and costly. Beyond the financial i...
Programmatic display advertising has revolutionized the way businesses approach digital advertising. Leveraging sophisticated algorithms and real-time biddin...
Justin Croxton (00:00): All right, everyone. So you have, let’s call it your $5,000-per-month accounts. We ran plenty of those in our days here at Propel Media, and then you have accounts that you run where you’re spending close to…
Finding geofencing companies and geofencing advertising companies that can white label their geo-fencing services can be difficult. Some require you to have ...
In order to understand geofencing, it is essential to understand what is a geofence. A geofence is a virtual perimeter for a real-world geographic area. A ge...
As SMB’s and corporations work to locate and adopt new digital advertising platforms, Over The Top TV (OTT Advertising) and Connected TV Advertising are ac...
Title: Social Media Marketing for Universities: TikTok, Snapchat, and Meta Strategies That Work
Social media is no longer optional for higher education...
Title: Paid Media for Higher Ed: Google Ads, Meta, and OTT Tactics That Actually Drive Enrollment
Introduction Higher education institutions face incre...
The travel and hospitality industry isn’t what it used to be—and that’s a good thing. The days of traditional travel agents and printed brochures are f...
Digital loan marketing isn’t about being the loudest—it’s about building meaningful connections. With endless options online, borrowers value trust and...
Investing substantial resources into social media advertising without achieving the desired return can be both frustrating and costly. Beyond the financial i...
Programmatic display advertising has revolutionized the way businesses approach digital advertising. Leveraging sophisticated algorithms and real-time biddin...
Justin Croxton (00:01): Hey, how’s it going, everyone? Justin Croxton here at Propellant Media. Wanted to talk about a… I don’t know if I call this an esoteric topic, but it’s certainly a topic that is pretty important when it…
