Programmatic, Geofencing & Omnichannel Advertising Blog

Finding geofencing companies and geofencing advertising companies that can white label their geo-fencing services can be difficult. Some require you to have ...

In order to understand geofencing, it is essential to understand what is a geofence. A geofence is a virtual perimeter for a real-world geographic area. A ge...

As SMB’s and corporations work to locate and adopt new digital advertising platforms, Over The Top TV (OTT Advertising) and Connected TV Advertising are ac...

Title: Social Media Marketing for Universities: TikTok, Snapchat, and Meta Strategies That Work
Social media is no longer optional for higher education...

Title: How to Use Geofencing Marketing to Increase Campus Visits and Student Applications
Introduction
As competition for student enrollment inte...

Title: Why Universities Should Invest More in Programmatic Advertising for Student Recruitment
Introduction
In the increasingly competitive lands...

Title: Paid Media for Higher Ed: Google Ads, Meta, and OTT Tactics That Actually Drive Enrollment
Introduction Higher education institutions face incre...

Title: The Ultimate Guide to Digital Marketing for Higher Education: Strategies to Increase Applications and Enrollment

Higher education marketing ha...

How to Integrate Slate, TargetX, and Element451 with Your Digital Marketing Dashboard for Smarter Enrollment Decisions
Introduction
In higher edu...

The travel and hospitality industry isn’t what it used to be—and that’s a good thing. The days of traditional travel agents and printed brochures are f...

Digital loan marketing isn’t about being the loudest—it’s about building meaningful connections. With endless options online, borrowers value trust and...

Investing substantial resources into social media advertising without achieving the desired return can be both frustrating and costly. Beyond the financial i...

Programmatic display advertising has revolutionized the way businesses approach digital advertising. Leveraging sophisticated algorithms and real-time biddin...