Programmatic, Geofencing & Omnichannel Advertising Blog

Over-the-Top (OTT) and Connected TV (CTV) advertising have exploded in popularity over the past five years, becoming attractive channels for universities see...

Fashion is one of the most fiercely competitive sectors in e-commerce. With thousands of brands fighting for online visibility, distinguishing your fashion b...

Is your dealership seeing fewer customers walk through the doors—even with aggressive digital marketing? You’re not alone. Between rising online competit...

For e-commerce businesses, abandoned carts are a thorn in the side of conversions. It hurts to see potential customers so close to purchasing, only to leave ...

Title: Social Media Marketing for Universities: TikTok, Snapchat, and Meta Strategies That Work
Social media is no longer optional for higher education...

Title: How to Use Geofencing Marketing to Increase Campus Visits and Student Applications
Introduction
As competition for student enrollment inte...

Title: Why Universities Should Invest More in Programmatic Advertising for Student Recruitment
Introduction
In the increasingly competitive lands...

Title: Paid Media for Higher Ed: Google Ads, Meta, and OTT Tactics That Actually Drive Enrollment
Introduction Higher education institutions face incre...

Title: The Ultimate Guide to Digital Marketing for Higher Education: Strategies to Increase Applications and Enrollment

Higher education marketing ha...

How to Integrate Slate, TargetX, and Element451 with Your Digital Marketing Dashboard for Smarter Enrollment Decisions
Introduction
In higher edu...