Category: Higher Education

Finding geofencing companies and geofencing advertising companies that can white label their geo-fencing services can be difficult. Some require you to have ...

In order to understand geofencing, it is essential to understand what is a geofence. A geofence is a virtual perimeter for a real-world geographic area. A ge...

As SMB’s and corporations work to locate and adopt new digital advertising platforms, Over The Top TV (OTT Advertising) and Connected TV Advertising are ac...

Video is one of the most powerful tools in the higher education marketer’s toolkit. It captivates attention, conveys emotion, and transforms complex inform...

In an increasingly saturated and competitive higher education market, colleges and universities face growing pressure to rethink how they attract, engage, an...

As student enrollment becomes more competitive, universities must evolve from traditional outreach to more precise, data-driven marketing. Broad demographic ...

Virtual events and webinars have become a cornerstone of higher education marketing strategies. As student decision-making grows more digital and competitive...

Introduction: Meeting Gen Z Where They Are
Today’s college-bound students are not flipping through brochures or waiting for mailers. They’re scroll...

 
The digital transformation sweeping across industries has reshaped the way higher education institutions engage with prospective students. As co...

How to Leverage First-Party Data to Future-Proof Your Higher Ed Marketing Amid Cookie Deprecation
Higher education marketers are standing at a critical...

Thousands of students showed interest. Only a fraction applied. What happened in between? That space—between inquiry and enrollment—is where most univers...

Higher education institutions are under increasing pressure to attract and enroll qualified students amid declining application numbers and rising competitio...

In an increasingly competitive higher education environment, institutions must go beyond traditional recruitment strategies to meet enrollment targets. From ...