Digital Solutions That Truly Attracts Students To Your Institution
We provide ourselves on developing campaigns that truly translate into phone calls, leads, and potential student most likely to attend your academic institution. The digital channels that we focus on do matter….but the best part is we can track both online and offline traffic to your institution and your website, thus better understanding your true ROI.
Paying For Phone Calls (Not Just Clicks)
Our standard Adwords and Bing campaigns for the academic institutions still perform well for clients. And we highly recommend any and all institutions leverage a proper Adwords campaign. But we also can develop call-only campaigns (and text only campaigns) so you only pay for phone calls from actual searchers expressing an academic or interest in your institution.
Increase Student Enrollment By Targeting Other Locations
Propellant Media’s latest technology in Geo-Fencing Technology targets prospective students who attended specified schools or events with the most precise temporal geo-targeting solution available. By building a custom polygon around the event center, we can begin serving Ads to the mobile devices of those users from the time they enter our geo fence for up to 30 days.
Ideal Locations Including:
- Other Academic Institutions
- School Tours
- Malls, Movies, Libraries
- Places Where Students Frequent In Your Town
We can even track those who saw your Ads and then came back to your school. Learn more about our Conversion Zone Tracking.
Key Geo Fencing Benefits:
- No IT Requirements needed
- As long as location services on the mobile devices of those event attendees are turned on, we can serve Ads to them on those same mobile devices
- 90% of individuals typically have location services turned on
- Does not require any Physical BEACONS
- Target location visitors or event attendees for 1 day – 30 days
- Serve ads across the 600,000 App’s we have access to as well as in browser (Chrome, Safari, FireFox, Internet Explorer)
- Granular localization via custom shapes & sizes
- Retarget customers who visit or commute through any geo-fenced location
Solutions Custom Tailored To Your Academic Institution
Pay For Only Phone Calls To Your Institution
Our ability to create custom tailored Adwords campaigns for academic institutions is what we take pride in. We can also create call only campaigns so you’re only paying for phone calls, not just clicks to your website. And our call-only campaigns traditionally perform 40% better than our traditional Adwords and Bing campaigns.
Use Search Retargeting To Target Prospective Students
Our search retargeting technology utilizes search data from Bing, Yahoo, Ask Jeeves, and other major websites with search bars and we track the search history of all of those individuals. If they performed similar school or academic related searches, we can target them utilizing those very same keywords.
Out Rank Other Academic Institutions
Want some increase organic traffic. Our team can build an SEO plan allowing your institution to rank for local and national keywords centered around those actively searching for you or expressing a need. We will build a consistency around your location(s), determine keywords you should rank for, and develop a plan to capture links and shares of your brand so you’re getting more phone calls and visits to your website.
Use Social Media To Engage Alumni & Fundraise
With our sophisticated and custom tailored advertising solution, we can take your list of students and alumni, and serve Ads to them in an effort to increase school giving and other school related matters. Learn more about our social advertising solutions.
Reporting For ALL Your Campaigns
This is an area we love to talk about. With analytics, we can determine what’s effective and what’s not and turn ineffective campaigns into positive ROI campaigns for our clients. You will receive regularly reports highlighting the most important functions of your campaigns and we will report on everything via one dashboard.
“Only 22% of businesses say they’re using hyperlocal targeting to its full potential.” Why Aren’t You?
Education Case Studies
Use Cases of Geo Fencing
- Customer Loyalty Program – By Geo Fencing your school, you can serve Ads to those individuals who already came to your location and want to continue reminding them about your school with content that will persuade them to attend your institution.
- Competitor Locations – Consider your competitors and geo fence their locations.
- Event Targeting – Have a major school fair in which you’re featuring your school? Our advanced Geo Fencing technology can target those event attendees and serve mobile ads to them on your behalf.
- Close Vicinity Of Your Location– How about walker-bys and those who are walking close by your school. We can geo fence the block, center, or mall that you’re located in and even serve ads to those people for up to 30 days after they have left.
Digital Execution Process For Academic Institutions
1
Digital Analysis
This forms the basis of your digital needs so our team can understand your ideal student profile, your institutional goals, any existing advertising and marketing you’re doing, and how we can develop a digital plan of action.
2
Creative Development
What will you say when you show up? That question matters more than anything. Here we take your messaging and build Ads around it.
3
Campaign Development
From demographic targeting, geographic, and behavioral targeting to campaign objectives, we will build a granular campaign to reach your target audience.
4
Analytics/Reporting
Now we can pull all our advertising into a clean reporting system that you can easily review and dissect.
5
Optimizations
After running the campaign for 1 – 2 weeks, we start our optimization process with split testing ads, changing targeting parameters, and checking CPA goals.
If you are interested in investing in advertising solutions many of your competitors are not taking advantage of, contact us today.
“47% of consumers surveyed stated that they would be likely to shop from a retailer that offered promotions when they are nearby. “
“Studies suggest that when a user isn’t surfing the web on his or her phone, he or she is likely to spend 86% of smartphone time using apps.”
Geo fencing can be the key differentiator in your business targeting the audience that matters the most to your company.
Why would you not want to be in front of those active buyers? We can get your company ranked.
Fill Out the contact form or call us at 1 (877) 776-7358.