How Geofencing Marketing/OTT Advertising Could Work For Universities
We execute marketing campaigns in Google Ads, Facebook, LinkedIn and other programamtic channels. But geofencing and ott advertising is what we lead with an an education marketing agency.
Our Geo fencing and addressable (household) geofencing technology can give advertisers and universities the competitive edge they’ve been looking for and that none of their competitors are using. See mobile location based advertising in action:
- College Events
- Competitor Universities
- SAT/ACT Test Locations
- Collegiate Sporting Events
- Local In-Market Students
Many Ways To Use Geofencing Marketing
Buildings
Tradeshows & Events
Households
Competitors
10,000’s Of Marketing Leads & Student Applications…Across Many Institutions
How Geofencing Advertising Works For Universities
- A virtual geofence is traced around an event location where the advertiser wants to build an audience based on their visit to that particular location during a set, scheduled timeframe.
- When people enter the geo-fenced location during the set timeframe, they will then become a part of an audience that can later be targeted following the event.
- As the user visits various apps downloaded on their phone (Angry Bird, Weather Channel, Emoji Keyword, Words With Friends) or browses the internet on the mobile browsers, they begin to see ads from said advertiser.
- User can see those Ads for 1 day and up to 30 days after he/she has entered the geo fence.
Geo fencing marketing is the perfect solution for people that want to target a group of people attending a specific event and get more reach out of their ad spend rather than simply zip code targeting or city-wide targeting beit New York, Chicago, Washington DC, Los Angeles, Miami FL, or even Atlanta, GA.
Digital Solutions That Truly Attracts Students To Your Institution
We provide ourselves on developing campaigns that truly translate into phone calls, leads, and potential student most likely to attend your academic institution. The digital channels that we focus on do matter….but the best part is we can track both online and offline traffic to your institution and your website, thus better understanding your true ROI.
Paying For Phone Calls (Not Just Clicks)
Our standard Adwords and Bing campaigns for the academic institutions still perform well for clients. And we highly recommend any and all institutions leverage a proper Adwords campaign. But we also can develop call-only campaigns (and text only campaigns) so you only pay for phone calls from actual searchers expressing an academic or interest in your institution.
Increase Student Enrollment By Targeting Other Locations
Propellant Media’s latest technology in Geo-Fencing Technology targets prospective students who attended specified schools or events with the most precise temporal geo-targeting solution available. By building a custom polygon around the event center, we can begin serving Ads to the mobile devices of those users from the time they enter our geo fence for up to 30 days.
Ideal Locations Including:
- Other Academic Institutions
- School Tours
- Malls, Movies, Libraries
- Places Where Students Frequent In Your Town
We can even track those who saw your Ads and then came back to your school. Learn more about our Conversion Zone Tracking.
Solutions Custom Tailored To Your Academic Institution
Pay For Only Leads & Applications To Your Institution
Our ability to create custom tailored Adwords campaigns for academic institutions is what we take pride in. We can also create call only campaigns so you’re only paying for phone calls, not just clicks to your website. And our call-only campaigns traditionally perform 40% better than our traditional Adwords and Bing campaigns.
Geofence Key Locations
Utilize geofencing marketing to target key locations where you potential student population frequents including test prep centers, competitor schools, colleges, grad schools, corporations, and other areas where students are of interest.
Use Search Retargeting To Target Prospective Students
Our search retargeting technology utilizes search data from Bing, Yahoo, Ask Jeeves, and other major websites with search bars and we track the search history of all of those individuals. If they performed similar school or academic related searches, we can target them utilizing those very same keywords.
Use Paid Social To Generate Student Applications
With our sophisticated and custom tailored advertising solution, we can take your list of students and alumni, and serve Ads to them in an effort to increase school enrollment and giving and other school related matters. Learn more about our social advertising solutions.
Reporting For ALL Your Campaigns
This is an area we love to talk about. With 24/7 reporting and analytics, we can determine what’s effective and what’s not and turn ineffective campaigns into positive ROI campaigns for our clients. You will receive regularly reports highlighting the most important functions of your campaigns and we will report on everything via one dashboard.
See How We Drive $10 Cost Per Student Leads For Academic Institutions
Education Case Studies
Use Cases of Geo Fencing
- Customer Loyalty Program – By Geo Fencing your school, you can serve Ads to those individuals who already came to your location and want to continue reminding them about your school with content that will persuade them to attend your institution.
- Competitor Locations – Consider your competitors and geo fence their locations.
- Event Targeting – Have a major school fair in which you’re featuring your school? Our advanced Geo Fencing technology can target those event attendees and serve mobile ads to them on your behalf.
- Close Vicinity Of Your Location– How about walker-bys and those who are walking close by your school. We can geo fence the block, center, or mall that you’re located in and even serve ads to those people for up to 30 days after they have left.
ABL… Always Be Learning
View Our Latest Higher Education Marketing Webinar
From our industry and product specific webinars to our Partner Academy Course available to our higher education clients, we take education seriously….not just in academia, but also in sharing best practices with marketing teams. Education only allows us to ask the right questions to uncover more ROI opportunities for brands. And we make it available to you.
Digital Execution Process For Academic Institutions
1
Digital Analysis
This forms the basis of your digital needs so our team can understand your ideal student profile, your institutional goals, any existing advertising and marketing you’re doing, and how we can develop a digital plan of action.
2
Creative Development
What will you say when you show up? That question matters more than anything. Here we take your messaging and build Ads around it.
3
Campaign Development
From demographic targeting, geographic, and behavioral targeting to campaign objectives, we will build a granular campaign to reach your target audience.
4
Analytics/Reporting
Now we can pull all our advertising into a clean reporting system that you can easily review and dissect.
5
Optimizations
After running the campaign for 1 – 2 weeks, we start our optimization process with split testing ads, changing targeting parameters, and checking CPA goals.
24/7 Dashboard Analytics Reporting
Don’t wait a full month before you receive robust reporting. Get it 24/7. Tracking online conversions (form submissions and sales) is one thing. But measuring offline conversions is something that couldn’t be done before until now. We are able to track conversions both online, as well as offline conversions (i.e. those who came back to your restaurant, retail store, desired location).
If you are leveraging our location based technology to directly communicate and reach your desired audience, contact us on how we’d develop a granular campaign tailored to your business and organizational goals. Learn more about our conversion zone tracking capabilities.
“47% of consumers surveyed stated that they would be likely to shop from a retailer that offered promotions when they are nearby. “
“Studies suggest that when a user isn’t surfing the web on his or her phone, he or she is likely to spend 86% of smartphone time using apps.”
Geo fencing can be the key differentiator in your business targeting the audience that matters the most to your company.
Why would you not want to be in front of those active buyers? We can get your company ranked.
Fill Out the contact form or call us at 1 (877) 776-7358.