Local College Drives
More College Campus Tours

Yes, through conversion zone tracking. A fence around campus counts how many people served your ads later arrived in person. One local college tracked more than 30 walk-in visits and tours inside a week and a half of the campaign going live.

Yes. Competitor campuses, SAT and ACT testing locations, college fairs, community colleges feeding your transfer pipeline and collegiate sporting events all work as fences, and that audience stays reachable for up to 30 days after they leave.

It depends heavily on the program and the level. As reference points from live campaigns, one nursing program generated 87 leads in two weeks at a $6 to $9 cost per lead, and one university’s undergraduate leads have run in the $10 to $20 range while its graduate cost per lead came down from $1,100 to $250. Graduate and professional programs almost always cost more per lead than undergraduate.

Yes, and it is often where the sharpest gains are. Graduate recruitment usually leans on search, paid social and addressable targeting rather than campus fences, because the audience is working adults rather than students standing somewhere specific. One university client runs more than 25 graduate programs with us, each with its own strategy.

Yes, and for traditional undergraduate recruitment you usually should. Addressable geofencing reaches the household rather than the individual, which means the person paying the tuition bill sees the same message as the applicant. Parents and students also respond to different creative, so we typically run them as separate messages against the same household list.

Two things matter most. First, institutions receiving Title IV funding are subject to the federal incentive compensation ban, which prohibits paying anyone engaged in recruiting a commission or bonus tied to enrollment numbers. We bill media and management as a flat engagement, never per enrollment, which keeps the arrangement clean. Second, FERPA governs the education records of enrolled students, so we work from inquiry and prospect data and from lists your office has the right to use, rather than pulling from student record systems. We are happy to have that conversation with your compliance office directly.

Yes, and you do not need a table there. A fence around the venue during the event dates builds an audience of attendees whether or not your admissions team is inside, and the follow-up window running up to 30 days afterwards usually matters more than the day itself.

Yes, and the approach changes with scale. A community college or small private institution is usually better served by a tight local fence list, strong paid search on program keywords and disciplined retargeting than by broad programmatic. Larger universities have enough programs and geography to justify running each department as its own campaign.