Challenge A spray foam insulation company was use to some relative marketing success given the prowess of the spray foam insulation company as well as the systems they implemented to bring their services to consumers and real estate developers. They did have some operational challenges in keeping up with hiring to service clients, but knew they had to continue their marketing efforts. They wanted to run Google Ads, but wanted to find a sensible means to track and measure the leads coming into…
The Marketing Challenge A conglomerate of roofing companies were use to some relative marketing success with their traditional lower funnel Google Ads campaigns coupled with their sales reps door knocking and building relationships with homeowners that possess homes over 20 years of age. Roofs that are over 20 – 30 years of age are typically in need of repair or replacement. In addition to leveraging the age-of-roof to target homeowners, they would also leverage weather events such as hail storm damage to get…
The Challenge A white label partner who handles other marketing efforts for their HVAC Repair client did not have geofencing and programmatic display as part of their arsenal of digital marketing solutions as part at their digital agency. HVAC Repair is a competitive space and Google Ads doesn’t cut it despite the success it brings brands at the lower end of the marketing funnel. They wanted a middle to top of funnel solutions to raise their name profile and impact their Google Ads…
