Connected TV/OTT

What Is OTT Advertising – Combine Precision Of Geofencing

For some time, advertisers have used geofencing marketing in a localized way, targeting consumers in precise areas.  Many of those same midsize companies didn’t have the budgets to advertise on TV Stations ranging from TBS to TNT.  Now, it’s possible for those with and without TV budgets to advertise through Connected TV & Over The Top Devices.

There are now an estimated 63 million “cord-cutters” and “cord-nevers” in the US only reachable by Connected TV and digital channels.  Connected TV advertising (CTV) & OTT Advertising provides enterprises with a programmatic advertising platform for engaging digital TV streamers with the level of precision you expect from all your campaigns: in-market audiences, demographics, offline behaviors and geofencing & household geofencing.

Over 1500 Demographic & Psychographic Variables

When we say hyper local precision, we mean it.  When you combine CTV connected tv Advertising, with geofencing, layered in with over 1,300 demographic and psychographic variables that our team can pull from to target your ideal consumer, we are ensuring advertisers are reaching those who are most likely to become a customer.  And the best part…..we can still measure foot traffic to your stores for those who have a retail and brick/mortar presence.

Combine Address Geofencing With OTT Advertising

Do you have a list of customers or business addresses?  Addressable Geo-Fencing can be used both as a stand-alone tactic and to improve the results of addressable programmatic TV campaigns, direct mail campaigns, and other marketing efforts that target specific households. By extending the reach, improving the frequency, and providing foot traffic attribution through conversion zone tracking, Addressable Geo-Fencing makes all household and business address targeting efforts more effective through our automated platline geofencing drawing capabilities.

• Highly Precise – Targeting is based off of plat line data from property tax and public land surveying information to maximize precision of addresses being targeted.  Up To 90% Match Rate
• Highly Scalable – Up to 1 million physical household and business addresses can be targeted per campaign.
• Provides Foot Traffic Attribution – Conversion Zones can be used with Addressable Geo-Fencing campaigns to track uplift in foot traffic to the advertiser’s location.
• Multiple Creative Formats Available – Advertisers can utilize static ads, video ads, and OTT marketing (i.e Roku) Ad campaigns with addressable geofencing.
• More Precise Than IP Targeting – Addressable geofencing is even more precise than IP Address Targeting, yielding a 90% match rate.