A national financial services firm wanted to drive business calls to over 14,000 financial service advisors across the U.S. We used Search Retargeting and Category Contextual Targeting to identify prospects who had shown interest in financial services, then delivered localized ads based on user location.
An orthodontist wanted to acquire 10 new patients each month. We used Paid Search and Geo-Fencing to target the areas surrounding his two office locations. The orthodontist had a 5-year old practice that they need required a stronger investment in digital marketing and an ability to reach people in the marketing needed clear braces, teeth fixes, and braces.
Their practice had a small Google Adwords Express account, but it was only producing 10 – 15 leads per month, of which 3 – 4 turned into patients booked. After finding our agency online, our team became engaged with their practice.
The first thing our team did was install call tracking software so we could measure the phone calls coming into the practice, develop a appointment booking system on their website, and install form submissions in more key areas so we could both measure conversions and provide more enticing opportunities for patients to convert on the website.
We then took a deep dive into the orthodontists existing Adwords campaign and executed the following actions:
The results overwhelmed the orthodontist and their practice to the point in which they opened up a second office. Just as improved, our agency increased the client’s patient acquisition by 450%, reduced their cost per click by 24%, and improved their click through rate by 87%.
We have continued to be retained by the orthodontist and they continue to expand their operations to other regional submarkets.
CHALLENGE
This auto dealership was interested in selling more used vehicles in their highly competitive market and enlisted the help of our team to improve conversion rates from site visits to inquiries.
SOLUTION
We ran a customized blend of targeting tactics to reach the car buying audience within a ten mile radius. In the early stages, they ran three campaigns: USED CARS, NEW FORDS and F150s.
RESULTS
The USED CARS campaign did so well that the dealership ran low on inventory! They later reallocated the budget to a new campaign focused on LINCOLN and continue to make targeted.
A regional grocer wanted to win business away from his competitors and increase store traffic. We used Geo-Fencing with Conversion Zones to target competitor locations, as well as Contextual Targeting and Search Retargeting, and Pre-Roll Video to engage new prospects.
A local health club had been using social media and direct mail to increase memberships but had not been successful. We launched two campaigns targeting users living in nearby zip codes—one offering no enrollment fee, the other promoting kid swim classes.
A communications company was struggling to add B2B customers, and unable to meet their cost-per-acquisition goal of $800. We used Site Retargeting and Search Retargeting to identify and engage potential prospects, and Facebook Advertising to drive down CPA even further.
A local bankruptcy law firm needed help acquiring new clients. Networking seemed to be the main method of acquiring new cases, but they knew they needed an investment and focus on advertising to reach people facing financial jeopardy. Naturally, the client turned to Google Adwords and enlisted our agency to assist with developing a comprehensive paid search strategy to grow their practice and growing practice of 5 attorneys.
The first thing our team did was install call tracking software so the attorney and their practice could measure the phone calls coming into the practice. They were hesitant at first, but the call tracking software did not impact their intake of phone calls negatively. We developed an appointment booking system on their website, and installed form submissions in more key areas so we could both measure conversions and provide more enticing opportunities for patients to convert on the website. We also helped improved the overall experience on the website and made it more mobile optimized while also improving individual landing page experience so people looking to “Chapter 13 Bankruptcy” experienced solely that level of content, and people looking to “Chapter 7 Bankruptcy” experienced content centered around chapter 7 bankruptcies.
We then started from scratch executed the following actions in their Google Adwords campaign:
The bankruptcy law practice has grown to a 14 person law practice, gets 70% of their leads through paid search and SEO, and continues to expand their service line beyond bankruptcy including foreclosure defense, wage garnishment, and other legal financial related assistance services.
The client has been with our agency for over 4 years.
A local casino was struggling not just simply to drive patrons to their casino, but actual patrons to their events. COVID was running hot at this time and the needed to still reach consumers who was to attend events. Knowing the challenge with digital advertising via traditional mediums such as Facebook Ads and Google Search, the casino learned about geofencing marketing and wanted to test out a new approach as part of their omnichannel advertising tool kit.
After weeks of paid media, half the tickets to a casino’s big concert were still unsold. We used:
This full funnel programmatic approach allowed us to to effectively reach and engage audiences with display ads based on behavioral intent in particular those who were concert lovers and in the travel mindset.
After implementing the search and keyword contextual retargeting campaigns, page views increased 25% and the concert sold out within 10 days. We leveraged site retargeting as well to continue the conversation with those who previously visited the website prior to the concert selling out.