Why The Product Is More Critical Than The Global Market

The product you pick really does matter more than the global market you decide to sell in.  Even if the market does sell as many as, that may not matter if you have a good product.  When say market, we don’t mean the total number of competitors but rather the global market itself…Germany, U.S., France, Italy, etc….  Picking your product matters more than the global market for reasons we want to explore. All Product Are Not The Same In Other Markets After performing…

Utilizing Google Trends For Picking Amazon Markets & Products

Google Trends remains a powerful tool for picking markets and products.  It is not the primary means to pick your product, but it is another factor you should deeply weigh in to your decision making.  The below tutorials shows you how to use Google Trends when performing product and even global market research.

7 Step Process On How To Sell On Amazon….Globally

There remains a standard process to sell on Amazon and private label your own products.  There remains and even more specialized process to sell globally but certainly not too different from selling in the United States. Research Your Global Market First, you want to pick the 1 – 2 markets you want to expand to or start your new business in.  The 5 largest markets including the United States, United Kingdom, Japan, Germany, and Spain.  United Kingdom, Japan, and Germany likely to be…

Using Google Translate For Global Amazon FBA Selling

If you are a global seller on Amazon but do not speak the native tongue of many of those countries you sell in, Google Translate is a free solution that will enable you to translate keywords, emails, and just about anything you need.  The below tutorial shows sellers how to use Google Translate for global FBA selling.

Use Google Keyword Planner For Amazon Keyword Research

Do you want pick the keywords that will help you sell more product on Amazon?  Do you need to perform keyword research so you can decide if a particular product is worth selling on Amazon?  Well, the Google Keyword Planner shows Amazon users how to perform advanced keyword research at the global level.  You can perform this research in many markets including Germany, Spain, Italy, Mexico, UK, and of course the United States.

Propellant Media Ranked High Amongst SEO Services in Atlanta by Clutch!

Propellant Media is an Atlanta-based modern digital agency centered on providing cutting digital solutions to your business including Geofencing Marketing, OTT/Connected TV advertising, pay per click management, SEO, local search, paid social media, data analytics and reporting. Our ability to provide small to midsize companies access to solutions that usually would only be available to big corporations is what we pride ourselves on. We are very excited to share that Propellant Media has been recognized as a top provider of SEO services in…
Posted in SEO

What Is OTT Advertising…The Ultimate Buyers Guide

As SMB’s and corporations work to locate and adopt new digital advertising platforms, Over The Top TV (OTT Advertising) and Connected TV Advertising is accelerating faster than any other digital marketing channel.  People are consuming more and more video content through their smart phone devices as well as through laptops and desktops.  YouTube began the trend of video adoption into smartphone and laptops.  But now that sense of comfort has proven consumers can watch longer form content.  So when you see trends of…

How to Manage a Political Campaign so You Win

There are three assets that every campaign needs in order to win: time, money, and people. Campaign managers are responsible for directing the usage of these three assets. And, the effectiveness with which time, money, and people are used is the biggest factor in what dictates the outcome of a campaign. This article teaches you how to manage a political campaign so as to offer the best chance of success. Learn which area’s of campaign management most often present obstacles and how to…

Best Political Consulting Firms Working on Both Sides of the Aisle

The 2020 race is just beginning to take shape, and you better believe political consulting firms are already hard at work. The public often overlooks the influence of political consultants in the success of a campaign. Political consultants and consulting firms play a key role in conveying a candidate’s message to the public. When it comes to picking the right consulting firm for a political campaign, you want the best. But, how do you choose? It helps to know which firms currently hold…

Ultimate Guide To Site Retargeting

As marketers and brands, we may execute across many offline marketing channels including billboard, radio, print, and television as well as online marketing channels including Facebook, Google Adwords, Programmatic Display, Email, and Video Marketing.  We spend $1,000’s to $1,000,000’s across these channels hoping that people who engage with our brand and visit our websites will convert on or after the very first visit.  But rarely does that actually happen.  Usually it takes 2 to 7 website visits before people even give you their…

16 Compelling Benefits of Geofencing Marketing For Small Businesses

Geofencing is considered the new kid on the block when it comes to mobile advertising. Many people misperceive it as 1 mile radius targeting or even 1 block targeting. Facebook claims to have a radius targeting solution down to 1 mile, but in our mind that is not a true geofence. A geofence is a virtual fence placed around the precise area or down to a building. At Propellant Media, we are able to granularly target people in individual buildings, malls, competitors, etc.…

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