Client Challenge A regional senior care living facility with a good reputation was struggling to find new ways to gain the proper brand exposure through advertising efforts. They were already doing Google Ads, SEO, and even TV Advertising in the local communities. They knew there needed to be a more direct approach to reaching loved ones or senior ready to physically transition into a senior care community. After learning about geofencing marketing, they requested our team at Propellant Media put together a comprehensive…
Challenge An optometry clinic (eye doctor) was use to some relative marketing success given the prowess of the eye doctor as well as the systems they implemented to bring their services to patients. They hired an in-house marketing team who was managing a lot of the marketing efforts, but took note of the heavy competition in their market. They were already running Google Ads, but wanted to implemented geofencing marketing and programmatic display solutions to reach their target audience of elders in need…
Challenge An optometry clinic wanted to promote their six store locations. They hoped to capture more market share from their competitors and ultimately increase sales. They enlisted the help of Propellant Media to increase brand awareness and precisely target consumers interested in eye wear. Solution The Propellant Media Team developed a comprehensive strategy of site retargeting at the keyword level and geo-optimization. With quick learning from campaign launch, our team and multivariate algorithms optimized keywords and blacklisted specific domains to more precisely target…
