Finding geofencing companies and geofencing advertising companies that can white label their geo-fencing services can be difficult. Some require you to have ...
In order to understand geofencing, it is essential to understand what is a geofence. A geofence is a virtual perimeter for a real-world geographic area. A ge...
As SMB’s and corporations work to locate and adopt new digital advertising platforms, Over The Top TV (OTT Advertising) and Connected TV Advertising are ac...
In an increasingly competitive higher education environment, institutions must go beyond traditional recruitment strategies to meet enrollment targets. From ...
Programmatic display advertising has revolutionized the way businesses approach digital advertising. Leveraging sophisticated algorithms and real-time biddin...
The legal industry is more competitive than ever. With potential clients flooded by countless law firm ads, standing out requires precision, data-driven deci...
In 2024, dating apps have become more than just a way to find love—they’re now a bustling marketplace where millions of users connect daily. With over 57...
Programmatic video advertising is gaining traction all over the digital space. Advertisers are now realizing that crafting engaging programmatic video ads an...
In today’s digital age, consumers are bombarded with advertisements across various platforms. However, one medium continues to capture attention, that ...
Programmatic display advertising has revolutionized the way businesses approach digital advertising. By using sophisticated algorithms and real-time bidding,...
Home repair contractors face a rapidly changing digital marketing landscape, and keeping up with the latest advertising tactics can be the key to success. In...
The world of digital ads is constantly evolving, and it can be challenging for marketers to keep up with the latest trends. Today, the two most popular adver...
Check out the recorded geofencing webinar and ebook that provides great insights on programmatic display and geofencing.
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In an increasingly competitive higher education environment, institutions must go beyond traditional recruitment strategies to meet enrollment targets. From rising tuition concerns to the proliferation of online learning options, students have more choices than ever before. In this landscape, pay-per-click…
How Propellant Media Helped Broadminded Media Scale with Digital Advertising
BroadMinded Media, a full-service advertising agency based in San Antonio, Texas, was transitioning into the digital advertising space. Owned by Debbie Johnson and Allen Carlisle, the agency needed a partner with deep expertise in digital strategies to complement its traditional media strengths. Enter Propellant Media, which became Broadminded Media’s white-label digital strategist, joining client-facing meetings and providing tailored digital advertising solutions.
Key Challenge: Broadminded Media struggled with scaling their digital advertising capabilities efficiently without the overhead of building an in-house team. They needed strategic expertise, advanced technology access, and campaign optimization to compete in the evolving digital landscape.
Over the course of more than five years, Propellant Media has acted as an extension of Broadminded Media’s team, offering expertise in geofencing, programmatic display, and residential geo-fencing. This partnership has allowed Broadminded Media to expand its digital offerings without the overhead of hiring an in-house team.
Process
Propellant Media’s approach to digital advertising with Broadminded Media includes:
Thorough Needs Assessment: Understanding each client’s goals, target audience, and desired outcomes to create customized strategies.
Tailored Strategies: Developing campaigns based on audience behavior, both online and offline, to ensure maximum relevance and engagement.
Diverse Tactics: Implementing advanced tactics such as geofencing, programmatic display, and residential geo-fencing to reach precise audiences.
Budget Alignment: Making budget recommendations that are aligned with campaign goals, ensuring cost-effective ad spend.
Direct Client Interaction: Acting as a white-label partner, Propellant Media often participates in client-facing meetings, providing strategic insights and support.
Key Deliverables
Enterprise-Level Access: Providing Broadminded Media with access to demand-side platforms (DSPs) at lower buy-in rates.
Expertise Without Overhead: Delivering high-level digital advertising expertise without the costs associated with hiring an in-house team.
Data-Driven Campaigns: Utilizing detailed analytics to optimize campaign performance continually.
Client-Centric Focus: Prioritizing the client’s bottom line, not just campaign metrics, to drive business growth.
Outcome
Propellant Media’s collaboration with Broadminded Media has yielded significant benefits:
Expanded Service Offerings: Broadminded Media has successfully integrated digital advertising into its service lineup, enhancing client value.
Consistent Performance: Reliable campaign outcomes have built strong client trust and long-term relationships.
Revenue Growth: The partnership has allowed Broadminded Media to generate additional revenue streams through digital advertising services.
Proactive Problem-Solving: Propellant Media has demonstrated the ability to navigate challenging campaign periods with innovative solutions.
Broader Impact
Beyond quantitative metrics, the partnership has:
Fostered a culture of trust, collaboration, and continuous learning.
Enhanced Broadminded Media’s reputation as a comprehensive, forward-thinking agency.
Provided ongoing support and education, allowing the agency to “earn while they learn” in the digital space.
Created a fun yet professional working relationship focused on shared success.
Conclusion
Ultimately, the partnership between Broadminded Media and Propellant Media showcases the power of collaboration in digital advertising. Through tailored strategies, transparent communication, and a shared commitment to client success, Propellant Media has become an indispensable part of Broadminded Media’s growth journey, setting a benchmark for agency partnerships in the digital age.
Propellant Media partnered with Children’s Healthcare of Atlanta to develop and execute a public health awareness and fundraising campaign aimed at increasing donations for sickle cell disease research. The campaign sought to engage the African American community, educate potential donors about the impact of sickle cell disease, and inspire contributions to support vital research and treatment efforts.
Strategy & Execution:
Our team implemented a data-driven, multi-channel digital marketing strategy to maximize reach, engagement, and conversion rates among the target audience.
Market Research & Message Testing: Conducted extensive audience research and A/B testing to refine messaging and ensure cultural relevance in outreach efforts.
YouTube Advertising: Developed compelling video ads featuring personal stories and impactful messaging, delivering them to highly targeted audiences based on demographics, interests, and behavioral data.
Meta (Facebook & Instagram) Ads: Created engaging social media campaigns using carousel ads, testimonials, and donor success stories to drive emotional connections and increase conversions.
Programmatic Display Advertising: Utilized advanced audience segmentation and geotargeting to place banner and video ads across premium websites frequented by the target demographic.
Geofencing & Retargeting: Implemented geofencing around hospitals, community centers, and health clinics to capture potential donors, while site retargeting re-engaged previous visitors who had shown interest but had not yet donated.
UDX Data Capture Technology: Deployed unique data capture tools to build a high-value donor outreach database for sustained engagement beyond the campaign.
Community Relations & Event Marketing: Aligned digital efforts with community-driven initiatives, including health fairs and donor appreciation events, amplifying offline interactions with digital reinforcement.
Results & Impact:
The campaign delivered exceptional engagement and fundraising results, surpassing previous efforts in both donor acquisition and engagement metrics.
1,500% increase in the outreach database, significantly expanding the pool of potential long-term donors.
12% increase in total donors compared to the previous year’s campaign, demonstrating a clear uplift in fundraising efforts.
Click-through rates (CTR) were 2x – 4x above the industry average, indicating strong message resonance and audience engagement.
Enhanced donor retention and re-engagement, as retargeting efforts ensured sustained interactions with individuals who showed prior interest.
By leveraging a strategic mix of digital channels, community engagement, and data-driven By leveraging a strategic mix of digital channels, community engagement, and data-driven optimization, Propellant Media successfully elevated awareness, engagement, and donor participation for CHOA’s sickle cell research initiatives. This campaign highlights the power of targeted storytelling, advanced audience segmentation, and multi-channel execution in driving impactful public health fundraising efforts.
Finding geofencing companies and geofencing advertising companies that can white label their geo-fencing services can be difficult. Some require you to have ...
In order to understand geofencing, it is essential to understand what is a geofence. A geofence is a virtual perimeter for a real-world geographic area. A ge...
As SMB’s and corporations work to locate and adopt new digital advertising platforms, Over The Top TV (OTT Advertising) and Connected TV Advertising are ac...
In an increasingly competitive higher education environment, institutions must go beyond traditional recruitment strategies to meet enrollment targets. From ...
Programmatic display advertising has revolutionized the way businesses approach digital advertising. Leveraging sophisticated algorithms and real-time biddin...
The legal industry is more competitive than ever. With potential clients flooded by countless law firm ads, standing out requires precision, data-driven deci...
In 2024, dating apps have become more than just a way to find love—they’re now a bustling marketplace where millions of users connect daily. With over 57...
Programmatic video advertising is gaining traction all over the digital space. Advertisers are now realizing that crafting engaging programmatic video ads an...
In today’s digital age, consumers are bombarded with advertisements across various platforms. However, one medium continues to capture attention, that ...
Programmatic display advertising has revolutionized the way businesses approach digital advertising. By using sophisticated algorithms and real-time bidding,...
Home repair contractors face a rapidly changing digital marketing landscape, and keeping up with the latest advertising tactics can be the key to success. In...
The world of digital ads is constantly evolving, and it can be challenging for marketers to keep up with the latest trends. Today, the two most popular adver...
Check out the recorded geofencing webinar and ebook that provides great insights on programmatic display and geofencing.
document.addEventListener( ...
Programmatic display advertising has revolutionized the way businesses approach digital advertising. Leveraging sophisticated algorithms and real-time bidding, programmatic advertising platforms enable businesses to connect with their target audience with precision, scale, and efficiency. However, with so many programmatic display advertising…
Finding geofencing companies and geofencing advertising companies that can white label their geo-fencing services can be difficult. Some require you to have ...
In order to understand geofencing, it is essential to understand what is a geofence. A geofence is a virtual perimeter for a real-world geographic area. A ge...
As SMB’s and corporations work to locate and adopt new digital advertising platforms, Over The Top TV (OTT Advertising) and Connected TV Advertising are ac...
In an increasingly competitive higher education environment, institutions must go beyond traditional recruitment strategies to meet enrollment targets. From ...
Programmatic display advertising has revolutionized the way businesses approach digital advertising. Leveraging sophisticated algorithms and real-time biddin...
The legal industry is more competitive than ever. With potential clients flooded by countless law firm ads, standing out requires precision, data-driven deci...
In 2024, dating apps have become more than just a way to find love—they’re now a bustling marketplace where millions of users connect daily. With over 57...
Programmatic video advertising is gaining traction all over the digital space. Advertisers are now realizing that crafting engaging programmatic video ads an...
In today’s digital age, consumers are bombarded with advertisements across various platforms. However, one medium continues to capture attention, that ...
Programmatic display advertising has revolutionized the way businesses approach digital advertising. By using sophisticated algorithms and real-time bidding,...
Home repair contractors face a rapidly changing digital marketing landscape, and keeping up with the latest advertising tactics can be the key to success. In...
The world of digital ads is constantly evolving, and it can be challenging for marketers to keep up with the latest trends. Today, the two most popular adver...
Check out the recorded geofencing webinar and ebook that provides great insights on programmatic display and geofencing.
document.addEventListener( ...
The legal industry is more competitive than ever. With potential clients flooded by countless law firm ads, standing out requires precision, data-driven decisions, and innovative marketing strategies. Traditional methods like billboards and word-of-mouth referrals are no longer enough to thrive…
Finding geofencing companies and geofencing advertising companies that can white label their geo-fencing services can be difficult. Some require you to have ...
In order to understand geofencing, it is essential to understand what is a geofence. A geofence is a virtual perimeter for a real-world geographic area. A ge...
As SMB’s and corporations work to locate and adopt new digital advertising platforms, Over The Top TV (OTT Advertising) and Connected TV Advertising are ac...
In an increasingly competitive higher education environment, institutions must go beyond traditional recruitment strategies to meet enrollment targets. From ...
Programmatic display advertising has revolutionized the way businesses approach digital advertising. Leveraging sophisticated algorithms and real-time biddin...
The legal industry is more competitive than ever. With potential clients flooded by countless law firm ads, standing out requires precision, data-driven deci...
In 2024, dating apps have become more than just a way to find love—they’re now a bustling marketplace where millions of users connect daily. With over 57...
Programmatic video advertising is gaining traction all over the digital space. Advertisers are now realizing that crafting engaging programmatic video ads an...
In today’s digital age, consumers are bombarded with advertisements across various platforms. However, one medium continues to capture attention, that ...
Programmatic display advertising has revolutionized the way businesses approach digital advertising. By using sophisticated algorithms and real-time bidding,...
Home repair contractors face a rapidly changing digital marketing landscape, and keeping up with the latest advertising tactics can be the key to success. In...
The world of digital ads is constantly evolving, and it can be challenging for marketers to keep up with the latest trends. Today, the two most popular adver...
Check out the recorded geofencing webinar and ebook that provides great insights on programmatic display and geofencing.
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In 2024, dating apps have become more than just a way to find love—they’re now a bustling marketplace where millions of users connect daily. With over 57 million people in the U.S. using dating apps and platforms like Tinder boasting…
Finding geofencing companies and geofencing advertising companies that can white label their geo-fencing services can be difficult. Some require you to have ...
In order to understand geofencing, it is essential to understand what is a geofence. A geofence is a virtual perimeter for a real-world geographic area. A ge...
As SMB’s and corporations work to locate and adopt new digital advertising platforms, Over The Top TV (OTT Advertising) and Connected TV Advertising are ac...
In an increasingly competitive higher education environment, institutions must go beyond traditional recruitment strategies to meet enrollment targets. From ...
Programmatic display advertising has revolutionized the way businesses approach digital advertising. Leveraging sophisticated algorithms and real-time biddin...
The legal industry is more competitive than ever. With potential clients flooded by countless law firm ads, standing out requires precision, data-driven deci...
In 2024, dating apps have become more than just a way to find love—they’re now a bustling marketplace where millions of users connect daily. With over 57...
Programmatic video advertising is gaining traction all over the digital space. Advertisers are now realizing that crafting engaging programmatic video ads an...
In today’s digital age, consumers are bombarded with advertisements across various platforms. However, one medium continues to capture attention, that ...
Programmatic display advertising has revolutionized the way businesses approach digital advertising. By using sophisticated algorithms and real-time bidding,...
Home repair contractors face a rapidly changing digital marketing landscape, and keeping up with the latest advertising tactics can be the key to success. In...
The world of digital ads is constantly evolving, and it can be challenging for marketers to keep up with the latest trends. Today, the two most popular adver...
Check out the recorded geofencing webinar and ebook that provides great insights on programmatic display and geofencing.
document.addEventListener( ...
Programmatic video advertising is gaining traction all over the digital space. Advertisers are now realizing that crafting engaging programmatic video ads and implementing them as a major part of their video marketing strategy is essential to staying at par with…
Finding geofencing companies and geofencing advertising companies that can white label their geo-fencing services can be difficult. Some require you to have ...
In order to understand geofencing, it is essential to understand what is a geofence. A geofence is a virtual perimeter for a real-world geographic area. A ge...
As SMB’s and corporations work to locate and adopt new digital advertising platforms, Over The Top TV (OTT Advertising) and Connected TV Advertising are ac...
In an increasingly competitive higher education environment, institutions must go beyond traditional recruitment strategies to meet enrollment targets. From ...
Programmatic display advertising has revolutionized the way businesses approach digital advertising. Leveraging sophisticated algorithms and real-time biddin...
The legal industry is more competitive than ever. With potential clients flooded by countless law firm ads, standing out requires precision, data-driven deci...
In 2024, dating apps have become more than just a way to find love—they’re now a bustling marketplace where millions of users connect daily. With over 57...
Programmatic video advertising is gaining traction all over the digital space. Advertisers are now realizing that crafting engaging programmatic video ads an...
In today’s digital age, consumers are bombarded with advertisements across various platforms. However, one medium continues to capture attention, that ...
Programmatic display advertising has revolutionized the way businesses approach digital advertising. By using sophisticated algorithms and real-time bidding,...
Home repair contractors face a rapidly changing digital marketing landscape, and keeping up with the latest advertising tactics can be the key to success. In...
The world of digital ads is constantly evolving, and it can be challenging for marketers to keep up with the latest trends. Today, the two most popular adver...
Check out the recorded geofencing webinar and ebook that provides great insights on programmatic display and geofencing.
document.addEventListener( ...
In today’s digital age, consumers are bombarded with advertisements across various platforms. However, one medium continues to capture attention, that is, audio. This is where programmatic audio advertising comes in, offering a sophisticated way to deliver targeted messages to listeners…
Finding geofencing companies and geofencing advertising companies that can white label their geo-fencing services can be difficult. Some require you to have ...
In order to understand geofencing, it is essential to understand what is a geofence. A geofence is a virtual perimeter for a real-world geographic area. A ge...
As SMB’s and corporations work to locate and adopt new digital advertising platforms, Over The Top TV (OTT Advertising) and Connected TV Advertising are ac...
In an increasingly competitive higher education environment, institutions must go beyond traditional recruitment strategies to meet enrollment targets. From ...
Programmatic display advertising has revolutionized the way businesses approach digital advertising. Leveraging sophisticated algorithms and real-time biddin...
The legal industry is more competitive than ever. With potential clients flooded by countless law firm ads, standing out requires precision, data-driven deci...
In 2024, dating apps have become more than just a way to find love—they’re now a bustling marketplace where millions of users connect daily. With over 57...
Programmatic video advertising is gaining traction all over the digital space. Advertisers are now realizing that crafting engaging programmatic video ads an...
In today’s digital age, consumers are bombarded with advertisements across various platforms. However, one medium continues to capture attention, that ...
Programmatic display advertising has revolutionized the way businesses approach digital advertising. By using sophisticated algorithms and real-time bidding,...
Home repair contractors face a rapidly changing digital marketing landscape, and keeping up with the latest advertising tactics can be the key to success. In...
The world of digital ads is constantly evolving, and it can be challenging for marketers to keep up with the latest trends. Today, the two most popular adver...
Check out the recorded geofencing webinar and ebook that provides great insights on programmatic display and geofencing.
document.addEventListener( ...
Programmatic display advertising has revolutionized the way businesses approach digital advertising. By using sophisticated algorithms and real-time bidding, programmatic advertising platforms allow businesses to reach their target audience with precision, scale, and efficiency. However, with so many programmatic display advertising…
Finding geofencing companies and geofencing advertising companies that can white label their geo-fencing services can be difficult. Some require you to have ...
In order to understand geofencing, it is essential to understand what is a geofence. A geofence is a virtual perimeter for a real-world geographic area. A ge...
As SMB’s and corporations work to locate and adopt new digital advertising platforms, Over The Top TV (OTT Advertising) and Connected TV Advertising are ac...
In an increasingly competitive higher education environment, institutions must go beyond traditional recruitment strategies to meet enrollment targets. From ...
Programmatic display advertising has revolutionized the way businesses approach digital advertising. Leveraging sophisticated algorithms and real-time biddin...
The legal industry is more competitive than ever. With potential clients flooded by countless law firm ads, standing out requires precision, data-driven deci...
In 2024, dating apps have become more than just a way to find love—they’re now a bustling marketplace where millions of users connect daily. With over 57...
Programmatic video advertising is gaining traction all over the digital space. Advertisers are now realizing that crafting engaging programmatic video ads an...
In today’s digital age, consumers are bombarded with advertisements across various platforms. However, one medium continues to capture attention, that ...
Programmatic display advertising has revolutionized the way businesses approach digital advertising. By using sophisticated algorithms and real-time bidding,...
Home repair contractors face a rapidly changing digital marketing landscape, and keeping up with the latest advertising tactics can be the key to success. In...
The world of digital ads is constantly evolving, and it can be challenging for marketers to keep up with the latest trends. Today, the two most popular adver...
Check out the recorded geofencing webinar and ebook that provides great insights on programmatic display and geofencing.
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Home repair contractors face a rapidly changing digital marketing landscape, and keeping up with the latest advertising tactics can be the key to success. In particular, programmatic display and geofencing advertising strategies are increasingly important for reaching target audiences and…
Finding geofencing companies and geofencing advertising companies that can white label their geo-fencing services can be difficult. Some require you to have ...
In order to understand geofencing, it is essential to understand what is a geofence. A geofence is a virtual perimeter for a real-world geographic area. A ge...
As SMB’s and corporations work to locate and adopt new digital advertising platforms, Over The Top TV (OTT Advertising) and Connected TV Advertising are ac...
In an increasingly competitive higher education environment, institutions must go beyond traditional recruitment strategies to meet enrollment targets. From ...
Programmatic display advertising has revolutionized the way businesses approach digital advertising. Leveraging sophisticated algorithms and real-time biddin...
The legal industry is more competitive than ever. With potential clients flooded by countless law firm ads, standing out requires precision, data-driven deci...
In 2024, dating apps have become more than just a way to find love—they’re now a bustling marketplace where millions of users connect daily. With over 57...
Programmatic video advertising is gaining traction all over the digital space. Advertisers are now realizing that crafting engaging programmatic video ads an...
In today’s digital age, consumers are bombarded with advertisements across various platforms. However, one medium continues to capture attention, that ...
Programmatic display advertising has revolutionized the way businesses approach digital advertising. By using sophisticated algorithms and real-time bidding,...
Home repair contractors face a rapidly changing digital marketing landscape, and keeping up with the latest advertising tactics can be the key to success. In...
The world of digital ads is constantly evolving, and it can be challenging for marketers to keep up with the latest trends. Today, the two most popular adver...
Check out the recorded geofencing webinar and ebook that provides great insights on programmatic display and geofencing.
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The world of digital ads is constantly evolving, and it can be challenging for marketers to keep up with the latest trends. Today, the two most popular advertising strategies are programmatic display and native advertisements. Both approaches can effectively reach…
Finding geofencing companies and geofencing advertising companies that can white label their geo-fencing services can be difficult. Some require you to have ...
In order to understand geofencing, it is essential to understand what is a geofence. A geofence is a virtual perimeter for a real-world geographic area. A ge...
As SMB’s and corporations work to locate and adopt new digital advertising platforms, Over The Top TV (OTT Advertising) and Connected TV Advertising are ac...
In an increasingly competitive higher education environment, institutions must go beyond traditional recruitment strategies to meet enrollment targets. From ...
Programmatic display advertising has revolutionized the way businesses approach digital advertising. Leveraging sophisticated algorithms and real-time biddin...
The legal industry is more competitive than ever. With potential clients flooded by countless law firm ads, standing out requires precision, data-driven deci...
In 2024, dating apps have become more than just a way to find love—they’re now a bustling marketplace where millions of users connect daily. With over 57...
Programmatic video advertising is gaining traction all over the digital space. Advertisers are now realizing that crafting engaging programmatic video ads an...
In today’s digital age, consumers are bombarded with advertisements across various platforms. However, one medium continues to capture attention, that ...
Programmatic display advertising has revolutionized the way businesses approach digital advertising. By using sophisticated algorithms and real-time bidding,...
Home repair contractors face a rapidly changing digital marketing landscape, and keeping up with the latest advertising tactics can be the key to success. In...
The world of digital ads is constantly evolving, and it can be challenging for marketers to keep up with the latest trends. Today, the two most popular adver...
Check out the recorded geofencing webinar and ebook that provides great insights on programmatic display and geofencing.
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Finding geofencing companies and geofencing advertising companies that can white label their geo-fencing services can be difficult. Some require you to have ...
In order to understand geofencing, it is essential to understand what is a geofence. A geofence is a virtual perimeter for a real-world geographic area. A ge...
As SMB’s and corporations work to locate and adopt new digital advertising platforms, Over The Top TV (OTT Advertising) and Connected TV Advertising are ac...
In an increasingly competitive higher education environment, institutions must go beyond traditional recruitment strategies to meet enrollment targets. From ...
Programmatic display advertising has revolutionized the way businesses approach digital advertising. Leveraging sophisticated algorithms and real-time biddin...
The legal industry is more competitive than ever. With potential clients flooded by countless law firm ads, standing out requires precision, data-driven deci...
In 2024, dating apps have become more than just a way to find love—they’re now a bustling marketplace where millions of users connect daily. With over 57...
Programmatic video advertising is gaining traction all over the digital space. Advertisers are now realizing that crafting engaging programmatic video ads an...
In today’s digital age, consumers are bombarded with advertisements across various platforms. However, one medium continues to capture attention, that ...
Programmatic display advertising has revolutionized the way businesses approach digital advertising. By using sophisticated algorithms and real-time bidding,...
Home repair contractors face a rapidly changing digital marketing landscape, and keeping up with the latest advertising tactics can be the key to success. In...
The world of digital ads is constantly evolving, and it can be challenging for marketers to keep up with the latest trends. Today, the two most popular adver...
Check out the recorded geofencing webinar and ebook that provides great insights on programmatic display and geofencing.
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You’re running a display campaign. You’d like to see your ads as you surf the web. But the truth is, you probably shouldn’t see your own display ad, because you’re not the prospect. In most cases, advertisers want to ensure their…
Finding geofencing companies and geofencing advertising companies that can white label their geo-fencing services can be difficult. Some require you to have ...
In order to understand geofencing, it is essential to understand what is a geofence. A geofence is a virtual perimeter for a real-world geographic area. A ge...
As SMB’s and corporations work to locate and adopt new digital advertising platforms, Over The Top TV (OTT Advertising) and Connected TV Advertising are ac...
In an increasingly competitive higher education environment, institutions must go beyond traditional recruitment strategies to meet enrollment targets. From ...
Programmatic display advertising has revolutionized the way businesses approach digital advertising. Leveraging sophisticated algorithms and real-time biddin...
The legal industry is more competitive than ever. With potential clients flooded by countless law firm ads, standing out requires precision, data-driven deci...
In 2024, dating apps have become more than just a way to find love—they’re now a bustling marketplace where millions of users connect daily. With over 57...
Programmatic video advertising is gaining traction all over the digital space. Advertisers are now realizing that crafting engaging programmatic video ads an...
In today’s digital age, consumers are bombarded with advertisements across various platforms. However, one medium continues to capture attention, that ...
Programmatic display advertising has revolutionized the way businesses approach digital advertising. By using sophisticated algorithms and real-time bidding,...
Home repair contractors face a rapidly changing digital marketing landscape, and keeping up with the latest advertising tactics can be the key to success. In...
The world of digital ads is constantly evolving, and it can be challenging for marketers to keep up with the latest trends. Today, the two most popular adver...
Check out the recorded geofencing webinar and ebook that provides great insights on programmatic display and geofencing.
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Back in my yellow pages days, we talked a lot about two kinds of advertising. Creative Media, like TV, radio, newspaper and billboards was used to “create” interest and awareness in a business or product. Directional Media, like yellow pages…
Finding geofencing companies and geofencing advertising companies that can white label their geo-fencing services can be difficult. Some require you to have ...
In order to understand geofencing, it is essential to understand what is a geofence. A geofence is a virtual perimeter for a real-world geographic area. A ge...
As SMB’s and corporations work to locate and adopt new digital advertising platforms, Over The Top TV (OTT Advertising) and Connected TV Advertising are ac...
In an increasingly competitive higher education environment, institutions must go beyond traditional recruitment strategies to meet enrollment targets. From ...
Programmatic display advertising has revolutionized the way businesses approach digital advertising. Leveraging sophisticated algorithms and real-time biddin...
The legal industry is more competitive than ever. With potential clients flooded by countless law firm ads, standing out requires precision, data-driven deci...
In 2024, dating apps have become more than just a way to find love—they’re now a bustling marketplace where millions of users connect daily. With over 57...
Programmatic video advertising is gaining traction all over the digital space. Advertisers are now realizing that crafting engaging programmatic video ads an...
In today’s digital age, consumers are bombarded with advertisements across various platforms. However, one medium continues to capture attention, that ...
Programmatic display advertising has revolutionized the way businesses approach digital advertising. By using sophisticated algorithms and real-time bidding,...
Home repair contractors face a rapidly changing digital marketing landscape, and keeping up with the latest advertising tactics can be the key to success. In...
The world of digital ads is constantly evolving, and it can be challenging for marketers to keep up with the latest trends. Today, the two most popular adver...
Check out the recorded geofencing webinar and ebook that provides great insights on programmatic display and geofencing.
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Technology has allowed us to access the globe from the comfort of our armchairs. But it can also work on a hyperlocal level. Geofencing marketing makes use of modern technology to focus on a localized area only. Learn more about…
