In the age of attention scarcity, video has emerged as the most effective way to educate, engage, and move communities to action. For government health departments, YouTube offers a rare opportunity: unmatched reach, emotional resonance, and precise audience targeting all…
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Government public health departments face increasing difficulty in reaching diverse and dispersed populations. Traditional broadcast channels are no longer the default. A growing number of Americans—especially younger generations, multicultural households, and rural communities—consume content through streaming platforms, bypassing linear TV…
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