Combining Video Marketing W/ OTT, Pre-Roll & YouTube For ROAS Maximization – December 11th, 2024
Happy New Year from the team at Propellant Media! We wanted to end the year with a bang and share some tips and tricks to maximize your ROI with yout video marketing efforts in the new year. I
The Last Ride: The Last White Label Partner Webinar of 2024 – December 4th, 2024
As we bring this year to a close, we’re excited to host our final webinar for our white label partners and agency owners. We’ve worked hard to determine how to help our agency partners scale. We even created a separate website specifically for our agency and white-label partners (www.propellantmediapartners.com). We understand the challenges of running a successful agency and want to provide you with the tools and resources to overcome those challenges.
During this webinar, our CEO and founder will discuss the latest digital marketing trends for 2025 and how they will impact your agency. Here’s a high-level overview of what we discussed in this webinar:
- The Latest Trends in Geofencing & Programmatic Display
- How to incorporate google ads and meta into programmatic display
- How to Navigate the Propellant Media Academy
- New Tools & One-Pagers to Help You Sell with Confidence
- Your Roadmap to Successful Client Sales
- How to Leverage Our Media Planners for Strategy, Sales, and Campaign Execution
How Healthcare Brands Attract Patients With HIPAA Compliant Digital Strategies – October 9th, 2024
We know that COVID-19 drastically impacted medical and healthcare institutions across the United States in 2020 and beyond. In 2024, healthcare brands are facing challenges in reaching their target audiences due to patient privacy laws. With more healthcare practices shifting their advertising dollars, there’s still a need to find ways to allocate marketing dollars to remain top of mind effectively.
Propellant Media continues to work with several senior care, dental, medical, and healthcare institutions based on many of the best practices we’ve implemented and the challenges we’re seeing. In light of this, We hosted a medical marketing webinar for marketing agencies & professionals, senior care living facilities, and medical and hospital systems.
In this webinar, you will learn:
- How medical and hospital practices are shifting marketing tactics
- New challenges healthcare systems are facing
- How healthcare institutions are tackling those challenges with new digital strategies
- How geofencing marketing and ott advertising are giving medical and hospital systems a leg up
- Steps to developing the ideal omni-channel marketing strategy
- Analytics & reporting best practices for healthcare institutions
Grow Your Business Through our White Label Partner Tools & More – October 2nd, 2024
In our recent white-label partner webinar, we covered crucial topics related to programmatic advertising and how our solutions help agencies scale and enhance campaign performance. We discussed our white-labeled solutions, including geofencing, OTT advertising, Google Ads, and Facebook Ads, and highlighted how we support agency scaling throughout the onboarding process. CEO Justin Croxton also provided a window into our proprietary technology and how it empowers our partners to deliver successful campaigns for their clients.
During this interactive session, we explored the following concepts:
- How Do We Support Agency Partners That Are Looking To Grow and Scale
- Why 4 – 6 Months Are Critical to Discerning Campaign Performance
- 5 Minutes To Becoming A Media Planning Pro
- Setting Client Expectations with Geofencing and Programmatic Display Campaigns
- A Propellant Media Academy Refresher
How To Generate More High Quality Leads On Facebook & Instagram – August 28th, 2024
At Propellant Media, we’re always committed to bringing you cutting-edge insights and strategies to elevate your digital marketing game. This webinar will provide valuable insights and actionable strategies for anyone looking to boost their lead-generation efforts on these popular social media platforms. Whether you’re a business owner, marketer, or social media enthusiast, this webinar will help you maximize your lead generation potential.
What to Expect from This Webinar:
- 5 Proven Ways to Boost Lead Quality on Meta (Facebook/Instagram): Learn how to attract and convert more ideal customers.
- The Power of Diversifying Your Digital Marketing: Discover why stepping beyond programmatic display and geofencing marketing can revolutionize your strategy.
- The Secret to Audience-Driven Success: Understand why it’s crucial to focus on your audience rather than just the platforms or tactics.
- Maximizing Conversions Across Digital Channels: Explore how different audiences behave on various platforms and how to optimize for each.
- Integrating Geofencing with Facebook/IG Campaigns: Find out how to effectively combine geofencing with your social media efforts for a seamless campaign.
- Our Approach to Effective Paid Social Campaigns: Get a sneak peek into how Propellant Media sets up and manages highly successful Facebook and Instagram campaigns.
The Wonderful World of Geofencing Marketing – June 26th, 2024
Are you ready to take your marketing game to the next level with geofencing and programmatic display? You’re in luck because we’ve hosted an informative webinar called “The Wonderful World of Geofencing Marketing & Programmatic Display.”
Whether you’re a beginner or an experienced professional, there’s always something new to learn. Our webinar is the perfect opportunity to refresh your geofencing and programmatic display knowledge.
Here’s a high-level overview of what we’ll be discussing in this upcoming livestream:
- What Is & Is Not Geofencing Marketing
- How We Do Geofencing Marketing @ Propellant Media
- How To Serve Facebook & Instagram Ads To Your Geofencing Audience
- Innovative Ways To Measure Performance
- Top 5 Industries & Use Cases Of Geofencing Marketing
- How To Incorporate Geofencing Into Your Overall Media Planning
Win More Business Without Doing The Work: Propellant Media’s Direct Referral Program – May 22, 2024
At Propellant Media, we have cultivated thousands of relationships with agencies and organizations, serving as the behind-the-scenes powerhouse to build marketing campaigns that drive revenue for clients and their customers. We believe our partners reap the benefits of the customers they direct and refer our way, and we provide support to make it easier to do so.
In this week’s webinar, we explored the advantages of our Direct Referral Partner Program and how it can benefit you and your organization.
Here’s an overview of the topics we discussed:
- How to receive monthly recurring referral fees from Propellant Media
- The Propellant Media Academy simplifies your job
- How to use our free one-pager to attract engaging new prospects
- How does the referral program work?
- The geofencing & marketing solutions you can refer
- Why could the Referral Program be beneficial for White Label Partners?
How PM Pitches New Business and Generates Quality Leads – April 30, 2024
During the webinar, white label partners learned exclusive information about Propellant Media’s media planning strategies, effective conversation techniques, and cutting-edge tools we use in our pitches. This is an excellent opportunity to refresh your knowledge about our program’s offerings and stay updated with the latest resources from our academy.
Below is a synopsis of the topics we covered in the live stream:
- The One Digital Marketing Graphic That Turns Heads During Our Pitch
- How We’re Building Trust Immediately With Brands
- What Gets Clients To A Yes Versus A Maybe
- How To Make The Propellant Media Academy Work For You
- Why You Don’t Need A Propellant Media Type Website To Be Successful
- New Solutions To Help Devise Effective Media Plans For Clients
How To Generate Leads & Calls Through Google Ads, LSA & Microsoft Ads – March 28, 2024
As a Google Premier Agency, one of the most crucial digital channels in your marketing toolkit, paid search, is essential to optimizing and expanding your lower funnel strategies beyond the programmatic realm. We are thrilled you will watch our enlightening webinar on mastering Google Ads and Paid Search tactics.
Google Ads, Microsoft Ads, and LSA play pivotal roles in helping businesses engage with their target audience and discover solutions based on in-depth market research. A well-tailored campaign and a proactive team to monitor performance are key elements for success.
In this week’s webinar, we will delve into the following topics:
- Local Service Ads: A lead generation powerhouse for local service companies.
- Why Google Ads Should Be a Staple in Your Strategy: Uncover the value of integrating Google Ads into your marketing mix.
- Mastering Keyword Research: Learn effective strategies for driving targeted traffic to your website.
- Cutting Wasted Spend by 50 – 70%: Proven tactics to optimize ad spending and maximize ROI.
- Enhancing Conversion Rate Optimization: Powerful techniques to convert leads into loyal customers.
- Boosting Click-Through Rates: Discover the secrets to capturing your audience’s attention.
- Performance MAX vs. Search Campaign Types: Understand the differences and when to test each for optimal results.
- Integrating with Programmatic & Geofencing Campaigns: Learn how Paid Search strategies complement other marketing efforts.
White Label Partner Webinar (How To Generate New Business) – February 14, 2024
Love is in the air! White-label partners and agency owners, join us to refresh our program’s offerings, discover cutting-edge tools & resources from our academy, and explore innovative strategies for exponential growth in 2024.
Here is a high-level overview of what we discussed in this week’s webinar:
- Roadmap To Getting Started With Client Sales With Geofencing/Programmatic Display
- How To Focus On 2 Verticals At Once
- Use Case Of Using The Academy To Connect With Brands
- How To Make The Propellant Media Academy Work For You
- New Tools & Resources (Including One-Pagers) For You To Sell Better
- Inbound Marketing Tips You Can Implement Today
Roses are red, violets are blue, and we have this webinar recorded just for you!
Power Of New 1st Party Data Targeting Tactics For Display Advertising – February 13, 2024
Nothing is better than leveraging 1st party data for digital advertising campaigns. Take Meta as a great example. The power of utilizing your own CRM data and even creating lookalike audiences has allowed brands to scale and reach the core audiences they intend. But the use of 1st party data doesn’t stop or start with digital marketing. It’s the world we live in now, and embracing the use of the 1st party data is critical to future advertising efforts.
In this webinar, we will discuss the following:
- What Is 1st Party Data & Why It Matters For The Future Of Advertising
- Why This is Critical In The New Privacy And Cookie Environment
- The Steps Platforms Are Taking To Measure Conversion Data
- Core Programmatic Tactics Including CRM Retargeting & Addressable Geofencing We Leverage With 1st Party Data
- Ways To Empower Meta/LinkedIn Campaigns With 1st Party Data
- How Best To Allocate Within Your Marketing Mix
How To Generate More High Quality Leads On Meta/Facebook/Instagram – January 31, 2024
At Propellant Media, we always strive to provide our clients with the latest insights and strategies to enhance their digital marketing efforts. Here’s what we covered in the webinar:
- Why it’s critical to expand your digital marketing campaigns beyond programmatic display and geofencing marketing
- Why it’s about the audience and not just the digital marketing platform/tactic
- Why do audiences convert differently across digital channels
- 7 Ways To Improve Lead Quality On Meta
- How to implement effective Facebook/IG campaigns with your geofencing campaigns
- How we push audiences into Facebook/IG for more well-rounded campaigns
- Primer on how we at Propellant Media set up effective paid social campaigns
New Year, New White Label Partner Tools & More – January 17, 2024
Happy happy new year. To start the year with a bang, we will be hosting our first webinar dedicated exclusively to our esteemed white-label partners and agency owners. Get ready to discover cutting-edge tools and resources from our academy and explore innovative strategies that even marketing firms can adopt for exponential growth in 2024.
In this webinar, we will discuss the following:
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- What’s New On The Landscape For Geofencing & Programmatic Display
- How To Navigate The Propellant Media Academy
- New Tools & Resources (Including One-Pagers) For You To Sell Better
- Inbound Marketing Tips You Can Implement Today
- Roadmap To Getting Started With Client Sales
- How To Use Our Senior Directors For Strategy, Sales, and Campaign Execution
How To Leverage OTT (Connected TV) Advertising For The Holidays/Q4 – November 16, 2023
The holiday season is just around the corner, and we have an exciting opportunity for you to supercharge your advertising efforts! As the year-end rush begins, it’s crucial to make every advertising dollar count, and that’s where CTV/OTT (Connected TV) can make a significant difference.
We’re thrilled to invite you to our exclusive webinar: How To Leverage CTV Advertising For The Holidays. Whether you’re a seasoned marketer or just getting started, this webinar is your key to unlocking the full potential of CTV, Omnichannel, and even programmatic tactics during the holiday season.
Here’s what you can expect to learn:
- How To Develop Programmatic Strategies For Holiday Sales
- The Appropriate OTT/CTV Advertising Tactics By Industry
- New Tactics Available In The OTT Advertising Space
- How To Measure Attribution With OTT Advertising
- How To Incorporate CTV Advertising Into Any Digital Media Plan
Winning the Digital Political Advertising Battle – October 26, 2023
Many political consultants, agencies, and political advertisers seek new digital marketing solutions that can allow them to micro-target voters with proper messaging. At Propellant Media, we’ve onboarded many political advertising solutions, including our ability to experience up to 90% household addressable match rates and target voters with Display, Native, Pre Roll Video, and OTT/CTV Ads. Click here to view our political advertising capabilities. You can view many of our data targeting parameters here.
We’ve leveraged geofencing for numerous political campaigns, but programmatic display offers unique, cost-effective advantages for targeting constituents and audiences. So, we decided to teach best practices from our successful work with candidates, super PACs, and ballot initiatives nationwide.
In this week’s live stream, we discussed:
- How To Leverage Geofencing Marketing For Political Advertising
- How We Can Get A List Of Voters For You To Reach Out To Digitally
- Top Strategies We Use For Political Advertising Campaigns
- Requirements To Consider For Creative Ads When Developing Campaigns
- How To Leverage Facebook + Instagram For Political Advertising
- How We Get Up To 90% Match Rates For OTT & CTV Advertising For Political Advertisers
The Wonderful World Of Geofencing Marketing + Programmatic Display – October 4, 2023
Geofencing Marketing is a powerful strategy for targeting users based on their physical activities and the places they go. At Propellant Media, we use the same tactics for ourselves but also implement full-funnel programmatic tactics for a well-rounded strategy.
In this week’s livestream refresher, we discussed:
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- How We White Label Geofencing To Marketing Agencies
- What Is & Is Not Geofencing Marketing
- New Programmatic Tactics To Consider
- How We Do Geofencing Marketing @ Propellant Media
- Innovative Ways To Measure Performance
- Top 5 Industries & Use Cases Of Geofencing Marketing
- How To Incorporate Into Overall Media Planning
The Keys to Client Retention in the Programmatic Display World – August 29, 2023
Running a successful agency or marketing company involves a two-fold challenge: acquiring customers and retaining them. While scaling is undoubtedly crucial, it’s not just about delivering results. It’s about creating an experience that brands remember and cherish when they collaborate with your team. CEO of Propellant Media, Justin Croxton, delved deep into the critical 20% that complements the 80% effort driving retention in agency-client relationships.
Here is a high-level overview of what was discussed in this week’s webinar:
- How We Retain Clients at Propellant Media
- Discover the secrets behind our client retention success and learn strategies you can implement in your agency.
- Developing Effective Geofencing + Programmatic Strategies
- Uncover the power of geofencing and programmatic advertising to enhance your client campaigns.
- Programmatic Display: Unraveling Myths and Facts
- Gain clarity on what programmatic advertising truly entails and what misconceptions to avoid.
- Propellant Media’s Service Excellence Best Practices
- Learn our top-notch service practices that go beyond expectations and establish strong client relationships.
- Beyond Service: Understanding Consumer Priorities
- Explore the factors beyond service that truly matter to consumers and how to address them effectively.
How PM Builds & Runs Highly Producing Google Ads/Search Campaigns – July 21, 2023
Google Ads & Paid Search is critical to finding customers and leads in-market research solutions to their problems. Thus, a well-optimized campaign with a team proactively reviewing performance is vital. In this webinar, we discussed:
- Why Google Ads Should Be Part Of Everyone Strategy
- How to Conduct Solid Keyword Research
- How To Limit 50 – 70% Of Wasted Spend
- Top Tactics To Improve Conversion Rate Optimization
- How To Double Click Through Rates
- Performance MAX vs. Search Campaign Types…What To Test & When
- How This Fits With Programmatic & Geofencing Campaigns
With so many impactful insights and data analytics discussed, we encourage you to watch the full webinar recording!
Exclusive White Label Partner Tools & More – June 29th, 2023
At Propellant Media, we value the success of our white label partner’s campaigns and strive to provide them with the knowledge and tools necessary to achieve outstanding results. That’s why our CEO Justin Croxton has dedicated a webinar to discussing ways to enhance your understanding of programmatic advertising and campaign performance.
Here is a high-level overview of what was discussed in last week’s webinar:
- Can Programmatic Work for Lead Generation?
- Discover the role programmatic advertising has in lead generation, intent, and brand awareness.
- Why 3 Months Are Critical to Discerning Campaign Performance
- Learn why giving your campaigns a three-month timeframe is essential for accurately measuring their success. We will discuss the importance of gathering sufficient data and conducting thorough analyses to optimize campaign performance.
- The True Nature of Programmatic Display Advertising
- Gain insights into the true nature of programmatic display advertising. We will uncover its potential, discuss best practices, and explore how it can be harnessed to deliver exceptional results for your clients.
- Setting Client Expectations
- Discover how to effectively manage client expectations when it comes to programmatic and geofencing marketing campaigns. We will provide guidance on setting realistic goals, communicating campaign progress, and ensuring client satisfaction.
- A Propellant Media Academy Refresher
- We will also provide an exciting update on the latest developments in our Propellant Media Academy. Learn about the new resources, training modules, and support materials available to enhance your knowledge and expertise.
How To Combine Video Marketing With OTT, Pre-Roll & YouTube ROI Maximization – May 31st, 2023
In today’s digital landscape, video has become a driving force in capturing audience attention and boosting brand engagement. However, understanding how to leverage the right channels and optimize return on investment (ROI) is crucial for success. That’s where our webinar comes in!
During this power-packed session, our CEO, Justin Croxton, dove deep into the strategies and tactics that can help you unlock the true potential of video marketing. Here’s what you can expect to learn:
- Understanding the synergy between video marketing and Over-The-Top (OTT): Explore how OTT platforms like Netflix, Hulu, and Amazon Prime have revolutionized the way we consume video content and learn how to integrate OTT advertising into your marketing strategy.
- Unleashing the power of pre-roll campaigns: Discover how to effectively utilize pre-roll advertisements on platforms such as YouTube, TikTok, and Facebook to engage your target audience, increase brand visibility, and drive conversions.
- How to incorporate video with paid social platforms such as META and LinkedIn: Walking through a play-by-play of how you can incorporate video with some of your most popular social platforms.
- YouTube ROI maximization strategies: Learn the proven techniques to optimize your YouTube presence, maximize your return on investment (ROI), and capitalize on the immense reach and engagement potential of the world’s largest video-sharing platform.
- Case studies and success stories: Gain insights from real-life examples of businesses that have successfully combined video marketing, OTT, pre-roll campaigns, and YouTube ROI maximization to achieve their marketing goals.
- Informative Q&A session: Get answers to your burning questions related to video marketing, OTT advertising, pre-roll campaigns, and YouTube optimization.
Unleash The Power of Small Business Marketing: 13 Proven Strategies For Boosting Revenues – May 4th, 2023
Aren’t you tired of trying every marketing strategy out there and not seeing any real results? As small business owners ourselves, we understand how frustrating it can be to spend time and resources on marketing efforts that don’t pay off. So, in honor of National Small Business Week (May 1 – 7, 2023), Propellant Media’s CEO Justin Croxton dedicated an entire webinar to the success of your small business.
Our marketing experts have carefully selected and tested these strategies to help small business owners like you increase their revenue and lead generation. In this webinar, Justin shared practical tips and tricks that you can apply right away to make a real impact on your bottom line.
Check out the topics discussed in this week’s webinar:
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- The 3 Pillars To A Solid Foundation In Your Google Ads Campaign
- How To Improve Lead Quality Across Facebook Ads & Paid Social
- 4 Simple Things To Add To Your Website To Generate Interest
- The One Thing Brands Don’t Do Prior To Their Launch Of Organic & Paid Campaigns
- Automation For The Win: HubSpot Marketing Or CRM Marketing Automation Tools
Development Strategy & Campaign Best Practices Across 10 Industries – April 25th, 2023
Propellant Media’s primary objective is to equip our white label partners with cutting-edge tools, comprehensive data, and proven strategies that yield the desired results for you and your clients. We are committed to delivering innovative solutions that enable our partners to achieve their business goals and stay ahead of the competition. In this week’s live stream, Propellant Media CEO Justin Croxton gives insights into best practices, and strategy development and walks us step by step through the right way to stretch your ad spend budget!
Here is a recap of what we covered👇:
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- How To Develop Sound Strategy Across 10 Popular Industries
- The Best Tactics And Budget Levels To Utilize
- Why We Have Set Campaign Policies To Ensure Success + Ease Of Management
- How To Incorporate Programmatic & Geofencing Media Plans With Paid Social & Search
- Strategies To Leverage Creative & Flighting Of Creative Ads
How Agencies & B2B Marketers Can Win At Inbound Marketing – March 14th, 2023
In this week’s live stream, Propellant Media CEO Justin Croxton uncovers inbound marketing trade secrets, strategies, and trends that will bring extreme value to you, your bottom-line costs, and B2B verticals. Most people don’t consider how critical email marketing, value, content, and conversion rate optimization truly are. As an omnichannel marketing firm focused on geofencing advertising, it’s easy for our attention to be centered on paid media. This is why he dedicated an entire webinar to discussing the importance of inbound marketing and how to generate more leads for B2B Brands.
Here is a high-level overview of what was discussed:
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- How Propellant media Uses Hubspot Marketing To Generate Leads
- The One Tactic You Can Use To Convert More Leads
- How TO Nurture The Customer Relationship Into Leads & Sales
- Why Paid Media & Organic Traffic Is Only 1/3rd of The Battle
- The Proper Email Marketing Cadence To Generate More Bookings & Get Results
How To Grow Revenues & Brand Awareness W/ Programmatic TV & OTT/CTV Advertising – January 24th, 2023
As a business owner, our team at Propellant Media knows how difficult it can be to grow revenues while strategizing ways to increase brand awareness. However, our experts are here to lend context and perspective by leveraging OTT Advertising…the fastest-growing digital advertising channel.
In this week’s webinar, we covered the following topics:
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- Audience Targeting Capabilities Within the OTT/CTV Ecosystem
- How To Incorporate Geofencing & Addressable Geofencing With OTT/CTV Advertising
- The Projected Growth Expected With Smart TV Advertising In The Coming Years
- How To Develop Digital Strategy For OTT Advertising
- How To Measure Offline & Online Conversions With OTT/CTV Advertising
- Developing Media Plans For Brands Who Want To Incorporate Into Their Digital Advertising
New White Label Partner Tools & More – January 10th, 2023
Happy New Year from the team at Propellant Media. In our effort to provide more support to our companies, media groups, agencies, and white label partners whose clients are utilizing our full suite of programmatic solutions, we started the year off with a knowledge refresher.
Here’s a rundown of everything we covered in the webinar:
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- Discuss New Business Development Processes For White Label Partners
- New Updates With OTT Advertising & Meta Geofencing
- Roadmap To Getting Started With Client Sales
- Reminder Of Academy Trainings Available To Partners
- How To Use Our Senior Directors For Strategy, Sales, and Campaign Execution
Leveraging Geofencing Marketing + OTT Advertising with Facebook + Instagram Campaigns – October 5th, 2022
In our experience, omni-channel marketing is where you want to be with your digital ad spend. With the over saturation or reliance on any single digital channel, relying on just that one channel to market to your customer avatar won’t get the job done. You’ll need multiple competitive channels to market your campaigns to stay in the game and ensure you’re reaching your audience across multiple channels because audiences convert differently across various channels. In this webinar, we discussed:
- Why it’s critical to expand your digital marketing campaigns beyond programmatic display and geofencing marketing
- Why it’s about the audience and not just the digital marketing platform/tactic
- Why audiences convert differently across digital channels
- How to implement effective Facebook/IG campaigns with your geofencing campaigns
- How we push audiences into Facebook/IG for more well-rounded campaigns
- Primer on how we at Propellant Media set up effective paid social campaigns
The Wonderful World Of Geofencing Marketing/Programmatic Display – July 13, 2022
In this webinar, we brushed up on the basics of geofencing and some cool new strategies we’ve deployed with geofencing marketing including:
- What Is & Is Not Geofencing Marketing
- How We Do Geofencing Marketing @ PM
- How To Serve Facebook/Instagram Ads To Your Geofencing Audience
- Ways To Measure Performance
- Top 5 Industries & Use Cases Of Geofencing Marketing
- How To Incorporate Into Overall Media Planning
White Label Partner Webinar (Gaining Sales Momentum) – April 27th, 2022
Propellant Media believes business development and sales for our white label partners are critical to gaining momentum and landing prospects who want to utilize geofencing marketing, ott advertising, and other digital solutions. In this webinar, we covered:
- Discuss New Business Development Process For White Label Partners
- Roadmap To Getting Started With Client Sales
- Reminder Of Academy Trainings Available To Partners
- How To Use Our Senior Directors For Strategy, Sales and Campaign Execution
How To Build High Producing Google Ads Campaigns – April 1st, 2022
Beyond the world of programmatic display and geofencing marketing is the tried and true Google Ads Paid Search & Paid Social. We run omnichannel advertising campaigns that includes not just geofencing marketing, but also site retargeting, paid search (Google Ads), and paid social. For all of our partners and enterprises connected to Propellant Media, we wanted to show you how we build powerful lower funnel Google Ads campaigns for both our white label partners and direct brands. In this webinar, we covered:
- Introduction To The Propellant Media Paid Search Media Planning Course
- Checklist For Campaign Launches
- Developing Strategy For Google Ads Campaign Strategy
- How To Limit 70% Of Waste Before Launching A Campaign
- Incorporating Into Omnichannel Media
- How We Use Google Keyword Planner To Laser Targeted Campaigns
- Why Conversion Tracking Set Up Is Crucial To All Campaigns
How To Market To Diverse Markets Authentically (Black History Month Webinar) – February 24th, 2022
Propellant Media places priority on Diversity and Inclusion in the advertising industry. We believe that the future of advertising will focus on the voices of various minority ethnic groups. Learn how to effectively and authentically advertise from our expert CMO Benny Bennafield in this week’s webinar.
This is what we discussed:
- The Media Tools Available to reach Black, Asian and Hispanic Audiences
- OTT/CTV Audience Usage Information
- Credit Bureau Audience Data
- Interesting Diversity Advertising Use Cases
White Label Partner (CPM Margin Calculator & Google Ads Media Planning Course) – February 17th, 2022
Ever wanted to calculate your margins and determine impressions from clients relative to the CPM’s you pay Propellant Media? Takes you a while to determine how much you would earn versus want to put towards media spend for your clients? We developed a CPM Calculator just for our white label partners.
There will be a lot that we will cover in the webinar including:
- Access To The New Partner CPM Calculator
- How To Calculate Mark Ups & Markdowns
- Updates To The PM Academy
- Access To The New Google Ads Media Planning & Sales Course
The Power Of Omnichannel Site Retargeting – How To Leverage With Banners, Preroll Video & OTT Advertising – Webinar January 26th, 2022
In this week’s webinar, we covered:
- Why You Must Implement Omnichannel Site Retargeting For The Bulk Of Your Campaigns
- How to leverage site retargeting across multiple digital channels including Programmatic DSP Exchanges, Google Display, YouTube, Facebook/Instagram, TikTok, LinkedIn, and OTT Streaming Platforms like ROKU
- How to media plan with site retargeting across your existing marketing media mix
- Ideal Budget Plans For Omnichannel Site Retargeting Based On Current Website Traffic
- The Process For Seamlessly Implementing An Omnichannel Site Retargeting Campaign
How To Navigate The Propellant Media Academy – Webinar November 4th, 2021
In this week’s webinar, Propellant Media explains:
- How We Set Up White Label Partners To Succeed
- The Propellant Media Academy
- Check out the Free Jumpstarter Course In The Interim
- How To Develop Programmatic Strategies For Q4 & Holiday Sales
- The Appropriate OTT/CTV Advertising Tactics By Industry
- New Tactics Available In The OTT Advertising Space
- How To Measure Attribution With OTT Advertising
- How To Incorporate CTV Advertising Into Any Digital Media Plan
How White Label Partners Can Win In Q4 With Proven Strategies – Webinar October 12, 2021
In this week’s webinar, we discussed:
- How Our Analytics & Reporting Allows Brands & Agencies To Scale
- Did A Walk Through Of Our New Propellant Media Academy For White Label Partners Only
- New Tools & Strategies Our Team Is Leveraging For Brands
- Tried & True Geofencing Strategies
- New OTT Advertising capabilities
- Addressable Geofencing (Audience Curation)
- And We’ll Have A Big Ask Us Anything Session As Well
How Restaurant Groups & Food Brands Can Win With Advanced Marketing Strategies – Webinar August 5, 2020
Covid has greatly impacted restaurants and food brands more than any other industry across the country, but still need digital solutions to increase customer acquisition. Learn how restaurant groups are shifting marketing and digital tactics today to other tactics ranging from geofencing marketing and OTT advertising to Facebook and Google Ads.
In this webinar, you will discover:
- How restaurant groups are shifting digital marketing tactics
- New challenges restaurant and food brands are facing in the new normal
- How restaurant groups are tackling those challenges with new digital strategies
- How geofencing marketing & ott advertising are giving restaurant groups a leg up
- Steps to developing the ideal omni channel marketing strategy on a respectable budget
Webinar – Jumpstart Business Development With Geofencing Marketing & Programmatic Display
With the many white label partners we work with, we understand it can be difficult thinking through the process to jumpstart business development efforts. We wanted to create this video mainly to provide reminders on what you get as a white label partners, but to also speak through strategy and process for business development and how we describe as educating prospects. In it, we discuss
In this webinar, you will discover:
- Top Industries To Target For Programmatic Display & Geofencing Marketing
- What you get as a white label partner you can deploy day 1 for business development
- The solutions within the programmatic ecosystem you can share with prospects
- How to create more conversations with existing clients and prospects
- How to even educate prospects on OTT Advertising
Digital Marketing Ideas & Best Practices For Hospitals & Medical Systems – Webinar May 28, 2020
Covid has greatly impacted healthcare and medical institutions across the country, but still need digital solutions to increase patient acquisition. Learn how healthcare institutions are shifting marketing and digital tactics today to other tactics ranging from geofencing marketing and OTT advertising to Facebook and Google Ads.
In this webinar, you will discover:
- How medical practices are shifting digital marketing tactics
- New challenges hospital systems are facing in the new normal
- How healthcare institutions is tackling those challenges with new digital strategies
- How geofencing marketing & ott advertising are giving medical practices a leg up
- Steps to developing the ideal omni channel marketing strategy for today
How Universities Can Utilize Geofencing Marketing In Our New Normal – Webinar May 7, 2020
Covid has greatly impacted universities across the country, but still need digital solutions to increase enrollment. Learn how universities are shifting marketing and digital tactics today to other tactics ranging from geofencing marketing and OTT advertising to Facebook and Google Ads.
In this webinar, you will discover:
- How universities are shifting digital marketing tactics
- New challenges universities are facing in the new normal
- How academia is tackling those challenges with new digital strategies
- How geofencing marketing & ott advertising are giving universities a leg up
- Steps to developing the ideal omni channel marketing strategy for today
Digital Marketing Strategies In A New Normal – Webinar April 23, 2020
Covid-19 has hit many families and companies incredibly hard. But the question for many companies remains should I continue advertising during this time. In this special webinar hosting by The Gathering Spot, we discuss:
- How to leverage digital marketing in 2020
- Strategies Propellant Media utilizes for our own agency
- How to market on a budget
COVID 19 & Marketing In Uncertain Times – Webinar March 27, 2020
We are getting this question often from clients. What should I do during this period when COVID-19 has hit so many companies and individuals? So we have a panel of experts in marketing who can shed some light on the matter and provide points on what companies can do during this time.
We have the following experts participating the Q & A Discussion:
- Chris Dryer (Rankings.io) – SEO
- Nikkia Adolphe (Media Frenzy Global) – PR/Communication
- Benny Bennafield (Propellant Media) – Branding
- Justin Croxton (Propellant Media) – Google Ads/Paid Media
How To Leverage OTT Advertising For 2020 & Beyond – Webinar February 18, 2020
As powerful as geofencing marketing has been for organizations needing direct programmatic advertising solutions, OTT (Over The Top TV) Advertising is experiencing explosive growth. Considering over 85% of households now have a streaming device, the opportunity for smaller and midsize brands and agencies to bring this core solution to their enterprises couldn’t be more prime than it is now.
In this webinar, we discuss:
- What Is OTT & Connected TV Advertising
- Statistics That Make OTT Advertising A Must Have For Brands
- How To Combine It With Geofencing Marketing Campaigns
- How To Strategically Integrate Into Digital & Offline Marketing Campaigns
- Top Verticals Winning With OTT Advertising
- How To Measure Attribution From OTT Advertising (Including Measuring Walk-In Foot Traffic)
Developing Proper Strategy For Programmatic & Geofencing Campaigns – Webinar January 14, 2020
How Propellant Media goes about developing strategy and media game plans for programmatic display and geofencing campaigns. In this webinar, you will learn:
- How to go back to the fundamentals of marketing and the customer journey your companies go through
- The marketing funnel we developed to pick and choose the proper tactics
- Refresher on the programmatic tactics beyond Geofencing you have at your disposal
- How to develop programmatic strategy across multiple industry verticals
- Why programmatic strategy is equally important as programmatic execution
- How OTT Advertising can fit in with Addressable (Household) Geofencing Campaigns
Geofencing Strategy For Retailers/Food Establishments – Webinar July 7, 2019
How Propellant Media goes about developing strategy for retailers with a brick and mortar location. In this webinar, you will learn:
- The retail industries that thrive with geofencing marketing
- How to think through the customer journeys of individuals shopping for your products and services
- How to pick the right locations to geofence
- How to measure foot traffic to your location from geofencing marketing campaigns
Agents Of Change Conference (What Is Geofencing Marketing) – November 2018
Agents of Change is a forward thinking conference for innovators and marketers brining cutting edge solutions and ideas to the masses. In my talk, I discuss the nuances of geofencing and how it’s a sensible tool utilized by Fortune 500 companies.