What Is Geofencing And How Does It Work?

Geofencing is a location based technology RFID (Radio Frequency ID) enabling many different businesses and enterprises to accurately track, market to, and effectively alert administrators when a person has entered or exited the virtual geofence.  There are many uses of geofencing beyond marketing and to better understand the complexities behind it, we must explore all the nuances centered around geofencing. TABLE OF CONTENTS – JUMP TO A SECTION What Is Geofencing In Precise Terms? How Geofencing Truly Works? Different Uses & Applications of…

What Is OTT Advertising…The Ultimate Buyers Guide

As SMB’s and corporations work to locate and adopt new digital advertising platforms, Over The Top TV (OTT Advertising) and Connected TV Advertising is accelerating faster than any other digital marketing channel.  People are consuming more and more video content through their smart phone devices as well as through laptops and desktops.  YouTube began the trend of video adoption into smartphone and laptops.  But now that sense of comfort has proven consumers can watch longer form content.  So when you see trends of…