Author: Justin Croxton

Justin Croxton is the managing partner and CEO of Propellant Media, a geofencing marketing and omnichannel advertising agency with offices in Atlanta, GA and Charlotte, NC. Justin is a Hubspot Champion User and works with companies across multiple verticals including B2B, Retail, Education and Home Care Services.

Top Pay Per Click Advertising (PPC) Questions To Ask Any Paid Search Agency Guide

January 25, 2021 | by Justin Croxton
Want a copy of our new PDF “21 Questions To Ask Any Pay Per Click Advertising (PPC) Agency”  Just enter your email address for free access.  BELOW IS AN EXCERPT FROM THE LIST Are you looking for direct pricing or white label partner pricing?Direct pricingWhite label partner pricing What industry do you operate in and need assistance with?White Label/Reseller (i.e Ad Agency, Media Group)Retailer/FranchisesEvent/Trade Show MarketingCar Dealerships/AutoFood/Beverage/RestaurantHigher Education/AcademiaBanking/FinanceHealthcare/MedicalPolitical/GovernmentReal EstateLegal/Law FirmsProfessional ServicesHome Care ServicesTravel/HospitalityNon ProfitsOther   Trying to find the proper paid agency can…
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Geofencing Marketing Webinar

January 25, 2021 | by Justin Croxton
We have companies that always want a more comprehensive overview of geofencing marketing for both agencies and companies.  Below is one of our recorded webinar that we recently did.  It covers: What Is Geofencing Dispel Many Geofencing Strategy & Use Cases With Geofencing How To Measure Foot Traffic W/ Geofencing How To Profit From Geofencing Advertising How To Win More Business With Geofencing How To Get Started With Geofencing   If you have any additional questions, feel free to contact us or check…
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Measure SEO Performance – Tracking SEO Success With Tools

January 25, 2021 | by Justin Croxton
Measure SEO Success – Tracking Performance Of SEO With Tools & Metrics Most small to mid size businesses are skeptical of search engine optimization (SEO).  The growing concern is three-fold.  First it takes time to rank for those contextually relevant keywords related to a business (3 – 6 months on average).  Second, it costs money to invest into this marketing channel, and companies may not get the immediate benefit of those advertising dollars.  Lastly, the business may not understand how to measure the…
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CBS Pitch Competition

January 24, 2021 | by Justin Croxton
As a Minority Supplier Diversity Certified Company, we were invited to pitch our services as part of CBS Corp. and their Eye On Impact event (www.cbseyeonimpact.com).  5 Teams pitched and Propellant Media finished first place.
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What Is OTT Advertising…The Ultimate Buyers Guide

January 22, 2021 | by Justin Croxton
As SMB’s and corporations work to locate and adopt new digital advertising platforms, Over The Top TV (OTT Advertising) and Connected TV Advertising is accelerating faster than any other digital marketing channel.  People are consuming more and more video content through their smart phone devices as well as through laptops and desktops.  YouTube began the trend of video adoption into smartphone and laptops.  But now that sense of comfort has proven consumers can watch longer form content.  So when you see trends of…
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Trade Show Display Marketing Ideas To Test Out

January 22, 2021 | by Justin Croxton
So, you’re planning on attending your industry’s hottest trade show. Now you’re trying to think of all the different ways you can stand out this time so you can bring home new business. Make a Memorable Offer the Centerpiece of Your Marketing Create a special offer that will energize people to visit your booth. Having a “show-only” offer will pique curiosity and drive visits. Not only that, people will be ready to buy. That’s the best of both worlds when it comes to…
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Trade Show Display Exhibit Marketing Ideas To Get Visitors To Your Booth

January 22, 2021 | by Justin Croxton
Trade shows remain an excellent way to impress prospects and attract new clients. However, many attendees don’t understand the crucially important nature of creating an exhibit that attracts eyeballs. Don’t be like them when you can create a compelling booth and display that helps the crowd form fast. Set up a Selfie Station Tap into the unbridled power of selfies! People love having their pictures taken, so empower them to create fun, memorable selfies in front of your booth. It’s inexpensive to create…
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Trade Show Booth Exhibit Companies Doing Innovative Things

January 22, 2021 | by Justin Croxton
Some researchers say that trade shows go as far back as medieval Europe. Since then, the concept has spread globally, and the levels of sophistication have skyrocketed. Every industry now has shows that offer enormous marketing potential for energized exhibitors. With a bit of creativity and planning, having a booth at these events can be enormously profitable. It’s crucial to have an eye-catching display booth if you hope to stand out at an event. These days, booth vendors are doing innovative stuff to…
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21 Event Planning Marketing Conferences You Should Plan To Attend

January 22, 2021 | by Justin Croxton
There is no doubt that there are a thousand details that go into a successful event. If you’re thinking about being an exhibitor or a sponsor at local or international conferences, here are 21 event planning marketing conferences worth considering. Catersource Hosted in Las Vegas, Catersource is a show that brings together the world’s most passionate professionals in the catering industry. The focal point of this event is celebrating and enhancing catered events. This industry-leading event attracts thousands of visitors, making it an…
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Geofencing Marketing Guide For Colleges & Academic Institutions [Download Guide]

January 22, 2021 | by Justin Croxton
Want a copy of our new PDF “Geofencing Marketing Guide For Colleges & Academic Institutions?”  Just enter your email address for free access.  BELOW IS AN EXCERPT FROM THE LIST Are you looking for direct pricing or white label partner pricing?Direct pricingWhite label partner pricing What industry do you operate in and need assistance with?White Label/Reseller (i.e Ad Agency, Media Group)Retailer/FranchisesEvent/Trade Show MarketingCar Dealerships/AutoFood/Beverage/RestaurantHigher Education/AcademiaBanking/FinanceHealthcare/MedicalPolitical/GovernmentReal EstateLegal/Law FirmsProfessional ServicesHome Care ServicesTravel/HospitalityNon ProfitsOther Admission officers and directors of marketing at colleges and academic institutions care…
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27 Event Conference Software Companies You Should Try Out

January 21, 2021 | by Justin Croxton
If your company is knee-deep into conference marketing, you’re going to want to consider the benefits of event conference software. Such software is essential because it facilitates communication between the on-site staff and the backend personnel. Not only that, it offers a lot of features to make managing event attendance simple. You’ll need to decide on which features mean the most to your organization. There’s something for every budget, so don’t spend too much time worrying about whether you can find the appropriate…
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Conference & Event Trade Show Marketing Guide For Companies

January 21, 2021 | by Justin Croxton
Are trade shows a regular part of your marketing strategy? For many companies, they represent the single best chance to get new customers. That’s excellent news, but keep in mind, there are many moving parts to consider before embarking on your next event. The Benefits of Conferences and Events The most significant advantage of this type of marketing is that these events represent a congregation of like-minded people. What’s better than a conference where everyone is a buyer for a specific industry? If…
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Amazon Private Label Selling – What’s Required To Be Successful

January 21, 2021 | by Justin Croxton
In this video, we discuss the nine (9) tenets for selling on Amazon and really what required to become a successful Amazon Private Label Seller. Requires Money Upfront More A Long Term Play Brand Building Is Key Best Selling Rank Is Everything Product Is Everything Research Is Most Critical Stage Know Thy Competitors Pricing Does Matter Here Courage & Sticking With It There are few great tools we mentioned including Jungle Scout, AMZShark, and even Google Keyword Planner for performing keyword research in…
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