Digital Marketing Funnel – Each Service Impacts Each Stage (Part 1)

We like to say the traditional marketing funnel remains the foundation for digital marketing best practices.  Without a clear understanding of the funnel, digital marketing agencies cannot as effectively operate and optimize marketing campaigns for clients.  The key insight is that a customer truly isn’t a customer until they have purchased a product or service.  Until then, they are a shopper.  And shoppers continue to funnel through this process from brand awareness, interest, and consideration to purchase, loyalty, and advocacy.  We’ll look at…

Omni Channel Marketing For Agencies & Brands – The Ultimate Guide

Oftentimes brands and agencies dig deep into specific advertising channels such as Google Search, Paid Social, Direct Mail, TV, and others with no cohesion between them all, let alone choosing to advertise across the multiple channels. Rarely do they think about developing an omni channel strategy that will fuel more engagement, more leads, and more sales versus cherry picking specific channels to start with. Brands put up a website, they add content, they hear about one particular marketing channel and then they hit…

SEO Online Marketing For Doctors

Overview Of  Online Marketing For Hospitals And Medical Practices Internet marketing for hospitals and doctors continues to be a challenge with a plethora of opportunities to attract more patients and increase revenues.  Doctors are looking to treat patients from all walks of life and any ailment including ones that get struck with eating the hottest peppers to those who simple have back problems.  But how can doctors be found to solve these problems.  These opportunities include paid search (PPC), search engine optimization (SEO),…

21 Vital Questions To Ask Over The Top (OTT) TV & Connected TV Advertising Companies

Navigating through the world of OTT and Connected TV Advertising providers can be daunting.  More cable stations, programmatic tv providers, and OTT Advertising companies are coming on the market, leveraging a captive audience that is typically more engaged than TV watchers.  CPM’s are all over the place.  Not everyone utilizes the same streaming app inventory.   Some platforms are OTT Advertising specific and don’t do anything else. But with the space still being relatively new, it’s important for companies who seek to utilize OTT…

21 Grave Geofencing Advertising Errors Companies Make

Want a free copy of our new PDF “21 Grave Geofencing Advertising Errors Companies Make?”  Just enter your email address for free access.  BELOW IS AN EXCERPT FROM THE LIST Name(Required) First Last Email(Required) What is your Website URL? Are you looking for direct pricing or white label partner pricing? Direct pricing White label partner pricing What industry do you operate in and need assistance with? White Label/Reseller (i.e Ad Agency, Media Group)Retailer/FranchisesEvent/Trade Show MarketingCar Dealerships/AutoFood/Beverage/RestaurantHigher Education/AcademiaBanking/FinanceHealthcare/MedicalPolitical/GovernmentReal EstateLegal/Law FirmsProfessional ServicesHome Care ServicesTravel/HospitalityNon ProfitsOther…

Hotel Web Marketing – The True Source Of Acquiring Customers

Acquiring Targeted Customers Through Hotel Web Marketing: Many hotel and travel websites exist in the market place.  These websites help promote and provide options for customers that are traveling to various cities and choosing their temporary place of residence.   This is a form of reactive marketing that waits for potential customers to pick your hotel if they are within your price range and traveling to your city.  Many other forms of reactive marketing exist. Despite their effectiveness, they are not proactive because Hotels…

Social Media For Real Estate Agents – Infographic

This is our second installment of supplying real estate agents with information that is useful.  In this post we discuss how to leverage social media and a pretty cool product called Agent Reel that was created by Spark Growth Partners.  I recommend you reach out to them if you want to learn more about social media for real estate agents.

SEO vs Paid Search – What Should I Invest In First

What Should I Invest In First: SEO or Paid Search (PPC)?  Traditionally, we at Que Commerce have professed that investing in paid search is a great way to kick start your digital marketing efforts (pending you’ve invested in the proper assets including an effective responsive website as well as a business that really does solve a problem). Lately, we have noticed instances where going straight into search engine optimization proves a more effective strategy.  As SEO companies deal with Google now fully encrypting…

Top Google Adwords Management Consulting Strategies

Want a copy of our new PDF “27 Pay Per Click Advertising Company Tips Guaranteed To Increase Your ROI By 200 – 500%”  Just enter your email address for free access.  BELOW IS AN EXCERPT FROM THE LIST   We all know that paid search remains the best channel to target lower funnel searchers and people in the market searching for your products, services or general information. Google Ads and Bing Ads specialists and even marketing directors understand healthy search marketing budgets remain…

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