Programmatic, Geofencing & Omnichannel Advertising Blog

The primary reason people join Google Ads is to drive traffic and sales conversions to their websites or apps. For any advertiser who wants to create sustain...

You’re running a display campaign. You’d like to see your ads as you surf the web. But the truth is, you probably shouldn’t see your own d...

Back in my yellow pages days, we talked a lot about two kinds of advertising. Creative Media, like TV, radio, newspaper and billboards was used to “create�...

From a marketing perspective, the rise of the smartphone is a godsend. It means you can access potential customers wherever they are. And thanks to geofencin...

You may have skimmed this list before reading this intro and said to yourself there’s not way this can take 15 minutes.  If you’re not familiar ...

In today’s digital world, everything is accessible at consumers’ fingertips. This phenomena is convenient for consumers but creates a very competitive ma...

The managing partner of Que Commerce, Justin Croxton, conducted a video giving business owners a briefer on digital marketing strategies and how to implement...

How Pay Per Click Advertising Is Measurable & Profitable
As a graduate student, I took a marketing class that was built on the foundations of tradi...

When I meet with small businesses and explain to them the theories and methodologies behind pay per click advertising, they gasp at the monthly budget requir...

If you want to do geofencing advertising then you need to do it right. Having ads pop up in specific locations is great, but how do you use that to maximize ...