Introduction: Why Geofencing Works for Urgent Care Clinics Urgent care centers are critical healthcare hubs, often visited by individuals who can’t wait days for an appointment or don’t want to deal with the high cost and wait times of an…
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National Disease Control Government Entity Utilizes Geofencing Programmatic Video & Display To Drive Awareness

Propellant Media was engaged to support the State Partnerships Improving Nutrition & Equity (SPINE) Program, a CDC initiative designed to promote equitable and sustainable food and nutrition security. The campaign focused on increasing awareness about infant and toddler nutrition among Black mothers and caregivers, directing them to state-specific landing pages featuring CDC-vetted nutrition guidelines.

healthcare government geofencing marketing

Strategy & Execution:

To maximize impact across five state health agencies, we implemented a multi-channel, data-driven marketing approach, ensuring message alignment with state priorities while customizing outreach for each market.

Results & Campaign Impact:

The campaign successfully engaged Black mothers and caregivers, driving significant awareness and interaction across all five states.

By utilizing a strategic mix of geofencing, social media, programmatic video, and OTT advertising, Propellant Media helped the CDC and state health agencies effectively increase awareness and engagement among Black mothers and caregivers. The campaign’s hyper-targeted approach, data-driven optimizations, and regional adaptations ensured maximum impact and improved audience reach.

Local Hospital System Utilize Omnichannel Advertising & Geofencing To Drive Disease Awareness

Propellant Media partnered with Children’s Healthcare of Atlanta to develop and execute a public health awareness and fundraising campaign aimed at increasing donations for sickle cell disease research. The campaign sought to engage the African American community, educate potential donors about the impact of sickle cell disease, and inspire contributions to support vital research and treatment efforts.

Strategy & Execution:

Our team implemented a data-driven, multi-channel digital marketing strategy to maximize reach, engagement, and conversion rates among the target audience.

Results & Impact:

The campaign delivered exceptional engagement and fundraising results, surpassing previous efforts in both donor acquisition and engagement metrics.

By leveraging a strategic mix of digital channels, community engagement, and data-driven By leveraging a strategic mix of digital channels, community engagement, and data-driven optimization, Propellant Media successfully elevated awareness, engagement, and donor participation for CHOA’s sickle cell research initiatives. This campaign highlights the power of targeted storytelling, advanced audience segmentation, and multi-channel execution in driving impactful public health fundraising efforts.

Local Hospital Leverages Geofencing Marketing, Google & Meta For Successful Recruitment

We wanted to highlight a case study that was not higher education specific, but was relevant in the sense of running brand awareness and lead generation tactics through omnichannel media. 

Craig Hospital is a large hospital system on the west coast looking to recruit more nurses including CNA’s, Traveling Nurses, and RN’s.  They haven’t run Over The Top Connected TV Advertising or Geofencing Marketing in the past.  Given the stiff competition for nursing candidates, they realized they needed to both build their own brand recognition amongst nurses while also focusing on those who are in-market looking for nursing positions.

They have utilized other platforms including Zip Recruiter, Indeed, and other channels they thought would give them exposure to existing nurses who may be interested in switching to their company.

After hearing about geofencing marketing, they didn’t know if it could in fact be successful, but wanted it to remain part of their omnichannel marketing efforts.  We deployed geofencing marketing, programmatic audio, site retargeting, Google Ads, and a new tactic with Facebook/Instagram advertising in which we took our geofencing audience and pushed that audience into the Facebook Instagram Platform.

Marketing Mix For Nursing Recruitment Campaign

The team at Propellant Media developed a comprehensive 12-month strategy of geofencing, data targeting (nursing audiences), site retargeting, google ads, pre roll video, OTT/CTV Advertising, and facebook/instagram advertising.

Results Of The Geofencing Marketing Nursing Recruitment Campaign

Craig Hospital worked with Propellant Media for over a year.  Below were the results during that time.

Below is the summary of actual results we produced for the Hospital System.  The quote we received from the client was after implementation, their positions were steadily filled up as a result of the omnichannel marketing and geofencing advertising campaign.

Airforce Deploys Geofencing & Programmatic Video To Recruit More Candidates

Propellant Media was tasked with designing and executing a digital campaign that could generate awareness and drive qualified traffic to the official Special Warfare recruitment landing page:
https://www.airforce.com/careers/special-warfare-and-combat-support/special-warfare?utm_source=propellantmedia&utm_medium=agf 

The campaign needed to:

What We Implemented

Propellant Media deployed a multi-layered geofencing and audience targeting strategy, combining addressable geofencing (household-level targeting) and standard geofencing at high-value physical locations such as gyms, outdoor retail stores, gaming centers, and veteran-related community events.

Key actions included:

Here is a sample video we used for the campaign: 

Watch Video Here: 

https://www.loom.com/share/1b2feeb681f9446ea50373919bfb45c3?sid=3db4e15c-b4dd-4ced-a195-0bfbd0bf618e

Results of the Campaign

The campaign delivered exceptional reach and engagement, exceeding initial performance expectations:

The campaign demonstrated the effectiveness of Propellant Media’s geofencing and audience targeting expertise — reaching individuals most aligned with the Special Warfare profile while maintaining strict focus on recruitment objectives.

Overall Impact To Recruitment Efforts For The Airforce

This campaign highlights Propellant Media’s ability to design and execute complex, multi-layered recruitment marketing strategies that combine precision geofencing, behavioral targeting, and creative storytelling.

By driving over 2,100 qualified prospects to the Air Force Special Warfare recruitment portal, the campaign provided meaningful engagement and reinforced Propellant Media’s expertise in military and elite forces recruitment marketing.

Government & Army Based Entity Leverages Geofencing Marketing For Candidate Recruitment

The New Jersey Army National Guard (NJARNG) approached Propellant Media to support a hyper-local recruitment campaign focused on driving qualified interest from high school students in select areas of New Jersey. With a modest budget of $3,000, NJARNG needed a cost-efficient strategy to increase visibility and generate engagement, specifically among 17–24-year-olds in high-priority schools known for their recruitment potential.

What We Were Tasked With

The goal was clear — deploy a digital campaign that efficiently generated clicks and interest from prospective recruits in the target region. NJARNG tasked Propellant Media with leveraging advanced geofencing technology to reach students at specific high schools while incorporating site retargeting to nurture interest and encourage website visits. The campaign needed to maximize every dollar spent and provide measurable engagement metrics.

What We Implemented

Propellant Media designed a precision-targeted geofencing strategy, identifying and fencing high schools with the greatest potential impact, including Passaic High School, a key location known for student engagement and recruitment interest.

Key actions included:

Results & Impact

The campaign successfully delivered 140–150 highly targeted clicks to the NJARNG recruitment website, exceeding expectations given the budget and scope. Performance highlights included:

Results & Impact

This campaign demonstrated Propellant Media’s ability to execute highly focused digital recruitment strategies that align with the National Guard’s local recruitment objectives. Our geofencing and retargeting expertise allowed NJARNG to stretch a small budget and produce measurable engagement — building a model for future recruitment campaigns seeking to combine precision targeting with cost efficiency.

Propellant Media’s approach ensured the right message reached the right audience at the right time, supporting NJARNG’s mission to connect with potential recruits in the communities that matter most.

Local Midwest College Utilizing Geofencing Advertising To Drive Admissions

Mount Saint Joseph University (MSJ), a private liberal arts university in Cincinnati, sought to increase awareness and drive prospective student engagement for its undergraduate degree programs — particularly its cITe Scholars program (Center for IT Engagement). The university needed a digital strategy that could reach highly specific student audiences in both traditional and non-traditional channels, while also building brand presence in the greater Ohio and Northern Kentucky region.

What The Client Requested From Our Team?

Our objective was to build a comprehensive, hyper-targeted digital campaign that would:

university marketing

Actual Tactics We Deployed

Over the course of a three-year partnership, Propellant Media designed and executed a full-funnel digital marketing strategy anchored in programmatic display advertising and geofencing. Our approach included:

Results of the Campaign

The campaign delivered over 1.6 million impressions and generated more than 2,800 highly engaged clicks from prospective students and families. MSJ saw increased traffic to its admissions and cITe program pages, and the campaign contributed to sustained awareness and pipeline growth over multiple enrollment cycles.

International Government Airport Leverages Omnichannel Paid Media Marketing To Drive Tourism Adoption

Pensacola International Airport (PNS) aimed to increase awareness and engagement around its nonstop flight options for both personal and leisure travelers. Despite offering a variety of nonstop flights, many potential passengers were not fully aware of the convenience, efficiency, and benefits of flying directly from PNS instead of choosing alternative airports.

The challenge was to implement a highly targeted digital advertising strategy that not only increased engagement but also translated into measurable foot traffic at the airport.

airport marketing

Marketing Tasks We Developed For PNS

The primary objective was to design and execute a data-driven digital advertising campaign that would:

Given PNS’s goal of enhancing visibility and traveler awareness, we developed an advanced location-based and audience-targeted digital strategy to maximize campaign performance.

Below is a screenshot of our targeting parameters for our behavioral targeting and geofencing campaign.

Media Plan We Developed

To achieve maximum impact, we deployed an integrated digital strategy that leveraged:

Results Of The Campaign

The data-driven digital campaign produced outstanding results, effectively increasing awareness and foot traffic to PNS.

Campaign Performance  

government geofencing marketing

Key Takeaways from Conversion Tracking

697 users physically visited the airport after being exposed to the campaign.

Addressable geo-fencing and audience curation allowed for precise targeting, ensuring ads reached the most relevant potential travelers.

Standard geo-fencing successfully engaged users already in the travel decision-making process, increasing the likelihood of airport visits. The campaign exceeded engagement expectations, demonstrating the power of data-driven digital marketing for regional airports.

Through the strategic combination of addressable geo-fencing, audience segmentation, and standard geo-fencing, PNS successfully increased awareness, engagement, and measurable airport visits. The campaign proved that precise targeting and advanced location-based advertising techniques can effectively drive action.  Campaign exceeded expectations, proving the effectiveness of data-driven airport marketing.  

Government Entity California Strawberry Commission Uses Geofencing Marketing To Increase Visibility

WLP, a political consultancy with deep ties to California’s sustainability sector, partnered with Propellant Media to deliver a highly targeted, time-sensitive digital campaign focused on legislative influence. The objective: raise visibility around key agricultural issues and test which political and regulatory audiences were most receptive to specific advocacy narratives.

The client provided a complex set of resources—over 10 tabs of spreadsheet-based contact data, policy targets, and a general campaign outline—only days before the scheduled campaign launch. These included email records, building addresses, and segmented audience categories such as legislators, boards, supervisors, regulators, and local policy groups.

Strategic Challenge

This campaign required advanced segmentation, data activation, and tactical deployment under tight deadlines. Key challenges included:

Our Strategy Developed For California Strawberry Commission

Propellant Media quickly translated WLP’s raw data and campaign framework into a multi-layered digital engagement strategy built entirely within programmatic and video ad platforms. Using combinations of CRM retargeting, addressable geofencing, curated demographic audiences, and manually drawn custom fences, we executed six simultaneous campaigns—each with its own creative strategy and KPI tracking.

Audience Activation Strategy

Each tactic was tagged and tracked separately, enabling full performance comparison across all campaigns and audience types.

Creative Strategy We Leveraged

Key Outcomes

Why This Campaign Worked

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Geofencing Marketing For Roofing Company Gives Huge Lift To Sales Team

geofencing for roofing companies

The Marketing Challenge

A conglomerate of roofing companies were use to some relative marketing success with their traditional lower funnel Google Ads campaigns coupled with their sales reps door knocking and building relationships with homeowners that possess homes over 20 years of age.  Roofs that are over 20 – 30 years of age are typically in need of repair or replacement.

In addition to leveraging the age-of-roof to target homeowners, they would also leverage weather events such as hail storm damage to get their message in from of people in those areas.  Given the competitive nature of the roofing space, these roofing companies needed a strategy that provided a full funnel effect beyond the traditional google ads.

Solution

For the roofing companies, all marketing for the efforts start, first, by utilizing a “heat map” that identifies market areas hit hardest with the most damage from a storm.  This map triggers the entire marketing process whereby the roofing companies deploy boots on the ground to the neighborhoods most affected including door knocking, door hanger/brochures, direct mail specific to these addresses, etc.

In turn, we utilize an ongoing geofencing for roofing companies and addressable geofencing approach in which we are essentially tracking along the movements of the active “boots on the ground.” Addressable Geofencing allows us to engage the same homeowners that live in the neighborhoods of interest. The difference is that addressable geofencing allows us to “prime the pump” so that when the door knockers connect with a resident, that person has likely seen the brand, recognizes the name and is aware of the opportunities for free estimates, repair / replacement services, etc. By using AGF, the roofing companies provide updates nearly weekly so that we are in lock-step with their sales personnel and the specific neighborhoods that they are working.

Additionally, after the sales personnel have left the area, our repetition of engagement on all of the residents’ devices continues for about 30 days so that effected residents can make sensible decisions about getting their roof repaired, etc. We also couple this approach with Site Retargeting-VIDEO for added “punch.”  Below are the full effect of targeting we deployed:

  • Site Retargeting– Given the challenges in leveraging site retargeting on the Google Display network, and the importance of retargeting people who visited their website, we deployed a site retargeting strategy encompassing 5% of the overall marketing budget.  Thus making all of their marketing work smarter.
  • Keyword Contextual/Search– After consulting with the client on their core keywords (roofing companies, roof replacement, commercial roof repair), we deployed a keyword strategy targeting people who researched many of these terms through the internet.
  • Geofencing Marketing – We deployed a geofencing strategy reaching neighborhoods where they did some prior work in.
  • Addressable Geofencing (Audience Curation) – Using our audience curation tool, we targeted people who owned homes over 30 years of age as well as locations with heavy hail storm damage.

With quick learning from the campaign launch, our team and multivariate algorithms optimized keywords and blacklisted specific domains to more precisely target consumers.

Geofencing Marketing Brings Huge Lift In Leads & Air Cover To Roofing Sales Team

geofencing roofing marketing

In addition to the success of their Google Ads campaigns, we continued with our programmatic strategy to achieve a click through rate above average at 0.19% for static banner ads (90% above industry average) and 0.12% compared to the average 0.10%.  But more importantly, we drove 1,000 clicks and well over 15 conversions.  If you value the cost of a roof at $15,000 – $25,000, the marketing had a significant impact on new business.  The sales reps had an easier time selling more roofing jobs, and the branding and name presence of the roofers expanded in the area.  They continue to deploy a holistic marketing strategy to ensure they’re expanding their top of funnel reach, middle of funnel intent, and lower funnel lead flow to the practice.

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