Finding geofencing companies and geofencing advertising companies that can white label their geo-fencing services can be difficult. Some require you to have ...
In order to understand geofencing, it is essential to understand what is a geofence. A geofence is a virtual perimeter for a real-world geographic area. A ge...
As SMB’s and corporations work to locate and adopt new digital advertising platforms, Over The Top TV (OTT Advertising) and Connected TV Advertising are ac...
Digital advertising is no longer a luxury for businesses; it’s a necessity. But with so many options on the table, how do you know which strategy will deli...
In today’s competitive automotive market, car dealerships must adopt innovative strategies to attract potential buyers. Pay-per-click (PPC) advertising is ...
The digital landscape continues to evolve at lightning speed, with PPC (Pay-Per-Click) advertising standing out as a critical strategy for marketers wanting ...
Effective advertising can make or break a business in today’s fast-paced mobile-first world. With millions of users relying on Google daily to find pro...
We all know that paid search remains the best channel to target lower funnel searchers and people in the market searching for your products, services or gene...
Check out the recorded geofencing webinar and ebook that provides great insights on programmatic display and geofencing.
document.addEventListener( ...
Digital advertising is no longer a luxury for businesses; it’s a necessity. But with so many options on the table, how do you know which strategy will deliver the greatest return for your business? Two powerhouse contenders—PPC (Pay-Per-Click) Advertising and…
Finding geofencing companies and geofencing advertising companies that can white label their geo-fencing services can be difficult. Some require you to have ...
In order to understand geofencing, it is essential to understand what is a geofence. A geofence is a virtual perimeter for a real-world geographic area. A ge...
As SMB’s and corporations work to locate and adopt new digital advertising platforms, Over The Top TV (OTT Advertising) and Connected TV Advertising are ac...
Digital advertising is no longer a luxury for businesses; it’s a necessity. But with so many options on the table, how do you know which strategy will deli...
In today’s competitive automotive market, car dealerships must adopt innovative strategies to attract potential buyers. Pay-per-click (PPC) advertising is ...
The digital landscape continues to evolve at lightning speed, with PPC (Pay-Per-Click) advertising standing out as a critical strategy for marketers wanting ...
Effective advertising can make or break a business in today’s fast-paced mobile-first world. With millions of users relying on Google daily to find pro...
We all know that paid search remains the best channel to target lower funnel searchers and people in the market searching for your products, services or gene...
Check out the recorded geofencing webinar and ebook that provides great insights on programmatic display and geofencing.
document.addEventListener( ...
In today’s competitive automotive market, car dealerships must adopt innovative strategies to attract potential buyers. Pay-per-click (PPC) advertising is a powerful tool that helps dealerships generate leads, drive more test drives, and ultimately increase sales. This article will provide a…
Finding geofencing companies and geofencing advertising companies that can white label their geo-fencing services can be difficult. Some require you to have ...
In order to understand geofencing, it is essential to understand what is a geofence. A geofence is a virtual perimeter for a real-world geographic area. A ge...
As SMB’s and corporations work to locate and adopt new digital advertising platforms, Over The Top TV (OTT Advertising) and Connected TV Advertising are ac...
Digital advertising is no longer a luxury for businesses; it’s a necessity. But with so many options on the table, how do you know which strategy will deli...
In today’s competitive automotive market, car dealerships must adopt innovative strategies to attract potential buyers. Pay-per-click (PPC) advertising is ...
The digital landscape continues to evolve at lightning speed, with PPC (Pay-Per-Click) advertising standing out as a critical strategy for marketers wanting ...
Effective advertising can make or break a business in today’s fast-paced mobile-first world. With millions of users relying on Google daily to find pro...
We all know that paid search remains the best channel to target lower funnel searchers and people in the market searching for your products, services or gene...
Check out the recorded geofencing webinar and ebook that provides great insights on programmatic display and geofencing.
document.addEventListener( ...
The digital landscape continues to evolve at lightning speed, with PPC (Pay-Per-Click) advertising standing out as a critical strategy for marketers wanting to gain a competitive edge. With so many options available, selecting the right ad network to maximize your…
Finding geofencing companies and geofencing advertising companies that can white label their geo-fencing services can be difficult. Some require you to have ...
In order to understand geofencing, it is essential to understand what is a geofence. A geofence is a virtual perimeter for a real-world geographic area. A ge...
As SMB’s and corporations work to locate and adopt new digital advertising platforms, Over The Top TV (OTT Advertising) and Connected TV Advertising are ac...
Digital advertising is no longer a luxury for businesses; it’s a necessity. But with so many options on the table, how do you know which strategy will deli...
In today’s competitive automotive market, car dealerships must adopt innovative strategies to attract potential buyers. Pay-per-click (PPC) advertising is ...
The digital landscape continues to evolve at lightning speed, with PPC (Pay-Per-Click) advertising standing out as a critical strategy for marketers wanting ...
Effective advertising can make or break a business in today’s fast-paced mobile-first world. With millions of users relying on Google daily to find pro...
We all know that paid search remains the best channel to target lower funnel searchers and people in the market searching for your products, services or gene...
Check out the recorded geofencing webinar and ebook that provides great insights on programmatic display and geofencing.
document.addEventListener( ...
Effective advertising can make or break a business in today’s fast-paced mobile-first world. With millions of users relying on Google daily to find products, services, and answers to their questions, Google Ads has become an indispensable tool for businesses aiming…
Finding geofencing companies and geofencing advertising companies that can white label their geo-fencing services can be difficult. Some require you to have ...
In order to understand geofencing, it is essential to understand what is a geofence. A geofence is a virtual perimeter for a real-world geographic area. A ge...
As SMB’s and corporations work to locate and adopt new digital advertising platforms, Over The Top TV (OTT Advertising) and Connected TV Advertising are ac...
Digital advertising is no longer a luxury for businesses; it’s a necessity. But with so many options on the table, how do you know which strategy will deli...
In today’s competitive automotive market, car dealerships must adopt innovative strategies to attract potential buyers. Pay-per-click (PPC) advertising is ...
The digital landscape continues to evolve at lightning speed, with PPC (Pay-Per-Click) advertising standing out as a critical strategy for marketers wanting ...
Effective advertising can make or break a business in today’s fast-paced mobile-first world. With millions of users relying on Google daily to find pro...
We all know that paid search remains the best channel to target lower funnel searchers and people in the market searching for your products, services or gene...
Check out the recorded geofencing webinar and ebook that provides great insights on programmatic display and geofencing.
document.addEventListener( ...
Outline: How Multi-Location Businesses Can Benefit From Effective Geo-Fencing Strategies. Company: Propellant Media Industry: Auto Detailing Industry Author: Propellant Media Contributor Publish Date: December 1st, 2021 Introduction Over the past several years, stakeholders in various industries have considered the…
Finding geofencing companies and geofencing advertising companies that can white label their geo-fencing services can be difficult. Some require you to have ...
In order to understand geofencing, it is essential to understand what is a geofence. A geofence is a virtual perimeter for a real-world geographic area. A ge...
As SMB’s and corporations work to locate and adopt new digital advertising platforms, Over The Top TV (OTT Advertising) and Connected TV Advertising are ac...
Digital advertising is no longer a luxury for businesses; it’s a necessity. But with so many options on the table, how do you know which strategy will deli...
In today’s competitive automotive market, car dealerships must adopt innovative strategies to attract potential buyers. Pay-per-click (PPC) advertising is ...
The digital landscape continues to evolve at lightning speed, with PPC (Pay-Per-Click) advertising standing out as a critical strategy for marketers wanting ...
Effective advertising can make or break a business in today’s fast-paced mobile-first world. With millions of users relying on Google daily to find pro...
We all know that paid search remains the best channel to target lower funnel searchers and people in the market searching for your products, services or gene...
Check out the recorded geofencing webinar and ebook that provides great insights on programmatic display and geofencing.
document.addEventListener( ...
Want a copy of our new PDF “23 Ways To Improve Conversions On A Website” Just enter your email address for free access. BELOW IS AN EXCERPT FROM THE LIST Are you looking for direct pricing or white label partner…
Finding geofencing companies and geofencing advertising companies that can white label their geo-fencing services can be difficult. Some require you to have ...
In order to understand geofencing, it is essential to understand what is a geofence. A geofence is a virtual perimeter for a real-world geographic area. A ge...
As SMB’s and corporations work to locate and adopt new digital advertising platforms, Over The Top TV (OTT Advertising) and Connected TV Advertising are ac...
Digital advertising is no longer a luxury for businesses; it’s a necessity. But with so many options on the table, how do you know which strategy will deli...
In today’s competitive automotive market, car dealerships must adopt innovative strategies to attract potential buyers. Pay-per-click (PPC) advertising is ...
The digital landscape continues to evolve at lightning speed, with PPC (Pay-Per-Click) advertising standing out as a critical strategy for marketers wanting ...
Effective advertising can make or break a business in today’s fast-paced mobile-first world. With millions of users relying on Google daily to find pro...
We all know that paid search remains the best channel to target lower funnel searchers and people in the market searching for your products, services or gene...
Check out the recorded geofencing webinar and ebook that provides great insights on programmatic display and geofencing.
document.addEventListener( ...
Want a copy of our new PDF “Guide To Improving Your Google Ads Keyword Quality Scores” Just enter your email address for free access. BELOW IS AN EXCERPT FROM THE LIST Name(Required) First Last Email(Required) What is your Website URL?…
Finding geofencing companies and geofencing advertising companies that can white label their geo-fencing services can be difficult. Some require you to have ...
In order to understand geofencing, it is essential to understand what is a geofence. A geofence is a virtual perimeter for a real-world geographic area. A ge...
As SMB’s and corporations work to locate and adopt new digital advertising platforms, Over The Top TV (OTT Advertising) and Connected TV Advertising are ac...
Digital advertising is no longer a luxury for businesses; it’s a necessity. But with so many options on the table, how do you know which strategy will deli...
In today’s competitive automotive market, car dealerships must adopt innovative strategies to attract potential buyers. Pay-per-click (PPC) advertising is ...
The digital landscape continues to evolve at lightning speed, with PPC (Pay-Per-Click) advertising standing out as a critical strategy for marketers wanting ...
Effective advertising can make or break a business in today’s fast-paced mobile-first world. With millions of users relying on Google daily to find pro...
We all know that paid search remains the best channel to target lower funnel searchers and people in the market searching for your products, services or gene...
Check out the recorded geofencing webinar and ebook that provides great insights on programmatic display and geofencing.
document.addEventListener( ...
We all know that paid search remains the best channel to target lower funnel searchers and people in the market searching for your products, services or general information. Google Ads and Bing Ads specialists and even marketing directors understand healthy…
Finding geofencing companies and geofencing advertising companies that can white label their geo-fencing services can be difficult. Some require you to have ...
In order to understand geofencing, it is essential to understand what is a geofence. A geofence is a virtual perimeter for a real-world geographic area. A ge...
As SMB’s and corporations work to locate and adopt new digital advertising platforms, Over The Top TV (OTT Advertising) and Connected TV Advertising are ac...
Digital advertising is no longer a luxury for businesses; it’s a necessity. But with so many options on the table, how do you know which strategy will deli...
In today’s competitive automotive market, car dealerships must adopt innovative strategies to attract potential buyers. Pay-per-click (PPC) advertising is ...
The digital landscape continues to evolve at lightning speed, with PPC (Pay-Per-Click) advertising standing out as a critical strategy for marketers wanting ...
Effective advertising can make or break a business in today’s fast-paced mobile-first world. With millions of users relying on Google daily to find pro...
We all know that paid search remains the best channel to target lower funnel searchers and people in the market searching for your products, services or gene...
Check out the recorded geofencing webinar and ebook that provides great insights on programmatic display and geofencing.
document.addEventListener( ...
Check out the recorded geofencing webinar and ebook that provides great insights on programmatic display and geofencing. document.addEventListener( ‘wpcf7mailsent’, function( event ) { location = ‘/wp-content/uploads/2018/08/Local-Business-Guide-To-Geofencing-Marketing-Propellant-Media.pdf’; }, false ); Want a free copy of our new PDF “Localized Business Guide…
Finding geofencing companies and geofencing advertising companies that can white label their geo-fencing services can be difficult. Some require you to have ...
In order to understand geofencing, it is essential to understand what is a geofence. A geofence is a virtual perimeter for a real-world geographic area. A ge...
As SMB’s and corporations work to locate and adopt new digital advertising platforms, Over The Top TV (OTT Advertising) and Connected TV Advertising are ac...
Digital advertising is no longer a luxury for businesses; it’s a necessity. But with so many options on the table, how do you know which strategy will deli...
In today’s competitive automotive market, car dealerships must adopt innovative strategies to attract potential buyers. Pay-per-click (PPC) advertising is ...
The digital landscape continues to evolve at lightning speed, with PPC (Pay-Per-Click) advertising standing out as a critical strategy for marketers wanting ...
Effective advertising can make or break a business in today’s fast-paced mobile-first world. With millions of users relying on Google daily to find pro...
We all know that paid search remains the best channel to target lower funnel searchers and people in the market searching for your products, services or gene...
Check out the recorded geofencing webinar and ebook that provides great insights on programmatic display and geofencing.
document.addEventListener( ...
Want a copy of our new PDF “21 Questions To Ask Any Pay Per Click Advertising (PPC) Agency” Just enter your email address for free access. BELOW IS AN EXCERPT FROM THE LIST Are you looking for direct pricing or…
Finding geofencing companies and geofencing advertising companies that can white label their geo-fencing services can be difficult. Some require you to have ...
In order to understand geofencing, it is essential to understand what is a geofence. A geofence is a virtual perimeter for a real-world geographic area. A ge...
As SMB’s and corporations work to locate and adopt new digital advertising platforms, Over The Top TV (OTT Advertising) and Connected TV Advertising are ac...
Digital advertising is no longer a luxury for businesses; it’s a necessity. But with so many options on the table, how do you know which strategy will deli...
In today’s competitive automotive market, car dealerships must adopt innovative strategies to attract potential buyers. Pay-per-click (PPC) advertising is ...
The digital landscape continues to evolve at lightning speed, with PPC (Pay-Per-Click) advertising standing out as a critical strategy for marketers wanting ...
Effective advertising can make or break a business in today’s fast-paced mobile-first world. With millions of users relying on Google daily to find pro...
We all know that paid search remains the best channel to target lower funnel searchers and people in the market searching for your products, services or gene...
Check out the recorded geofencing webinar and ebook that provides great insights on programmatic display and geofencing.
document.addEventListener( ...
How Pay Per Click Advertising Is Measurable & Profitable As a graduate student, I took a marketing class that was built on the foundations of traditional marketing (print, direct mail, various distribution channels). However this class dove deeper into the…
Finding geofencing companies and geofencing advertising companies that can white label their geo-fencing services can be difficult. Some require you to have ...
In order to understand geofencing, it is essential to understand what is a geofence. A geofence is a virtual perimeter for a real-world geographic area. A ge...
As SMB’s and corporations work to locate and adopt new digital advertising platforms, Over The Top TV (OTT Advertising) and Connected TV Advertising are ac...
Digital advertising is no longer a luxury for businesses; it’s a necessity. But with so many options on the table, how do you know which strategy will deli...
In today’s competitive automotive market, car dealerships must adopt innovative strategies to attract potential buyers. Pay-per-click (PPC) advertising is ...
The digital landscape continues to evolve at lightning speed, with PPC (Pay-Per-Click) advertising standing out as a critical strategy for marketers wanting ...
Effective advertising can make or break a business in today’s fast-paced mobile-first world. With millions of users relying on Google daily to find pro...
We all know that paid search remains the best channel to target lower funnel searchers and people in the market searching for your products, services or gene...
Check out the recorded geofencing webinar and ebook that provides great insights on programmatic display and geofencing.
document.addEventListener( ...
When I meet with small businesses and explain to them the theories and methodologies behind pay per click advertising, they gasp at the monthly budget required to achieve relative success with search engine marketing. I constantly have to remind business…
Finding geofencing companies and geofencing advertising companies that can white label their geo-fencing services can be difficult. Some require you to have ...
In order to understand geofencing, it is essential to understand what is a geofence. A geofence is a virtual perimeter for a real-world geographic area. A ge...
As SMB’s and corporations work to locate and adopt new digital advertising platforms, Over The Top TV (OTT Advertising) and Connected TV Advertising are ac...
Digital advertising is no longer a luxury for businesses; it’s a necessity. But with so many options on the table, how do you know which strategy will deli...
In today’s competitive automotive market, car dealerships must adopt innovative strategies to attract potential buyers. Pay-per-click (PPC) advertising is ...
The digital landscape continues to evolve at lightning speed, with PPC (Pay-Per-Click) advertising standing out as a critical strategy for marketers wanting ...
Effective advertising can make or break a business in today’s fast-paced mobile-first world. With millions of users relying on Google daily to find pro...
We all know that paid search remains the best channel to target lower funnel searchers and people in the market searching for your products, services or gene...
Check out the recorded geofencing webinar and ebook that provides great insights on programmatic display and geofencing.
document.addEventListener( ...
Get More Real Estate Leads Via Search Engine Marketing We wanted to put together the best real estate marketing infographic for the real estate community. This post focuses on real estate paid search, SEO, and a little bit on social…
Finding geofencing companies and geofencing advertising companies that can white label their geo-fencing services can be difficult. Some require you to have ...
In order to understand geofencing, it is essential to understand what is a geofence. A geofence is a virtual perimeter for a real-world geographic area. A ge...
As SMB’s and corporations work to locate and adopt new digital advertising platforms, Over The Top TV (OTT Advertising) and Connected TV Advertising are ac...
Digital advertising is no longer a luxury for businesses; it’s a necessity. But with so many options on the table, how do you know which strategy will deli...
In today’s competitive automotive market, car dealerships must adopt innovative strategies to attract potential buyers. Pay-per-click (PPC) advertising is ...
The digital landscape continues to evolve at lightning speed, with PPC (Pay-Per-Click) advertising standing out as a critical strategy for marketers wanting ...
Effective advertising can make or break a business in today’s fast-paced mobile-first world. With millions of users relying on Google daily to find pro...
We all know that paid search remains the best channel to target lower funnel searchers and people in the market searching for your products, services or gene...
Check out the recorded geofencing webinar and ebook that provides great insights on programmatic display and geofencing.
document.addEventListener( ...
Acquiring Targeted Customers Through Hotel Web Marketing: Many hotel and travel websites exist in the market place. These websites help promote and provide options for customers that are traveling to various cities and choosing their temporary place of residence. This…
This local university has a multi-million dollar marketing budget across their undergraduate and graduate programs. Between the many competitors they have to face including prominent Georgia and Southeast Universities attracting new applicants and students has not been an easy task. That in addition to the low brand recognition for the university, they have been slowly growing their presence, but needed new innovative tactics to help them reach the student profile that could thrive as students at their school as well as graduates. That’s when they reached out to Propellant Media for guidance.
The Solution We Implemented
Our original statement of work included OTT/CTV Advertising and Streaming Radio/Spotify campaigns for undergraduate brand. But as we continued to work together, they soon learned that our passion and partnership mattered just as much as the results. It showed in our communication, our execution of campaigns, and bringing fresh ideas based on our prior experience with other colleges and universities we worked with.
Nine (9) Months into our client management approach, and supported by strong results, the University was proactively convinced to dramatically increase our SOW to include
Geofencing SAT & ACT locations as well as moments when the admissions team is visits certain recruitment events in the southeast
Full Funnel Google Ads campaign centered around brand & non brand keywords
Paid Social (LinkedIn & Facebook/Instagram) lead generation campaign
Focus on retargeting leads with urgency language to get them to convert into true applicants
Now handling their marketing plans for the Biz School and Multiple Grad Programs
Implementing a Full Funnel attribution model and tying advertising data to applicant and CRM data
All vital digital channels Google Adwords, Bing Ads, YouTube, Programmatic Display, lookalike modeling, CRM targeting, OTT/CTV, Pandora/Spotify, Twitch, LinkedIn, Facebook/Instagram
Results Of The Campaign
As we launched and took over the majority of the campaigns, we helped the client lower their cost per student lead which continued to hover at $10 – $20/student for their undergraduate institution. Our highest peak of lead flow has grown to 2,800 leads per month.
And for the graduate programs, we helped decrease the cost per lead went from $1,100 to $250, thus filling up each department across all the grad programs at the University. We currently manage over 25 graduate programs each with their own set of strategies.
We have been a partner with the institution for over 3 years and counting.
The University was featured in several publications highlighting the roughly 20% year over year growth despite COVID-19 and the expected increase in competition due to it.
