Finding geofencing companies and geofencing advertising companies that can white label their geo-fencing services can be difficult. Some require you to have ...
In order to understand geofencing, it is essential to understand what is a geofence. A geofence is a virtual perimeter for a real-world geographic area. A ge...
As SMB’s and corporations work to locate and adopt new digital advertising platforms, Over The Top TV (OTT Advertising) and Connected TV Advertising are ac...
The digital landscape continues to evolve at lightning speed, with PPC (Pay-Per-Click) advertising standing out as a critical strategy for marketers wanting ...
Effective advertising can make or break a business in today’s fast-paced mobile-first world. With millions of users relying on Google daily to find pro...
We all know that paid search remains the best channel to target lower funnel searchers and people in the market searching for your products, services or gene...
Check out the recorded geofencing webinar and ebook that provides great insights on programmatic display and geofencing.
document.addEventListener( ...
When I meet with small businesses and explain to them the theories and methodologies behind pay per click advertising, they gasp at the monthly budget requir...
The digital landscape continues to evolve at lightning speed, with PPC (Pay-Per-Click) advertising standing out as a critical strategy for marketers wanting to gain a competitive edge. With so many options available, selecting the right ad network to maximize your…
Finding geofencing companies and geofencing advertising companies that can white label their geo-fencing services can be difficult. Some require you to have ...
In order to understand geofencing, it is essential to understand what is a geofence. A geofence is a virtual perimeter for a real-world geographic area. A ge...
As SMB’s and corporations work to locate and adopt new digital advertising platforms, Over The Top TV (OTT Advertising) and Connected TV Advertising are ac...
The digital landscape continues to evolve at lightning speed, with PPC (Pay-Per-Click) advertising standing out as a critical strategy for marketers wanting ...
Effective advertising can make or break a business in today’s fast-paced mobile-first world. With millions of users relying on Google daily to find pro...
We all know that paid search remains the best channel to target lower funnel searchers and people in the market searching for your products, services or gene...
Check out the recorded geofencing webinar and ebook that provides great insights on programmatic display and geofencing.
document.addEventListener( ...
When I meet with small businesses and explain to them the theories and methodologies behind pay per click advertising, they gasp at the monthly budget requir...
Effective advertising can make or break a business in today’s fast-paced mobile-first world. With millions of users relying on Google daily to find products, services, and answers to their questions, Google Ads has become an indispensable tool for businesses aiming…
Finding geofencing companies and geofencing advertising companies that can white label their geo-fencing services can be difficult. Some require you to have ...
In order to understand geofencing, it is essential to understand what is a geofence. A geofence is a virtual perimeter for a real-world geographic area. A ge...
As SMB’s and corporations work to locate and adopt new digital advertising platforms, Over The Top TV (OTT Advertising) and Connected TV Advertising are ac...
The digital landscape continues to evolve at lightning speed, with PPC (Pay-Per-Click) advertising standing out as a critical strategy for marketers wanting ...
Effective advertising can make or break a business in today’s fast-paced mobile-first world. With millions of users relying on Google daily to find pro...
We all know that paid search remains the best channel to target lower funnel searchers and people in the market searching for your products, services or gene...
Check out the recorded geofencing webinar and ebook that provides great insights on programmatic display and geofencing.
document.addEventListener( ...
When I meet with small businesses and explain to them the theories and methodologies behind pay per click advertising, they gasp at the monthly budget requir...
Outline: How Multi-Location Businesses Can Benefit From Effective Geo-Fencing Strategies. Company: Propellant Media Industry: Auto Detailing Industry Author: Propellant Media Contributor Publish Date: December 1st, 2021 Introduction Over the past several years, stakeholders in various industries have considered the…
Finding geofencing companies and geofencing advertising companies that can white label their geo-fencing services can be difficult. Some require you to have ...
In order to understand geofencing, it is essential to understand what is a geofence. A geofence is a virtual perimeter for a real-world geographic area. A ge...
As SMB’s and corporations work to locate and adopt new digital advertising platforms, Over The Top TV (OTT Advertising) and Connected TV Advertising are ac...
The digital landscape continues to evolve at lightning speed, with PPC (Pay-Per-Click) advertising standing out as a critical strategy for marketers wanting ...
Effective advertising can make or break a business in today’s fast-paced mobile-first world. With millions of users relying on Google daily to find pro...
We all know that paid search remains the best channel to target lower funnel searchers and people in the market searching for your products, services or gene...
Check out the recorded geofencing webinar and ebook that provides great insights on programmatic display and geofencing.
document.addEventListener( ...
When I meet with small businesses and explain to them the theories and methodologies behind pay per click advertising, they gasp at the monthly budget requir...
Want a copy of our new PDF “23 Ways To Improve Conversions On A Website” Just enter your email address for free access. BELOW IS AN EXCERPT FROM THE LIST Are you looking for direct pricing or white label partner…
Finding geofencing companies and geofencing advertising companies that can white label their geo-fencing services can be difficult. Some require you to have ...
In order to understand geofencing, it is essential to understand what is a geofence. A geofence is a virtual perimeter for a real-world geographic area. A ge...
As SMB’s and corporations work to locate and adopt new digital advertising platforms, Over The Top TV (OTT Advertising) and Connected TV Advertising are ac...
The digital landscape continues to evolve at lightning speed, with PPC (Pay-Per-Click) advertising standing out as a critical strategy for marketers wanting ...
Effective advertising can make or break a business in today’s fast-paced mobile-first world. With millions of users relying on Google daily to find pro...
We all know that paid search remains the best channel to target lower funnel searchers and people in the market searching for your products, services or gene...
Check out the recorded geofencing webinar and ebook that provides great insights on programmatic display and geofencing.
document.addEventListener( ...
When I meet with small businesses and explain to them the theories and methodologies behind pay per click advertising, they gasp at the monthly budget requir...
Want a copy of our new PDF “Guide To Improving Your Google Ads Keyword Quality Scores” Just enter your email address for free access. BELOW IS AN EXCERPT FROM THE LIST Name(Required) First Last Email(Required) What is your Website URL?…
Finding geofencing companies and geofencing advertising companies that can white label their geo-fencing services can be difficult. Some require you to have ...
In order to understand geofencing, it is essential to understand what is a geofence. A geofence is a virtual perimeter for a real-world geographic area. A ge...
As SMB’s and corporations work to locate and adopt new digital advertising platforms, Over The Top TV (OTT Advertising) and Connected TV Advertising are ac...
The digital landscape continues to evolve at lightning speed, with PPC (Pay-Per-Click) advertising standing out as a critical strategy for marketers wanting ...
Effective advertising can make or break a business in today’s fast-paced mobile-first world. With millions of users relying on Google daily to find pro...
We all know that paid search remains the best channel to target lower funnel searchers and people in the market searching for your products, services or gene...
Check out the recorded geofencing webinar and ebook that provides great insights on programmatic display and geofencing.
document.addEventListener( ...
When I meet with small businesses and explain to them the theories and methodologies behind pay per click advertising, they gasp at the monthly budget requir...
We all know that paid search remains the best channel to target lower funnel searchers and people in the market searching for your products, services or general information. Google Ads and Bing Ads specialists and even marketing directors understand healthy…
Finding geofencing companies and geofencing advertising companies that can white label their geo-fencing services can be difficult. Some require you to have ...
In order to understand geofencing, it is essential to understand what is a geofence. A geofence is a virtual perimeter for a real-world geographic area. A ge...
As SMB’s and corporations work to locate and adopt new digital advertising platforms, Over The Top TV (OTT Advertising) and Connected TV Advertising are ac...
The digital landscape continues to evolve at lightning speed, with PPC (Pay-Per-Click) advertising standing out as a critical strategy for marketers wanting ...
Effective advertising can make or break a business in today’s fast-paced mobile-first world. With millions of users relying on Google daily to find pro...
We all know that paid search remains the best channel to target lower funnel searchers and people in the market searching for your products, services or gene...
Check out the recorded geofencing webinar and ebook that provides great insights on programmatic display and geofencing.
document.addEventListener( ...
When I meet with small businesses and explain to them the theories and methodologies behind pay per click advertising, they gasp at the monthly budget requir...
Check out the recorded geofencing webinar and ebook that provides great insights on programmatic display and geofencing. document.addEventListener( ‘wpcf7mailsent’, function( event ) { location = ‘/wp-content/uploads/2018/08/Local-Business-Guide-To-Geofencing-Marketing-Propellant-Media.pdf’; }, false ); Want a free copy of our new PDF “Localized Business Guide…
Finding geofencing companies and geofencing advertising companies that can white label their geo-fencing services can be difficult. Some require you to have ...
In order to understand geofencing, it is essential to understand what is a geofence. A geofence is a virtual perimeter for a real-world geographic area. A ge...
As SMB’s and corporations work to locate and adopt new digital advertising platforms, Over The Top TV (OTT Advertising) and Connected TV Advertising are ac...
The digital landscape continues to evolve at lightning speed, with PPC (Pay-Per-Click) advertising standing out as a critical strategy for marketers wanting ...
Effective advertising can make or break a business in today’s fast-paced mobile-first world. With millions of users relying on Google daily to find pro...
We all know that paid search remains the best channel to target lower funnel searchers and people in the market searching for your products, services or gene...
Check out the recorded geofencing webinar and ebook that provides great insights on programmatic display and geofencing.
document.addEventListener( ...
When I meet with small businesses and explain to them the theories and methodologies behind pay per click advertising, they gasp at the monthly budget requir...
Want a copy of our new PDF “21 Questions To Ask Any Pay Per Click Advertising (PPC) Agency” Just enter your email address for free access. BELOW IS AN EXCERPT FROM THE LIST Are you looking for direct pricing or…
Finding geofencing companies and geofencing advertising companies that can white label their geo-fencing services can be difficult. Some require you to have ...
In order to understand geofencing, it is essential to understand what is a geofence. A geofence is a virtual perimeter for a real-world geographic area. A ge...
As SMB’s and corporations work to locate and adopt new digital advertising platforms, Over The Top TV (OTT Advertising) and Connected TV Advertising are ac...
The digital landscape continues to evolve at lightning speed, with PPC (Pay-Per-Click) advertising standing out as a critical strategy for marketers wanting ...
Effective advertising can make or break a business in today’s fast-paced mobile-first world. With millions of users relying on Google daily to find pro...
We all know that paid search remains the best channel to target lower funnel searchers and people in the market searching for your products, services or gene...
Check out the recorded geofencing webinar and ebook that provides great insights on programmatic display and geofencing.
document.addEventListener( ...
When I meet with small businesses and explain to them the theories and methodologies behind pay per click advertising, they gasp at the monthly budget requir...
How Pay Per Click Advertising Is Measurable & Profitable As a graduate student, I took a marketing class that was built on the foundations of traditional marketing (print, direct mail, various distribution channels). However this class dove deeper into the…
Finding geofencing companies and geofencing advertising companies that can white label their geo-fencing services can be difficult. Some require you to have ...
In order to understand geofencing, it is essential to understand what is a geofence. A geofence is a virtual perimeter for a real-world geographic area. A ge...
As SMB’s and corporations work to locate and adopt new digital advertising platforms, Over The Top TV (OTT Advertising) and Connected TV Advertising are ac...
The digital landscape continues to evolve at lightning speed, with PPC (Pay-Per-Click) advertising standing out as a critical strategy for marketers wanting ...
Effective advertising can make or break a business in today’s fast-paced mobile-first world. With millions of users relying on Google daily to find pro...
We all know that paid search remains the best channel to target lower funnel searchers and people in the market searching for your products, services or gene...
Check out the recorded geofencing webinar and ebook that provides great insights on programmatic display and geofencing.
document.addEventListener( ...
When I meet with small businesses and explain to them the theories and methodologies behind pay per click advertising, they gasp at the monthly budget requir...
When I meet with small businesses and explain to them the theories and methodologies behind pay per click advertising, they gasp at the monthly budget required to achieve relative success with search engine marketing. I constantly have to remind business…
Finding geofencing companies and geofencing advertising companies that can white label their geo-fencing services can be difficult. Some require you to have ...
In order to understand geofencing, it is essential to understand what is a geofence. A geofence is a virtual perimeter for a real-world geographic area. A ge...
As SMB’s and corporations work to locate and adopt new digital advertising platforms, Over The Top TV (OTT Advertising) and Connected TV Advertising are ac...
The digital landscape continues to evolve at lightning speed, with PPC (Pay-Per-Click) advertising standing out as a critical strategy for marketers wanting ...
Effective advertising can make or break a business in today’s fast-paced mobile-first world. With millions of users relying on Google daily to find pro...
We all know that paid search remains the best channel to target lower funnel searchers and people in the market searching for your products, services or gene...
Check out the recorded geofencing webinar and ebook that provides great insights on programmatic display and geofencing.
document.addEventListener( ...
When I meet with small businesses and explain to them the theories and methodologies behind pay per click advertising, they gasp at the monthly budget requir...
Get More Real Estate Leads Via Search Engine Marketing We wanted to put together the best real estate marketing infographic for the real estate community. This post focuses on real estate paid search, SEO, and a little bit on social…
Finding geofencing companies and geofencing advertising companies that can white label their geo-fencing services can be difficult. Some require you to have ...
In order to understand geofencing, it is essential to understand what is a geofence. A geofence is a virtual perimeter for a real-world geographic area. A ge...
As SMB’s and corporations work to locate and adopt new digital advertising platforms, Over The Top TV (OTT Advertising) and Connected TV Advertising are ac...
The digital landscape continues to evolve at lightning speed, with PPC (Pay-Per-Click) advertising standing out as a critical strategy for marketers wanting ...
Effective advertising can make or break a business in today’s fast-paced mobile-first world. With millions of users relying on Google daily to find pro...
We all know that paid search remains the best channel to target lower funnel searchers and people in the market searching for your products, services or gene...
Check out the recorded geofencing webinar and ebook that provides great insights on programmatic display and geofencing.
document.addEventListener( ...
When I meet with small businesses and explain to them the theories and methodologies behind pay per click advertising, they gasp at the monthly budget requir...
Acquiring Targeted Customers Through Hotel Web Marketing: Many hotel and travel websites exist in the market place. These websites help promote and provide options for customers that are traveling to various cities and choosing their temporary place of residence. This…
This local university has a multi-million dollar marketing budget across their undergraduate and graduate programs. Between the many competitors they have to face including prominent Georgia and Southeast Universities attracting new applicants and students has not been an easy task. That in addition to the low brand recognition for the university, they have been slowly growing their presence, but needed new innovative tactics to help them reach the student profile that could thrive as students at their school as well as graduates. That’s when they reached out to Propellant Media for guidance.
The Solution We Implemented
Our original statement of work included OTT/CTV Advertising and Streaming Radio/Spotify campaigns for undergraduate brand. But as we continued to work together, they soon learned that our passion and partnership mattered just as much as the results. It showed in our communication, our execution of campaigns, and bringing fresh ideas based on our prior experience with other colleges and universities we worked with.
Nine (9) Months into our client management approach, and supported by strong results, the University was proactively convinced to dramatically increase our SOW to include
Geofencing SAT & ACT locations as well as moments when the admissions team is visits certain recruitment events in the southeast
Full Funnel Google Ads campaign centered around brand & non brand keywords
Paid Social (LinkedIn & Facebook/Instagram) lead generation campaign
Focus on retargeting leads with urgency language to get them to convert into true applicants
Now handling their marketing plans for the Biz School and Multiple Grad Programs
Implementing a Full Funnel attribution model and tying advertising data to applicant and CRM data
All vital digital channels Google Adwords, Bing Ads, YouTube, Programmatic Display, lookalike modeling, CRM targeting, OTT/CTV, Pandora/Spotify, Twitch, LinkedIn, Facebook/Instagram
Results Of The Campaign
As we launched and took over the majority of the campaigns, we helped the client lower their cost per student lead which continued to hover at $10 – $20/student for their undergraduate institution. Our highest peak of lead flow has grown to 2,800 leads per month.
And for the graduate programs, we helped decrease the cost per lead went from $1,100 to $250, thus filling up each department across all the grad programs at the University. We currently manage over 25 graduate programs each with their own set of strategies.
We have been a partner with the institution for over 3 years and counting.
The University was featured in several publications highlighting the roughly 20% year over year growth despite COVID-19 and the expected increase in competition due to it.
The Challenge For A National Brand Expanding Awareness
USA Water Polo, despite being a nationally recognized sport is not as recognized for recreational purposes. Many kids and teenagers enjoying the sport of competitive swimming, but water polo as a sport pales in comparison other sports more recognized by Olympics and other national sports committees.
USA Water Polo knew they had a task on their hands with limited budget to achieve 3 things:
Reach youngsters who already have a passion for swimming to learn more about water polo
Get people to join the organization and even give back to the non profit
Get more eye balls watching water polo events throughout the county
After hearing about geofencing marketing and knowing they were not getting enough out of the Google Grant, the director of marketing wanted to deploy more sophisticated strategies to grow the brand We deployed geofencing marketing, programmatic audio, site retargeting, Google Ads, and a new tactic with Facebook/Instagram advertising in which we took our geofencing audience and pushed that audience into the Facebook Instagram Platform.
Marketing Mix For USA Water Polo Campaign
The team at Propellant Media developed a comprehensive strategy of geofencing (YMCA’s and other locations people frequent for swimming), site retargeting, google ads (grant), pre roll video, OTT/CTV Advertising, and facebook/instagram advertising.
Geofencing Marketing – Our team built geo-fences around YMCA’s. We did do this across the enter USA, but instead key cities that they truly wanted to raise their profile in including Texas and Florida.
Site Retargeting – In order to maximize our brand recall and those who visited the website, we developed a site retargeting campaign with a frequency of 4 ads served per day per person to keep them top of mind, not just to our campaigns but to other digital advertising efforts we were deploying including Google Ads and Facebook/Instagram advertising.
Google Ads – As part of our omnichannel marketing company, we went after in-market terms such as:
water polo
polo olympics
water polo membership
open pools near me
public pools near me
Facebook/Instagram (New Tactic)– Our team developed a proprietary method that allows us to use our existing geofencing marketing platforms, build our geofencing audiences on those platforms, and push those audiences into Facebook and Instagram. We’re not talking about building 1-mile radii circles on Facebook. We’re talking about utilizing our current platforms and saving that audience in the Facebook Meta Ad Manager. This campaign improved the overall effectiveness of the existing geofencing marketing campaign.
Results Of Geofencing & Google Ads Grant For
Below is the summary of actual results we produced for USA Water Polo. They continued to get more eyeballs reaching their target audience, but more importantly we achieved macro conversion metrics desired by the organization including:
Conversions – Over 400 people who expressed an interest in joining the organization
Over 22 people who chose to give back to the organization
Over 3,000 clicks solely from the Meta campaign.
USA Water Polo continues to be a client with Propellant Media.
A large hospital system on the west coast was looking to recruit more nurses including CNA’s, Traveling Nurses, and RN’s. They haven’t ran Over The Top Connected TV Advertising or Geofencing Marketing in the past. Given the stiff competition for nursing candidates, they realized they needed to both build their own brand recognition amongst nurses while also focusing on those who are in-market looking for nursing positions.
They have utilized other platforms including Zip Recruiter, Indeed, and other channels they thought would give them exposure to existing nurses who may be interested in switching to their company.
After hearing about geofencing marketing, they didn’t know if it could in fact be successful, but wanted it to remain part of their omnichannel marketing efforts. We deployed geofencing marketing, programmatic audio, site retargeting, Google Ads, and a new tactic with Facebook/Instagram advertising in which we took our geofencing audience and pushed that audience into the Facebook Instagram Platform.
Marketing Mix For Nursing Recruitment Campaign
The team at Propellant Media developed a comprehensive 12-month strategy of geofencing, data targeting (nursing audiences), site retargeting, google ads, pre roll video, OTT/CTV Advertising, and facebook/instagram advertising.
Geofencing Marketing – Our team built geo-fences around competitor hospitals. We believed that their core audience was already working at these locations, so serving ads to them would give us more exposure to thinking about switching to another hospital system. We found additional ways to limit waste and prevent less ad serving to the patients.
Site Retargeting – In order to maximize our brand recall and those who visited the website, we developed a site retargeting campaign with a frequency of 6 ads served per day per person to keep them top of mind, not just to our campaigns but to other digital advertising efforts we were deploying including Google Ads and Facebook/Instagram advertising.
Pre Roll Video – Despite utilizing static display ads, we also deployed pre roll video with a nice testimonial video of one of the workers who’s been with the company for over 1 year further solidifying social proof and and adding another layer of creative ads to the mix.
OTT/CTV Advertising – Utilizing the same video ad types, we were able to gain exposure via streaming apps and websites with 15 and 30 second ad spots.
Google Ads – As part of our omnichannel marketing company, we went after in-market terms such as:
cna jobs near me
nursing jobs near me
RN jobs near me
Facebook/Instagram (New Tactic)– Our team developed a proprietary method that allows us to use our existing geofencing marketing platforms, build our geofencing audiences on those platforms, and push those audiences into Facebook and Instagram. We’re not talking about building 1-mile radii circles on Facebook. We’re talking about utilizing our current platforms and saving that audience in the Facebook Meta Ad Manager.
Results Of The Geofencing Marketing Nursing Recruitment Campaign
This Hospital System in Denver, CO worked with Propellant Media for over a year. Below were the results during that time.
Below is the summary of actual results we produced for the Hospital System. The quote we received from the client was after implementation, their position were steadily filled up as a result of the omnichannel marketing and geofencing advertising campaign.
