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A northeast furniture store with many locations wanted to think “outside the box” of traditional advertising so that they could formulate solutions to the many “pain points” in which the COVID pandemic was changing the landscape of doing business. They were doing the traditional Google Ads, Facebook and TV Advertising. To further complicate the challenges, the pandemic created inventory/supply chain shortages. Regardless, the furniture company still wanted a proactive approach to reaching in-market shoppers who were most likely to purchase mattresses and furniture. …
Geofencing is a location based technology RFID (Radio Frequency ID) enabling many different businesses and enterprises to accurately track, market to, and ef...
Finding geofencing companies and geofence marketing providers that can white label their geo-fencing services can be difficult. Some require you to have sp...
As SMB’s and corporations work to locate and adopt new digital advertising platforms, Over The Top TV (OTT Advertising) and Connected TV Advertising is...
Table Of Contents
Geo-Fencing
What Is It?
What It Is Not.
Competitive Conquesting
Customer Loyalty Efforts
Marketing M...
Table Of Contents Geo-Fencing What Is It? What It Is Not. Competitive Conquesting Customer Loyalty Efforts Marketing Message Differentiation Today’s retail landscape is highly competitive, with consumers spending more money online, retailers need to leverage all of the digital…
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Challenge A local jewelry store was looking for ways to connect with potential consumers who could become ready buyers of jewelry at their store. They’ve been use to the traditional digital advertising channels including Google Adwords, SEO, Facebook Advertising and many of their own traditional offline marketing mediums. After learning about programmatic display and geofencing marketing, the jewelry store decided to test the waters with Propellant Media. Action During the course of 2 months, our team built hyper local and granular targeting campaigns…
Situation A big 4 communications company was looking for ways to connect with potential consumers who could switch phone carriers. They’ve been use to the traditional digital advertising channels including Google Adwords, SEO, Facebook Advertising and many of their own traditional offline marketing mediums. It was a more complicated and intricate approach to digital marketing as they needed to utilize this effort to drive foot traffic to all of their stores, while reaching wireless carrier purchasers NOT after they already bought a phone…
