Category: B2B Marketing

LinkedIn Advertising For B2B & B2C Brands – The Ultimate Guide

January 17, 2021 | by Justin Croxton
LinkedIn Advertising for quite some time was not the premier advertising platform for brands.  The targeting capabilities were limited.  The audience data was not as accurate.  And most importantly, the results for leads, engagement, and sales were bleak for B2B advertisers working to attribute revenue and lead increases to LinkedIn Advertising.  When Microsoft purchased LinkedIn for $26.2 Billion in 2016, the platform became a behemoth for not just B2C, but B2B advertising. LinkedIn started taking major steps into video content and overall content…
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B2B Marketing Agency Companies: 40 You Should Know About

January 12, 2021 | by Justin Croxton
Are you looking for the best inbound marketing agency around? Inbound agencies tend to have one common interest. They’re all looking to increase their client’s leads and sales. Their approaches may differ, but there is an agency out there for every kind of B2B company. Bop Design Bop Design is a full-service digital marketing agency providing clients with branding services, website design, and content marketing. With a focus on B2B lead generation, the company understands which tactics to employ to generate and nurture…
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Nine Franchise Marketing Companies And The Strategies They Use

October 9, 2019 | by Contributor
Investing in a franchise offers entrepreneurs a way to leverage the recognition of a trusted brand in a new business venture. These days, people have no shortage of franchises in which to start building a profitable business venture. When developing potential franchise opportunities, creating and offering a franchise that meets demands, as suits their talents, matching their interests, and skillset is a sound business decision.  With so many different franchise opportunities available today, it can be challenging for franchisors to stand out. When…
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Fifteen Lead Generation Services And Their Five Leading Strategies

October 8, 2019 | by Contributor
Most businesses benefit from implementing proven lead generation strategies. Marketing agencies exist to develop methods that help their clients get more customers. The way to achieve sustainable results varies, but most providers use some form of ad or content marketing to drive visitors to precise landing pages. Launch Leads Launch Leads, of Salt Lake City, Utah, provides a comprehensive approach to lead generation services for B2B clients. The company uses a full-stack, multi-channel approach to scale sales quickly. Launch Leads offers lead nurturing,…
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Lead Generation Marketing Increases Prospects And Sales

October 5, 2019 | by Contributor
There are dozens of types of marketing, but one that gets more than its share of attention is lead generation. Lead generation marketing companies are a bit different than others in the industry. They’re less “fuzzy” and much more prone to generating tangible results. After all, their clients are paying them to get results, so that’s what they deliver.  The way these leading agencies accomplish that objective is by developing custom strategies that attract, engage, and convert the ideal prospect.  It’s worth taking…
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