Category: Uncategorized

The Ultimate Guide To Building The Perfect Geofencing Strategy

January 30, 2021 | by Justin Croxton
Want a free copy of our new PDF “The Ultimate Guide To Building The Perfect Geofencing Strategy?”  Just enter your email address for free access.  BELOW IS AN EXCERPT FROM THE LIST Are you looking for direct pricing or white label partner pricing?Direct pricingWhite label partner pricing What industry do you operate in and need assistance with?White Label/Reseller (i.e Ad Agency, Media Group)Retailer/FranchisesEvent/Trade Show MarketingCar Dealerships/AutoFood/Beverage/RestaurantHigher Education/AcademiaBanking/FinanceHealthcare/MedicalPolitical/GovernmentReal EstateLegal/Law FirmsProfessional ServicesHome Care ServicesTravel/HospitalityNon ProfitsOther Chapter 1 – Being Able To Geofence Not Enough Geofencing…
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What Is Geofencing And How Does It Work?

January 28, 2021 | by Justin Croxton
Geofencing is a location based technology RFID (Radio Frequency ID) enabling many different businesses and enterprises to accurately track, market to, and effectively alert administrators when a person has entered or exited the virtual geofence.  There are many uses of geofencing beyond marketing and to better understand the complexities behind it, we must explore all the nuances centered around geofencing. TABLE OF CONTENTS – JUMP TO A SECTION What Is Geofencing In Precise Terms? How Geofencing Truly Works? Different Uses & Applications of…
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27 Pay Per Click Advertising Company Tips Guaranteed To Increase Your ROI By 200 – 500%

January 28, 2021 | by Justin Croxton
We all know that paid search remains the best channel to target lower funnel searchers and people in the market searching for your products, services or general information. Google Ads and Bing Ads specialists and even marketing directors understand healthy search marketing budgets remain vital to their company’s or enterprise’s growth despite the continued increase in Google Ads competition, which also inherently raises Cost Per Click (CPC) costs across many industry sectors. With that said, Propellant Media runs across countless organizations, companies and…
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CBS Pitch Competition

January 24, 2021 | by Justin Croxton
As a Minority Supplier Diversity Certified Company, we were invited to pitch our services as part of CBS Corp. and their Eye On Impact event (www.cbseyeonimpact.com).  5 Teams pitched and Propellant Media finished first place.
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What Is OTT Advertising…The Ultimate Buyers Guide

January 22, 2021 | by Justin Croxton
As SMB’s and corporations work to locate and adopt new digital advertising platforms, Over The Top TV (OTT Advertising) and Connected TV Advertising is accelerating faster than any other digital marketing channel.  People are consuming more and more video content through their smart phone devices as well as through laptops and desktops.  YouTube began the trend of video adoption into smartphone and laptops.  But now that sense of comfort has proven consumers can watch longer form content.  So when you see trends of…
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Geofencing Marketing Guide For Colleges & Academic Institutions [Download Guide]

January 22, 2021 | by Justin Croxton
Want a copy of our new PDF “Geofencing Marketing Guide For Colleges & Academic Institutions?”  Just enter your email address for free access.  BELOW IS AN EXCERPT FROM THE LIST Are you looking for direct pricing or white label partner pricing?Direct pricingWhite label partner pricing What industry do you operate in and need assistance with?White Label/Reseller (i.e Ad Agency, Media Group)Retailer/FranchisesEvent/Trade Show MarketingCar Dealerships/AutoFood/Beverage/RestaurantHigher Education/AcademiaBanking/FinanceHealthcare/MedicalPolitical/GovernmentReal EstateLegal/Law FirmsProfessional ServicesHome Care ServicesTravel/HospitalityNon ProfitsOther Admission officers and directors of marketing at colleges and academic institutions care…
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Geofencing Marketing Guide For Banks & Financial Institutions [Download Guide]

January 21, 2021 | by Justin Croxton
Want a copy of our new PDF “Geofencing Marketing Guide For Banks & Financial Institutions?”  Just enter your email address for free access.  BELOW IS AN EXCERPT FROM THE LIST Are you looking for direct pricing or white label partner pricing?Direct pricingWhite label partner pricing What industry do you operate in and need assistance with?White Label/Reseller (i.e Ad Agency, Media Group)Retailer/FranchisesEvent/Trade Show MarketingCar Dealerships/AutoFood/Beverage/RestaurantHigher Education/AcademiaBanking/FinanceHealthcare/MedicalPolitical/GovernmentReal EstateLegal/Law FirmsProfessional ServicesHome Care ServicesTravel/HospitalityNon ProfitsOther General Managers, Loan officers and directors of marketing at banks and financial…
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5 Ways to Use Geofencing to Generate Real Estate Leads

January 21, 2021 | by Justin Croxton
Geofencing is a highly effective way to target your ideal audience directly on their mobile devices with a relevant, impactful message that generates client action. There’s no ‘magic’ to geofencing but the best strategy involves targeting your audience where you know they’re likely to be depending on the kind of lead you want to generate. In addition, it will best serve you to show them an ad that makes them say, “I need to contact them today!”. Your ad should say; who you…
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Top 18 Questions Law Firms Should Ask Geofencing Marketing Providers [Download Guide]

January 20, 2021 | by Justin Croxton
Want a free copy of our new PDF “Top 18 Questions Law Firms Should Ask Any Geofencing Marketing Provider?”  Just enter your email address for free access.  BELOW IS AN EXCERPT FROM THE LIST Are you looking for direct pricing or white label partner pricing?Direct pricingWhite label partner pricing What industry do you operate in and need assistance with?White Label/Reseller (i.e Ad Agency, Media Group)Retailer/FranchisesEvent/Trade Show MarketingCar Dealerships/AutoFood/Beverage/RestaurantHigher Education/AcademiaBanking/FinanceHealthcare/MedicalPolitical/GovernmentReal EstateLegal/Law FirmsProfessional ServicesHome Care ServicesTravel/HospitalityNon ProfitsOther Law practice have a unique opportunity with geofencing…
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7 Local Search Strategies To Attract More Customers (Without Spending A Dime)

January 18, 2021 | by Justin Croxton
SEO firms bring a sophisticated understanding of which factors impact a company’s rankings in Google.  For every 100 people who perform a search online, 85 will click on an organic listing.  But of those 85, a larger majority of searchers click on what’s call local map listings if the search has local intent involved (i.e local restaurants, plumbers, doctors, pet stores).  Many factors can impact one’s rankings including proximity to the local business, category of the business, reviews, citations, natural links pointing to…
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The Power of Mobile Marketing: How to Harness Geofencing Technology

January 17, 2021 | by Justin Croxton
From a marketing perspective, the rise of the smartphone is a godsend. It means you can access potential customers wherever they are. And thanks to geofencing technology you can tailor your ads to wherever they are too. Learn how to harness the power of geofencing technology right here. Today’s consumers are constantly on the go. And yet, they’re more connected now than ever before. This is made possible by mobile devices, such as smartphones and tablets. With these handy tools, they have instant…
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Quick SEO Audits: Conduct One In 15 Minutes

January 17, 2021 | by Justin Croxton
You may have skimmed this list before reading this intro and said to yourself there’s not way this can take 15 minutes.  If you’re not familiar with SEO or audits in general then it could take a touch long, but when I’m reviewing a website for a client who is interested in our services, we’ll always perform one of these 15 minute audits.  This is not our full audit in which we provide a report and recommendations to a clients for implementation but…
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