Uncategorized Archives - Propellant Media

What Is OTT Advertising…The Ultimate Buyers Guide

November 10, 2020 | by Justin Croxton

As SMB’s and corporations work to locate and adopt new digital advertising platforms, Over The Top TV (OTT Advertising) and Connected TV Advertising is accelerating faster than any other digital marketing channel. People are consuming more and more video content through their smart phone devices as well as through laptops and desktops. YouTube began the trend of video adoption into smartphone and laptops. But now that sense of comfort has proven consumers can watch longer form content. So when you see trends of…

Omni Channel Marketing For Agencies & Brands – The Ultimate Guide

November 3, 2020 | by Justin Croxton

Oftentimes brands and agencies dig deep into specific advertising channels such as Google Search, Paid Social, Direct Mail, TV, and others with no cohesion between them all, let alone choosing to advertise across the multiple channels. Rarely do they think about developing an omni channel strategy that will fuel more engagement, more leads, and more sales versus cherry picking specific channels to start with. Brands put up a website, they add content, they hear about one particular marketing channel and then they hit…

What Is Geofencing And How Does It Work?

October 28, 2020 | by facade_admin

Geofencing is a location based technology RFID (Radio Frequency ID) enabling many different businesses and enterprises to accurately track, market to, and effectively alert administrators when a person has entered or exited the virtual geofence. There are many uses of geofencing beyond marketing and to better understand the complexities behind it, we must explore all the nuances centered around geofencing. TABLE OF CONTENTS – JUMP TO A SECTION What Is Geofencing In Precise Terms? How Geofencing Truly Works? Different Uses & Applications of…

What Is OTT Advertising…The Ultimate Buyers Guide

October 28, 2020 | by facade_admin

Random Adwords Audit Tool

February 1, 2020 | by Justin Croxton

Ten Higher Education Marketing Companies And Five Strategies They Use

October 11, 2019 | by Contributor

For higher education providers, it’s critical to connect with potential students who want to further their studies and schooling. With the demands for higher education rising, and students of all ages going back to the classroom, higher-education marketing companies help to tap into this growing market segment. Regardless of whether students are considering traditional enrollment or need the flexibility that online courses offer, marketing helps to sell your curriculum. Marketing effectively takes time and effort. Working with a professional agency that specializes in…

21 Vital Questions To Ask Over The Top (OTT) TV & Connected TV Advertising Companies

June 3, 2019 | by Justin Croxton

Navigating through the world of OTT and Connected TV Advertising providers can be daunting. More cable stations, programmatic tv providers, and OTT Advertising companies are coming on the market, leveraging a captive audience that is typically more engaged than TV watchers. CPM’s are all over the place. Not everyone utilizes the same streaming app inventory. Some platforms are OTT Advertising specific and don’t do anything else. But with the space still being relatively new, it’s important for companies who seek to utilize OTT…

5 Ways to Use Geofencing to Generate Real Estate Leads

May 21, 2019 | by Justin Croxton

Geofencing is a highly effective way to target your ideal audience directly on their mobile devices with a relevant, impactful message that generates client action. There’s no ‘magic’ to geofencing but the best strategy involves targeting your audience where you know they’re likely to be depending on the kind of lead you want to generate. In addition, it will best serve you to show them an ad that makes them say, “I need to contact them today!”. Your ad should say; who you…

Top Google Adwords Management Consulting Strategies

May 7, 2019 | by Justin Croxton

Want a copy of our new PDF “27 Pay Per Click Advertising Company Tips Guaranteed To Increase Your ROI By 200 – 500%” Just enter your email address for free access. BELOW IS AN EXCERPT FROM THE LIST We all know that paid search remains the best channel to target lower funnel searchers and people in the market searching for your products, services or general information. Google Ads and Bing Ads specialists and even marketing directors understand healthy search marketing budgets remain vital…

Propellant Media Earns Spot in Clutch’s Research of Leading PPC Agencies in Atlanta

April 17, 2019 | by Justin Croxton

In today’s digital world, everything is accessible at consumers’ fingertips. This phenomena is convenient for consumers but creates a very competitive market for businesses. At Propellant Media, we understand how important having a solid SEO and social media marketing strategy is for any business. Our team has a unique ability to manage paid search, enabling us to become market leaders in geofencing marketing, and programmatic display/OTT advertising. Recently, we partnered with a company called Clutch to make sure our own online reputation is…

Dental Marketing SEO Agency Companies: 32 To Know About

February 13, 2019 | by Justin Croxton

Nowadays, a good number of dentists consider using the internet to get patients. Just owning a website isn’t enough to make more patients interested in your dental care business, considering the overwhelming number of dental care websites that are available on the internet today. That’s why you should consider hiring the services of a professional dental search engine optimization company. You may be wondering why is SEO optimization an essential tool for you as a dentist? The reason is that most dental professionals…

Non Profit Marketing Agency Companies: 23 You Should Be Aware Of

February 12, 2019 | by Justin Croxton

Nonprofit organizations must make their presence felt in this fast growing world. Each and every day a new business is coming into scene and people are aware of it because of the marketing. Nonprofit organizations and companies need some of the efficient marketing tactics for promoting their organization as well as the message. Some of the non profit marketing agencies are there that can help you to market your cause. This will help you to gain some prospective donors or interested volunteers for the causes…

Law Firm SEO Marketing Agency Companies: 65 You Should Be Aware Of

February 11, 2019 | by Justin Croxton

There are several companies which specialize in law firm marketing. You need to compare as many digital marketing agencies as possible before you hire a given agency. For example, you need to check on other clients whom the agency has served before. There are different forms of digital marketing. There is no doubt that almost all of us would love to stay away from three people or entities. The first is hospital. The second is having the need to be in touch with…

Healthcare Medical Marketing Agency Companies: 31 You Should Know About

February 11, 2019 | by Justin Croxton

It is not a secret that the digital healthcare market happens to be a constant challenge. The dynamic nature of the customer’s regulations, behavior, demands and also the competitive environment mean that the digital marketing strategy of the concerned service provider should be flexible and impactful. One of the best ways by which such service providers could maintain a firm hold on this ever-changing market, will be with the help of a qualified healthcare marketing company. With their help, such service provides will be…

Automotive Car Dealership Marketing Companies: 27 You Should be Aware Of

February 11, 2019 | by Justin Croxton

Marketing companies play a significant role in today’s businesses. Customer acquisition and retention is the primary role of automotive marketing companies and hiring a wrong automotive marketer can cost you both money as well as time. Before choosing to work with an automotive marketing company, it is essential to assess it and ensure that the client’s feedback on the company is positive. Selecting a marketing company that has excellent client collaboration and communication can mean a lot both for the buyer and the…