Sustainable Advantage In Marketing & Search Engine Optimization

Many enterprises and businesses exist to solve a problem or find a solution for consumer’s wants and needs.  As business owners discover ways to grow their organizations, they are constantly looking for areas that will give them that competitive edge over a period of time knowing new entrants will saturate their market.  But when operating in a perfectly competitive or monopolistically competitive market, finding that sustainable advantage can be the difference between a 2-year business and a 10-year business.  Search Engine Optimization and…

7 Local Search Strategies To Attract More Customers (Without Spending A Dime)

SEO firms bring a sophisticated understanding of which factors impact a company’s rankings in Google.  For every 100 people who perform a search online, 85 will click on an organic listing.  But of those 85, a larger majority of searchers click on what’s call local map listings if the search has local intent involved (i.e local restaurants, plumbers, doctors, pet stores).  Many factors can impact one’s rankings including proximity to the local business, category of the business, reviews, citations, natural links pointing to…

Geofencing For Branded Queries & SEO Impact

As medical and legal practitioners choose to invest in growing their search rankings for non-branded terms (e.g., dentists, personal injury lawyers), [it’s important to] consider four main factors including on-page optimization, technical SEO, link building, and content marketing that directly impact search rankings and search traffic. These areas of execution for SEO are vital to increasing your rankings in search engines, but many companies neglect the paid aspect of digital advertising and its impact on rankings. Lower-funnel searchers actively searching are the best…

LinkedIn Advertising For B2B & B2C Brands – The Ultimate Guide

LinkedIn Advertising for quite some time was not the premier advertising platform for brands.  The targeting capabilities were limited.  The audience data was not as accurate.  And most importantly, the results for leads, engagement, and sales were bleak for B2B advertisers working to attribute revenue and lead increases to LinkedIn Advertising.  When Microsoft purchased LinkedIn for $26.2 Billion in 2016, the platform became a behemoth for not just B2C, but B2B advertising. LinkedIn started taking major steps into video content and overall content…

Webinars

How To Leverage OTT Advertising For The Holidays/Q4 Marketing – Webinar October 19th, 2021 In preparation for the upcoming holidays, we centered this week’s webinar on: How To Develop Programmatic Strategies For Q4 & Holiday Sales The Appropriate OTT/CTV Advertising Tactics By Industry New Tactics Available In The OTT Advertising Space How To Measure Attribution With OTT Advertising How To Incorporate CTV Advertising Into Any Digital Media Plan   How White Label Partners Can Win In Q4 With Proven Strategies – Webinar October…

24 Conversion Rate Optimization Tactics You Can Use To Improve Google Ads Performance

The primary reason people join Google Ads is to drive traffic and sales conversions to their websites or apps. For any advertiser who wants to create sustainable campaigns, tweaking and improving the conversion rate is vital for success.  Consider these 24 conversion rate optimization (CRO) tactics to improve Google Ads performance. Go Mobile or Go Home Having a mobile-friendly website is no longer optional. Since most web users are searching on mobile devices, ignoring their requirements is dangerous to your conversion rate. A…

Craigslist Or Search – Which One Makes Sense For Your Business

Craigslist Or Search I’ll be the first to tell you that I have done it all from search engine marketing to craigslist advertising. I also run a digital marketing firm so we have become fairly effective at figuring out which method makes sense as a means of marketing. I am partial to search engine marketing not just because it’s what we do at Que Commerce, but also it’s incredibly valuable and measurable. However Craigslist has its benefits as well. I will share with…

Why Can’t I See My Display Ad?….[Repost]

You’re running a display campaign. You’d like to see your ads as you surf the web. But the truth is, you probably shouldn’t see your own display ad, because you’re not the prospect. Here are seven reasons you shouldn’t worry about seeing your own display ad. ONE: THE WORLD WIDE WEB IS MASSIVE Targeted display ads are served across thousands and thousands of websites. I often use this analogy to help advertisers understand: “Imagine a scenario where you’re running a TV commercial across thousands of channels. I…

Using Google Analytics to Measure Display Performance [Repost]

Back in my yellow pages days, we talked a lot about two kinds of advertising. Creative Media, like TV, radio, newspaper and billboards was used to “create” interest and awareness in a business or product. Directional Media, like yellow pages were used to capture prospects, or “direct” traffic, when they were looking for a specific product, service or business. Back then, yellow pages was pretty much the only form of directional media and nearly every local business owner who wanted to be found…

The Power of Mobile Marketing: How to Harness Geofencing Technology

From a marketing perspective, the rise of the smartphone is a godsend. It means you can access potential customers wherever they are. And thanks to geofencing technology you can tailor your ads to wherever they are too. Learn how to harness the power of geofencing technology right here. Today’s consumers are constantly on the go. And yet, they’re more connected now than ever before. This is made possible by mobile devices, such as smartphones and tablets. With these handy tools, they have instant…

Quick SEO Audits: Conduct One In 15 Minutes

You may have skimmed this list before reading this intro and said to yourself there’s not way this can take 15 minutes.  If you’re not familiar with SEO or audits in general then it could take a touch long, but when I’m reviewing a website for a client who is interested in our services, we’ll always perform one of these 15 minute audits.  This is not our full audit in which we provide a report and recommendations to a clients for implementation but…

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